A study relating to the

consumption of packed chips

and its health hazards with
special reference to the school
children in Chennai city
S.RAMYA
PH.D RESEARCH SCHOLAR
GURU NANAK COLLEGE
 PACKED
CHIPS?
 Packed chips are made from potato, maize
and other cereals which are deep fried or
baked until crunchy.
 The basic chips are cooked and salted ;
Additional varieties are manufactured using
various flavoring and ingredients including
spices, cheeses and artificial additives which
are available in air sealed packaging that
helps to retain the original freshness.
 They are commonly served as an appetizer,
side dish or snacks.
 NEED FOR THE STUDY?
Harmful ingredients:
Acrylamide, High Fructose Corn Syrup,
Genetically Modified Vegetable Oil(GMO) ,
Preservatives and Monounsaturated Fatty Acids
Consequences
Diabetes, Stroke, Cancer, Hypertension,
Behavioural Problems, Dental Erosion, Metabolic
Disorders, Constipation , Urinary Problems
,Renal Stones, Overweight and Obesity.
To identify the factors influencing the
consumption of packed chips by the school
children.
To determine the frequency of purchase of
packed chips by the school children
To study the health hazards caused by
consumption of packed chips and to suggest
measures to control its consumption
 RESEARCH METHODOLOGY
Area of study : Chennai City
Research Instrument: Structured Questionnaire
Sample Size: 100
Target Population: School Children
Sampling Technique : Convenient And Random
Sampling Technique
Data Collection :-
•Primary data : E- Questionnaire (Google form)
•Secondary data : Academic journals, conference
proceedings.
Statistical Tools -Percentage Analysis ,Friedman
Test, ANOVA
The following are the packed chips products
used in this study:

LAYS BINGO KURKURE HALDIRAMS

UNCLE CHIPS
 HYPOTHESES TESTED
There is a significant difference among
the educational qualification of school
children with respect to the price of the
packed chips.

There is a significant difference among

mean ranks of the level of satisfaction of
the consumption of packed chips.
FINDINGS:
•Majority of the school children have opted taste, price
and quality as the factors for consuming packed chips.
•Majority opted Lays, Bingo and Kurkure as their favorite
packed chips.
•95% of the school children agreed that they purchase
below 5 packets .
•48% of the school children agreed that they prefer
consuming packed chips during functions and parties.
FINDINGS:
•74 % of the school children agreed that commercial
advertisement influenced to purchase packed chips
•Majority of the school children reported that they
purchase packed chips at retail shop.
•78% of the school children agreed that they are aware of
the danger of consuming packed chips.
•87% of the school children agreed that they are educated
by teachers and parents regarding the dangers of
consuming packed chips
Awareness should be created for good health .
Good eating habits should be a part of education ,
which has to be taught from kinder garden level.
Alternative consumption of homemade snacks and
fruits must be encouraged with specific education
to the health benefits of consuming them.
 SUGGESTIONS AND RECOMMENDATIONS
• Sale of all packed chips should be prohibited in and
around educational institution.
• Short- films has to be played in the educational
institutions and board creating public awareness on
ill-effects of consumption of packed chips must be
displayed.
• Yoga and meditation for healthy living should be made
mandatory to be a part of education and healthy living.