Professional Documents
Culture Documents
1
What Is Strategy and
Why Is It Important?
1-1 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
Chapter Roadmap
What Is Strategy?
Identifying a Company’s Strategy
Strategy and the Quest for Competitive Advantage
Strategy Is Partly Proactive and Partly Reactive
Strategy and Ethics: Passing the Test of Moral Scrutiny
The Relationship Between a Company’s Strategy and Its
Business Model
What Makes a Strategy a Winner?
1-4 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
The Hows That
Define a Firm's Strategy
How to please customers
1-6 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
Striving for
Competitive Advantage
To achieve sustainable competitive advantage, a
company’s strategy usually must be aimed at either
Providinga distinctive product or service or
Developing competitive capabilities rivals can not match
Achieving a sustainable competitive advantage greatly
enhances a company’s prospects for
Winning in the marketplace and
Realizing above-average profits
1-9 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
Why Do Strategies Evolve?
A company’s strategy is a work in progress
Technological breakthroughs
Crisis situations
1-10 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
Linking Strategy With Ethics
Ethical and moral standards go beyond
1-13 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
Relationship Between
Strategy and Business Model
Strategy - Deals with a Business Model
company’s competitive -Concerns whether
initiatives and business revenues and costs flowing
approaches from the strategy
demonstrate the business
can be amply profitable
teg
y and viable
S tra ss
ne l
i
s e
Bu od
M
1-14 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc. All rights reserved.
Tests of a Winning Strategy
GOODNESS OF FIT TEST
PERFORMANCE TEST