Multi-currency conversion platform for

cross-border transactions
MBC-1 || Group-7 || Divya Arora(133013) | Harshit Vasan(133015) | Mansi Gupta(133025) | Udita Agrawal(133053)
01
CASHEX is a modern money
transfer service that uses the real
mid-market exchange rate for
transactions.
03
Money can be transferred
through Electronic Funds
Transfer (EFT) in partner
countries 
About the Business
02
Transactions can be made with
countries like China, Japan,
Singapore, Hong Kong, India
04
Most transactions arrive
within 24 hours
Manpower Hiring and Roles

CEO
Harshit Vasan

CTO CFO CMO

Udita Agrawal Mansi Gupta Divya Arora

Development Integrated Marketing

Engineer Manager
Accounts/
Financial Analyst
Business
System Development
Administrator Financial Advisor Executive

IT Risk Analyst Customer Support

Executive
 CASHEX SWOT ANALYSIS

Strengths
• Cost advantage
Weaknesses
• Weak brand name
STRENGTHS
W
• Real time transactions

WEAKNESS
SWOT

OPPORTUNITIES
Threats
•
Opportunities
An unfulfilled customer • Any new regulations or
T
need policies
• Removal of • Presence of substitutes
international trade
barriers
such as PaymentWalls,
PayU O THREATS
 Market Analysis

In the 4 mentioned regions,

APAC has the highest
payments revenue of $945 bn. 
It has two revenue streams i.e.
commercial and consumer.
APAC is a commercial driven
revenue stream. 
Cross border transactions
account for 6% and 3% of the
total revenue. Hence our
target market size is 9% of
$945 bn = $85.05 bn.
 Target Market

• B2C customer audience who

Individuals remit money back home

Small • Export traders and MSMEs.

Most of the transactions are
Businesses B2B.
 Software, Security and Backup 

Software Purchase
The development process will be
outsourced to an  external SaaS
provider, and their service  cost will
be inclusive of the software
licenses required for development
We’ll be using open source softwares
wherever feasible to control the cost
but making sure quality and security
isn’t drastically compromised.

Security Policy
Check for free security upgrades
Backup Plan and restrict infrastructure access via
Since we will be outsourcing the process to an firewalls 
external firm they will be managing the backup - Replace passwords with keys
initiatives like additional servers, storage, - Not hanging onto the customer
firewalls, power backup and data protection.  private data for too long, as
Also we will be taking weekly data backup on- required under PCI standards
premise to maintain our independent repository.
 CRM Software Comparison

We
We will
will be
be going
going forward
forward with
with Hubspot
Hubspot CRMCRM asas itit provides
provides the
the right
right solution
solution for
for our
our
organization’s
organization’s vision
vision and
and budget.
budget.
Salesforce
Salesforce isis not
not suitable
suitable for
for our
our small
small functions,
functions, whereas
whereas Hubspot
Hubspot gives
gives us
us appropriate
appropriate
scalability
scalability and
and flexibility
flexibility and
and fits
fits our
our requirement.
requirement.
 It seeks to invest in early and mid-stage startups in healthcare, fintech, life
Aarian Capital sciences, internet, education, life sciences tools and services, technology-
based products sectors. Some companies invested: Magic Crate, Sayre
Therapeutics, PharmEasy, Pocket Aces, DoSelect

The fund seeks to invest in technology, internet, e-commerce, big data, fintech,
Beenext robotics, and mobile-related businesses in India, Southeast Asia, Japan, and
the United States. Some companies invested: Servify, Shubhloans, Revv,
EazyDiner, Sendo, Trell

It prefers investing in mobile-first technology and fintech sector. Some

AdvantEdge companies invested: GamingMonk, IndiaLends, Rapido, Smartivity, Tripoto

This venture investment firm based in Mumbai primarily invests in fintech,

Orios Venture software and technology-enabled startups Some companies invested: Zo

Investors Partners Rooms, Ola, Unbxd, Sapience Analysis, Ziffi, Yumist, ePoise, Taskbob

Founded in 1995, Indiabulls operates as a stock and share broker on the

Indiabulls National Stock Exchange of India Limited and the BSE Limited. The
Ventures company also offers mutual funds with SIP, systematic equity plans, IPOs,
and online offer for sales.
 Cloud Service Provider Comparison

We have chosen AWS because of its global reach and availability. As compared to Azure and
Google Cloud, AWS has more price transparency.
Preferred Cloud Service Provider & Services
For CASHEX, cloud services will be provided by Amazon AWS with four AWS services:

01 Amazon Glacier: Online web storage service provides low cost and effective storage with
security features for archival and data backup

02 Amazon SNS: Simple Notification Service, and it will  manage and deliver
the messages or notifications to the users and clients

Using the Virtual Private Network, the data is secured

03 Amazon VPC: because only authorized people can view the data. The
information is not exposed to outside people or
networks.
04 Amazon EC2: Amazon EC2 provides scalable computing capacity, it
will develop and deploy applications quickly and
effectively for a low cost. It will be helpful in launching
virtual servers according to the requirements.
Go To market Strategy

Value props- convenience and security. The company's platform enables consumers and
merchants to carry out simple digital and mobile payment transactions through a third party

Positioning – to show that we are better and more trustable than conventional
banks

CX and Design – to convert more visitors into paying clients

Advertising – both online and offline

 Digital Marketing

01 SEO: Optimize the website with the right keywords.

02 SEM: Gain website traffic by purchasing ads on search engines.

03 Social media presence and consistent engagement.

04
Feedback: Ask for feedback. Share positive feedbacks that we will
receive from customers.

Content marketing: Create and share quality content on the financial

05
topics that people want to read.
Build links from high authority websites such as Google My Business,
06
Facebook, Twitter, Linkedin, etc.
 Marketing Cost

Element Budget Allocation Budget Allocated (in %)

Total Budget - Rs. 58 lakh

SEO Rs. 3,00,000 5.2%

SEM (PPC) Rs. 15,00,000 25.8%

Social Media Marketing Rs. 5,00,000 8.7%

Content Marketing Rs. 15,00,000 25.8%

Print ads Rs. 20,00,000 34.5%

 AWS TCO Calculation

Cloud Services Cost Monthly

Amazon EC2 $ 2923/mon

Amazon VPC $ 439/mon

Amazon Glacier $ 105/mon

Total $ 3467/mon

Yearly cost $ 41604

Total INR Cost of AWS services for 12 months is Rs. 30,78,700

 Total Cost
Expenses Yearly Cost Assumptions

Salary to Employees Rs. 56,00,000 14 employees with Average salary of Rs. 4,00,000 

AWS SaaS Platform Rs. 30,78,700 Cost breakup given as per AWS TCO calculator

Marketing Cost Rs. 58,00,000  

HubSpot CRM Rs. 44,400 $50 per month as on official website

Office Rent Rs. 15,00,000 Office Space in SEZs

IT Infrastructure Cost Rs. 15,00,000 Computer hardware and internet requirements

Other Expenses Rs. 15,00,000 WiFi, Stationery, Electricity, Certifications, etc., 

Total Expenses Rs. 1,90,23,100  

Total Revenue Rs. 66,00,000 5% Trans. Amt+500rs conversion charges for 100
users a month 

PBT -1,24,23,100 PAT is same as PBT as there is no profit

ROI -0.6530  
Summary of the key regulations applying to the FX
markets in the region
 BIS Bank of International Settlements

GCC Global FX Code of Conduct

Regulatory CCIL The Clearing Corporation of India Ltd.

Bodies
looking
after FX RBI Reserve Bank of India (OPGSP)

transactions
SWIFT SWIFT’s global payments innovation service
 Guidelines set by Indian Government
• Data should be processed in fair and reasonable manner for purposes that are
clear and lawful and should also be collected according to the requirement.
• Processing of data can be done by personal consent, for functions of state, by
order of court and for medical reasons.
• The current rate of GST on sale of most digital products and services falling under
this category is 18%

Restrictions and conditions on cross border transfer of personal data

• Minimum one copy of personal data should be stored in server located in India and
some categories classified as critical personal data can not be processed outside
India.
• The non sensitive data can be transferred to other locations if intra group schemes
have been satisfied and transfer is necessary only on approval of data principal.
THANK YOU