Professional Documents
Culture Documents
Qualitative
Qualitative
RESEARCH
In-depth
Focus group interview
Observation
QUALITATIVE RESEARCH
DISCUSSION GUIDE
Total time for a group: 30-120 minutes
Introduction (10 minutes)
1. Explanation: Welcome everyone, thanks for coming. What we’ll be doing today,
for the next minutes or so is asking for your help. We are seeking information
and wanting your input on XXX.
2. Rule: Keep in mind there is no right or wrong answer
3. Explain the technical setup: The room, videotaping, mirror, others in back room,
and introduce the technical assistant sitting in the focus group room
4. Quick introduce/ warm up:
5. Please tell me a bit about your self (age profession, what do you like to do in
spare time, where are you living, who do live with…
FOCUS GROUP – QUESTION FLOW
Introduction