SYNOPSIS ON

ORGANISATIONAL STUDY & MARKETING DISTRIBUTION

CHANNELS TOWARDS KARNATAKA MILK FEDERATION
(KMF-CHANNARAYAPATNA)

A Synopsis Submitted to the Bangalore University in partial

Fulfilment of the requirement for the Award of degree in

MASTER OF BUSINESS ADMINISTRATION

BY,
PUNITH HR
[17ATCMD033]

Under the guidance of

DR. WASEEHA FIRDOSE

GOVERNMENT RAMNARAYAN CHELLARAM COLLEGE OF

COMMERCE AND MANAGEMENT,
RACE COARSE ROAD, BENGALURU-01
TITLE OF THE PROJECT: Organisational Study & Marketing Distribution Channels
towards Karnataka Milk Federation (KMF-CHANNARAYAPATNA).

COMPANY PROFILE (KMF-CHANNARAYAPATNA):

The first dairy in Karnataka is started in Kudige in Kodagu district in 1955. Nandini
milk product project is initially a government of India project established on 1st April 1973 and
handed over to the Government of Karnataka constituted by KDDC (Karnataka Dairy
Development Corporation) Further in June 1974; an integrated project is launched in
Karnataka to restructure and reorganize the dairy industry on the co-operative principle and to
arrange foundation for a new direction in dairy development.

In 1975, the World Bank aided dairy development was initiated. The present Karnataka
Milk Federation (KMF) came into existence in 1984-as a result of merging of Karnataka Dairy
Development Co-operation, small co-operatives and Karnataka Milk Production Development
and loose vendors. At the end of the March 1998, the network of 8023 Diary Co-operative
Societies (DCS) have been established which are spread over 166 taluks of the total 175 taluks
in all 27 districts of Karnataka. There are 13 Milk Unions and Hassan Milk Union (HMU) is
one among them.

OBJECTIVE OF THE STUDY:

➢ To find out the various strategies to be adapted by Nandini sales.

➢ To find various ways to increase Nandini milk sales in Hubli.

➢ To discover the various factors which hurdles people to take Nandini milk.

➢ To identify various factors which motivates people to use Nandini milk

➢ To get the retailer’s wants in terms of product selling.
➢ To know effectiveness of the marketing strategy and sales promotions in market.
➢ Ensuring the visibility of the product.
➢ Ensuring the availability of products in outlets.

SCOPE OF THE STUDY: The research study will help to identify & analyzing the dealers
and customers perception towards the existing products of the company and the promotional
activities undertaken by the organizations situated at HASSAN(CHANNARAYAPATNA).
LIMITATIONS OF THE STUDY:

➢ The data depends completely on the respondent’s view, which may be biased.
➢ Time constraint is one of the major limitations.
➢ Limited number of respondents

RESEARCH METHODOLOGY:
SAMPLE DESIGN

SAMPLE UNIT- All working people are included both the genders i.e. males and females
irrespective of their education level.

SAMPLE SIZE-
Customers -
Retailers -
SAMPLE REGION-HASSAN (CHANNARAYAPATNA) city.

SAMPLING TECHNIQUE: Simple Random Sampling

DATA COLLECTION METHOD:

PRIMARY DATA

Primary data still has to be collected through a self-administrated questionnaire. This

questionnaire aims to gather information related to various milk brands.S

SECONDARY DATA

Secondary data still has to be collected through magazines, research papers, internet
etc.

Signature of Student Signature of Guide

PUNITH HR Dr. WASEEHA FIRDOSE