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  • Final Presentation: Perception of People Regarding Haleeb Milk

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    arslan shah
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    The document is a presentation about people's perceptions of Haleeb milk. It discusses Haleeb milk's background and history, limitations encountered in the research, a literature review on trends in the milk industry, the methodology used to collect data, conclusions about people's views on the quality, health benefits, packaging, and flavor of Haleeb milk. It also identifies issues that need to be addressed like price, preservation, marketing, and availability, and provides recommendations such as new packaging, effective marketing, and providing equipment to sellers.

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    The document is a presentation about people's perceptions of Haleeb milk. It discusses Haleeb milk's background and history, limitations encountered in the research, a literature review on trends in the milk industry, the methodology used to collect data, conclusions about people's views on the quality, health benefits, packaging, and flavor of Haleeb milk. It also identifies issues that need to be addressed like price, preservation, marketing, and availability, and provides recommendations such as new packaging, effective marketing, and providing equipment to sellers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views10 pages

    Final Presentation: Perception of People Regarding Haleeb Milk

    Uploaded by

    arslan shah
    The document is a presentation about people's perceptions of Haleeb milk. It discusses Haleeb milk's background and history, limitations encountered in the research, a literature review on trends in the milk industry, the methodology used to collect data, conclusions about people's views on the quality, health benefits, packaging, and flavor of Haleeb milk. It also identifies issues that need to be addressed like price, preservation, marketing, and availability, and provides recommendations such as new packaging, effective marketing, and providing equipment to sellers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 10

    Final Presentation

    Perception of People regarding Haleeb Milk

    Muhmmad Arslan Hashmi


    Hafiz Umar Ikram
    Muhammad Mohsin Waqar
    Haider Baig
    Awais Ali Khan
    Introduction
    Background
     Founded as Chaudhary Dairies Limited in 1984
     Processing unit in Kasur in 1985
     Commercial production started on May 21,1986
     Three segmentations of company (Haleeb, Candia and Tropico)
     Variety of products
    Limitations
     New experience
     Behavior of people
     Summing up data and analyzing
     Time management
    Literature Review

     The growth opportunity


     Change in consumer preference
     Emerging middle class
     Packaged milk in Pakistan
     Milk production
    Methodology

     Sample and population


     Sampling design and approach
     Measurement rule
    Conclusion

     Quality of milk
     Health effects and nutrients
     Comparison with the competitors
     Packaging
     Perception about flavor
    Cont.

     Prices
     Availability
     Marketing
     Improvements
    Need to control

     High Price
     Preservation problems
     Lack in marketing
     Availability
    Recommendations

     New innovations and cost effective packaging


     Effective marketing
     Provide equipment to sellers

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