GROUP 8

GROUP MEMBERS:

PRASHANT GURUNG 6102

TWINKLE MEHTA 6105
ABHIMANYU SINGH 6107
ANUSHKA KHETRAPAL 6111
AKSHITA CHHATWAL 6123
BHAVYA MODI 6124
SHRISTI BAGRI 6127
CHETNA GUPTA 6130
Contents
1. Introduction
2. Existing branding methods in current
scenario
3. Post- Covid scenario
4. Scope in future
5. Activity
Introduction
The architectural practice suffered a considerable change
during the 20th century from an ‘anti-competitive culture’ to
a challenging environment where firms have to fight to
promote and sell their services. Moreover, since the
economic downturn of 2008/2009, the competitive
environment has been intensified for professional service-
oriented industries, where architecture is included.

This challenging times brought the need for firms &

professionals to rethink the way they are promoting their
work.
Status of marketing in
architectural firms
In the current scenario, architectural
firms keep a very low profile when it
comes to marketing.

If you have a good network, you can

pick up some good projects fast.
Introduction
People to people,(Word of
Mouth)
Word-of-mouth marketing (WOM marketing) is
when consumers talk about a company's product or
service to their friends.

WOM marketing is one of the most powerful

forms of advertising as most consumers trust
their friends over traditional media.
Social Media
Advertising
The major social media platforms (at
the moment) are Facebook, Instagram,
Twitter, LinkedIn, Pinterest, YouTube,
and Snapchat.

Architectural firms, in order to reach a

specific number of audience, increase
their sales and engagement with the
targeted customers, use social media
analyzing tools.

Moreover, the apps such as Instagram also

allows you to create your own Business
account which runs independently for
business purpose.

Social media has matured far beyond

being just a place to broadcast content.
Individual websites/
Portfolio
(E-marketing)
Proper content marketing can attract more positive The methods include:
attention, interaction, and sustainable conversions in a
way no other marketing method can. By creating and  Email Marketing
promoting original content, you are ensuring that your  Search Engine
audience is receiving new information that matters to Optimization
them on a continual basis.  Pay-per-click
marketing campaign
 Launch Stores on
Multiple Platforms
Webinars/
Competitions
When it comes to marketing by modern standards, many
marketers have started to adopt the new strategy to enhance their
marketing efforts and Webinars is definitely one of them.

Webinar by definition is a type of web-based video conference

that is broadcast in real time and the participating viewers can
use their laptop or mobile devices to view the video and interact
with the presenter or host for Q&A sessions and other related
activities.
Get yourself published

Getting published is much more

effective than taking out an ad.
It is a lot more convincing when someone else sings your
praises.

This strategy can be very low-cost, or even free.

Your time is leveraged and you can reuse the article by

sending it to current and past clients.
Sponsorships
All events have their own marketing plan to make
their event successful.

Sponsoring events can provide

exposure and visibility in markets that are otherwise
unexplored.
Scope in Future
Architects use Twitter to keep up with the latest industry news and
network with industry peers. “95% of Architects do find Twitter useful,
primarily for the reason that it’s quick and easy to share information
and keep up with the latest news.”- A survey of Pauley

Social networking: If you are not on Facebook / twitter / linked-in /

other social networking pages yet and haven’t \started your own blog
so far; then START today! You will come in the way of your company’s
future, if you are not networking online. It will be one of the most
useful networking tools in the future for marketing your services.

Collaborations: In the world of specialization, it is impossible for one

person to know everything. Clients feel more comfortable working with
firms that have different experts for different tasks. So, it’s time to
team-up and start collaborating!
Scope in Future
Value-added services: Clients really do expect architecture firms to be able to give them good
estimates of project costs before they make a contract with you. Most small design firms do not have
this expertise. There are many other value-added services that you can think of to satisfy your client’s
expectations and be more competitive.

Project Management: Project management is in itself a separate profession. But, who can be a
better project manager than an architect? For small and medium size projects, clients will be ready
to pay an additional fee for an integrated project management services by the architectural firm.
Firms with better managed services will be highly competitive than others who will still follow the
‘design-only’ route.

Social networking: If you are not on Facebook / twitter / linked-in / other social networking pages yet
and haven’t started your own blog so far; then START today! You will come in the way of your
company’s future, if you are not networking online. It will be one of the most useful networking tools in
the future for marketing your services.
Post-Covid
• Virtual events: Virtual events are invaluable for companies during this crisis for several reasons.
First, you reach a wider audience because people can join in from anywhere in the world. Second,
virtual events are cheaper to hold –you don’t have to incur the costs of booking a venue and hiring an
event planner.

• Virtual classes to promote the firm: many firms are holding online classes and teaching various software and
creating awareness about the architectural field. This helps them to make people aware about their work quality
and the firm.

• Invest in Content Marketing: Currently, social distancing is the new norm. Even after the crisis is
contained, distancing between people will stay with us. To tackle the distancing, many people turn to
the internet to learn. Also, people still want to research products and services online before they
contact a company.
 Congratulations!
Seems like today is going to be a red
letter day.
Also I just wanted to remind you of
the funds we have assigned to
publicize our firm. It is around
10,000 INR. Hope you use it wisely!

Make it
Public!
Meet Suzzaine,
Your personal assistant and financial
advisor
Activity
Yayy!
Congratulations!!!
You have just created your own
architectural firm!

With some greetings, a little fam and a

cute little office with some real cute
staff comes to you responsibilities to
make your vision come true.
Bringing in work
The following slide consists a pack of resources allocated
specifically for publicizing your new firm.

You have been given 10 cash bundles costing 1000 INR each
totaling to 10,000 INR. There are 5 options to chose from to
publicize your firm with each option costing 1 cash bundle or
1000 INR.

The firm relies on your able shoulders to fetch some good

work!
Spend wisely!

All the best

 Website/ Portfolio Circulate your Newsletter
Let the people explore your firm and its work in Let the people know about the recent
detail at their ease and convenience. 1x advancements and achievements about your
firm. Give them something interesting to know 1x
about with which they could provide your firm
a new clientale.

Competition
Get into a competition and prove your worth on
a fair platform and introduce yourself to your 1x
competitors and a vast audience.

Social Media
This includes publicizing your works and on social media
platforms such as instagram, facebook etc. and making
yourself approachable (LinkedIn)
Sponsor Events
Give a shout out to the audience and let them
know that you are the one behind all the
amusement. Might bring notice to some part of
the audience interested in getting something 1x
1x built!
Nothing's better than meeting your clientale face to face!

Put in the
Total
resources + + + + =
Simple write the number of cash bundles you x x x x x 10 x
wish to allocate to each option for publcizing
your firm
And the best
proposal is...
That calls for a celebration...

Thank You