Fact sheet

December 2019

Impossible Burger: Paving the Way in Sustainability and Taste

Do you love burgers but are trying to eat healthier? Want to be environmentally conscience? White
Castle’s Impossible Burger is not only a delicious, plant-based alternative to ground beef burgers, but it
is also helping create a more sustainable fast-food environment.

WHY TRY THE IMPOSSIBLE BURGER?

• Thirteen million Impossible burgers have been sold which is

equivalent to the weight of more than 6,500 cows 4
• It’s plant based 3
• It’s special ingredient is “Leghemoglobin” which gives the
burger the appearance and taste of red meat 4
• Has only 14 grams of total fat, contains no gluten, animal
hormones or antibiotics3
• Costs only $1.991
• Is offered in all of White Castle’s 377 locations nationwide 3
• Created by Dr. Patrick Brown who has a PhD in biochemistry 2

THE IMPOSSIBLE BURGER’S IMPACT

• Is helping transform the global food system

into a sustainable one as it uses plant-based
meat that reduces the need to use animals 3
• Uses 95% less land than burgers made with
ground beef, equivalent to 25 Central Parks 4
• It generates 85% fewer green house gases to
make the burger, which is equivalent to driving
from the East Coast to the West Coast of the
U.S. 80,000 times4
• Unlike other burgers, it takes 75% less water to
make it, which translates to the single day use
of water for more than 2 million Americans 4

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For more information, contact:
Hannah Uranich
Fact sheet updated: December 2019 Phone: 815-200-0024