HARDY CAPRIO – 9 MONTHS

• VISUAL CODES – STARTS WITH THE RAPPER WITH 3 PIECES OF JEWELLARY AND THE LYRICS
ARE ‘ MO SAID HE HATES WHEN IN MATERALISTICS , WHEN THREE YEARS BACK I WAS NEARLY
EVICTED ‘ THE MEDIUM SHOT AND THE LYRICS CREATE MEANING OF HOW PEOPLES LIVES CAN
CHANGE AND HOW EVEN IF THEY SEEM SUCCESSFUL NOW , THEY MIGHT NOT HAVE ALWAYS
BEEN .
• LANGUAGE ‘ HARSHEST REALITY IS NOBODY CARES , IN MY SHI*TY OLD FLAT WHERE THERES
PISS ON THE STAIRS ‘ - OFTEN IN THE RAP GENRE THERES LOTS OF MENTION OF THE RAPPERS
PAST AND HOW THEY CAME UP ( MADE SOMETHING OF THEMSELVES )
• CONTEXT – HIS RECORD LABEL WANTED HIM TO MAKE ANOTHER SUMMER HIT LIKE HIS PREVIOUS –
BEST LIFE ETC , THIS TIME AROUND HE CHANGED HIS STORY UP TALKING ABOUT HIS PREVIOUS
STRUGGLES AND HIMSELF – HE WANTED TO GO WITH HIS HEART RATHER THAN GO FOR MONEY . HIS
SONG BEST LIFE ACCUMALTED OVER 58 MILLION LISTENERS .
• THE MEANING HE WAS TRYING TO CONVEY WAS THAT YOU DON’T ALWAYS NEED TO TALK ABOUT
HAPPY/TALKABLE THINGS , SOMETIMES TALKING ABOUT STRUGGLES AND PAST SITUATIONS CAN ALSO BE
MENTIONED AND STILL GAIN EQUAL VIEWS – AUDIENCE CAN RELATE AND FEEL COMFORTED .