Professional Documents
Culture Documents
5-2
The Benefits Of Trade
5-3
The Patterns Of International Trade
5-5
Trade Theories
1. Mercantilism
2. Absolute Advantage
3. Comparative Advantage
4. Heckscher-Ohlin Theory
5. Product Life Cycle Theory
6. Porter’s Diamond Theory
5-6
Mercantilism
5-9
Absolute Advantage
5-11
Comparative Advantage
5-12
Comparative Advantage
5-13
Comparative Advantage
5-14
Comparative Advantage
5-15
Comparative Advantage
5-17
Heckscher-Ohlin Theory
Vernon argued that the size and wealth of the U.S. market
gave U.S. firms a strong incentive to develop new products
Over time, demand for the new product would grow in other
advanced countries making it worthwhile for foreign producers to
begin producing for their home markets 5-19
The Product Life Cycle Theory
5-21
Product Life-Cycle Theory
Net
exporter
Time
Introduction Growth Early Maturity Late Maturity Decline
New product
Net
(Brands Like
importer IBM, Apple)
5-22
The Product Life Cycle Theory
5-23
National Competitive Advantage:
Porter’s Diamond
5-25
Factor Endowments
5-27
Relating And Supporting Industries
–E.g. Adoption of the automobile took off in the USA after the
construction of a national system of highways and gas stations.
5-28
Firm Strategy, Structure, And Rivalry
5-29
Evaluating Porter’s Theory
Government policy can:
affect demand through product standards
influence rivalry through regulation and antitrust laws
impact the availability of highly educated workers and
advanced transportation infrastructure.
The four attributes, government policy, and chance work
as a reinforcing system, complementing each other and in
combination creating the conditions appropriate for
competitive advantage
5-30
Evaluating Porter’s Theory