Professional Documents
Culture Documents
Name
Any Achievement
Goal in Life
Course Introduction
Classroom Norms & Regulations
Be in time
Dressing
Cell Phones
Classes / Participations 4 8%
*Quizzes 3 6%
*Assignments 3 6%
*Project 20 %
Mid 20 %
Final 40 %
Group Formation
Be in time
Be Regular
Well Equipped
Name Tags / Note Books / Writing Instruments
1st Week 2nd Session
What is Selling?
Selling is about identifying and meeting human and social needs by a suitable product.
1) Explain the main concepts related to selling & sales management and explore the
sales setting.
2) Extend students’ understanding of the sales setting from a strategic and tactical
level.
3) Understand the perspective of sales within marketing mix and promotional mix
context for an organization.
4) Understand the skills and responsibilities required to be an effective “Sales
Manager”.
5) Develop the right set of skills required to effectively and efficiently do sales.
6) Explore the selling and sales management process in detail.
THANK YOU