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Familiar?: Step Up To Saxion
Familiar?: Step Up To Saxion
Familiar?
Step up to Saxion.
Familiar?
Huntington: Clash of civilizations
Step up to Saxion.
Culture
• What is “culture”?
Culture
Comparing cultures… is there a way
to describe and measure differences?
Culture
Some attempts to describe cultural
differences:
• Edward Hall, The silent language
• Fons Trompenaars, model of national
cultural differences
• Geert Hofstede, cultural dimensions
theory
Step up to Saxion.
Edward T. Hall
Most important difference
between cultures:
- Proximics
- High Context and Low
Context cultures
- Polychronic versus
monochronic time
Step up to Saxion.
Proximics
Step up to Saxion.
Geert Hofstede
Developed a theory to
measure cultural
differences.
Geert Hofstede
Defining culture in 5
dimensions, based on
research at IBM:
• Power Distance index
• Individualism
• Uncertainty avoidance
index
• Masculinity
• Long term orientation
Step up to Saxion.
Power distance
• Power distance is the extent to which the
less powerful members of organizations
and institutions (like the family) accept
and expect that power is distributed
unequally.
• Does not reflect an objective difference in
power distribution, but rather the way
people perceive power differences.
Step up to Saxion.
Individualism
The degree to which individuals are
integrated into groups.
Step up to Saxion.
Masculinity
The distribution of emotional
roles between the genders.
Masculine cultures' values are
competitiveness, assertiveness,
materialism, ambition and
power, whereas feminine
cultures place more value on
relationships and quality of
life.
Step up to Saxion.
Masculinity
Step up to Saxion.
Dutch culture
• The Dutch culture belongs to the
Nordic culture group. The culture that
is the most similar is probably Danish
culture.
• Hofstede scores: Low power distance,
very low masculinity, high
individualism, medium long term
orientation and medium uncertainty
avoidance.
Step up to Saxion.
Assignment:
Find out Hofstede scores for your own
country and compare these with The
Netherlands.