Misfit Gym

PR Campaign

By: Heather Jones

Storyboard of Misfit Gym
Costs
Buying Land and Building Costs: Land $25,000

Facility Costs: 2,000 sq.ft.=$6,000

Commercial Equipment: $40,000-$857,000

Legal Fees and Business Licenses:

Legal Fees: $15,000 for medium scale gym

Business Insurance: $6,000-$10,000

Business License: $100-$5,000

Employee Salaries: Varies

Press Release
Advertising

1. Facebook and Instagram stories and informational posts

2. Flyers and posters around town in local business (Panera, 5-Star Nutrition, & Vitamin
Shoppe)
3. Partner with local health stores and restaurants: selling their products in store and at
the protein and smoothie bar-Mixed Fits.
4. Create video ads with the trainers, owners, and a sneak peek of the gym facility on
Hulu, Youtube, Facebook, and Instagram
5. Set-up tabling events in the stores we’d be partnering with before grand opening to
meet potential members, gain interest, give samples from protein and smoothie bar,
and enter new members into a raffle for a free month and free year.
Social Media Campaign

Posts will be weekly until Grand Opening.

● Advertising the progress on the opening of Misfit gym to gain excitement

● Short bios on who the amazing staff is, reasons why they wanted to work at Misfit,
and their specialities for the advertisement video/Facebook & Instagram stories
● All that Misfit gym has to offer, ex. First week free and first month discounted!
● Classes that will be available and the schedule.
 Social Media Post’s
Social Media campaign with multiple flyers posted on
Facebook and Instagram

“Come and start your fitness and health journey on March

1st for our Grand Opening with the amazing healthy
lifestyle enthusiast Massy Arias! If you sign up on March
1st you’ll receive a FREE week, and a discounted first
month! Let Misfit Gym get your body and mind ready for
the best time of your life, your first week is free! Misfit
Gym can help get your life together with personalized meal
plans, group workout classes, personal trainers, and
equipment for solo training and weightlifting. Let us help
Social Media COntinued
“Misfit Gym, the gym that caters to you!
Offering a protein and smoothie bar,
workout classes, free BMI calculations
when you sign-up, and monthly weigh-
ins to track progress. Misfit also offers
challenges throughout the year to help
target your goals and win small prizes or
even a free month! Come and register on
the Grand Opening, March 1st and meet
Massy Arias health and fitness lover and
enthusiast. She will be teaching a
training session and a course on how to
live a healthier lifestyle. You don’t want
to miss this opening!!”
“Misfit Gym is the fun place to
workout for anyone who wants a safe
space, a gym for people who might
feel awkward at the big corporate
ones. Misfits are known for being
fun-loving, adventurous, and
dedicated to progress! The stigmas of
regular gyms end here our trainers are
here to help you get to your goal the
healthy way. Stop by at our Grand
Opening March 1st at 11am for a
FREE trial week and learn some tips
and tricks to leading a healthier life
and get a feel of your new gym
home!”
Competition

1. Planet Fitness
2. Gold’s Gym
3. Evans Fitness Center

Though Misfit Gym isn’t extremely close to these gyms it is in the area and could be
cause for concern.
Demographic

Young adults from 25-34, they have more of a hectic schedule

need more of a flexible gym and a place that can help

cater to their workout needs.

More likely to go to the gym than other ages because they thrive on

Personal fitness and a healthy lifestyle.

Membership Fees & Expenses

First week FREE!! Annual Account Fee $35.00

Membership Fees

Monthly: Yearly:
● $440.00 (classes not included)
● $40.00 (classes not included) ● $550.00 (workout classes included)
● $50.00 (workout classes included)

Solo personal training first session FREE: bundle prices and single pricing Misfit gym understands that life happens and offers a
way to keep your membership without canceling. Our
● One session-$45.00 customers can come in and temporarily pause their
● Three sessions-$115.00 account and only pay $5.00 which will be credited to
● Six sessions-$255.00 their account and can either be used to pay for
membership or items for sale in the store.
Brand & Location
Slogans:

● Workout great even when you’re up late.

● Come for a great workout stay for the great community and smoothies!
● No matter what you do Misfit Gym is there for you.

Colors:

● Iridescent and rainbow- colors that excite and entice!

Location and Building:

● 105 Robert C. Daniel Pkwy.

● One acre lot near Augusta Exchange; also in the area of the Vitamin Shoppe, 5 Star Nutrition.
● Huge windows to have an outdoor feel