Strengths & Weaknesses

Strength of pepsi
• 29 most valuable brand with a brand value of $18.8 Billion(According
to Forbes 2019)
• Highly Diversified Portfolio with 22 brands, such as Pepsi, Diet Pepsi,
Pepsi Max, Fritos, etc.
• Strong Global Presence by partaking in more than 200 countries
 across the world.
• Effective supply chain management and direct store delivery
• Effective marketing strategy and successful campaigning
•  Loyal customer base, particularly among the younger generation
Weakness of pepsi
• Over dependency on CSD and packaged foods
• Products Perceived as Unhealthy due to high sugar concentrates and
excessively salted with chemical additives and flavors.
• Effect of failed products like Pepsi Blue and Colourless Pepsi
• Declining and low market share in beverage sector.
Strength of coke
• Strong brand identity
• Highest brand equity
• Extended global reach, sold in more than 200 countries 
• Greatest brand association and customer loyalty .
• Largest Brand Valuation with an estimated brand value of $79.96 billion
• Dominating market Share
• The most efficient, extensive and unparalleled distribution network in
the world.
• Expansion through Acquisitions
Weakness of coke
• Low product diversification, concentrating mostly on beverage sector
• Aggressive competition with Pepsico, otherwise it would have been
only Coke in the market.
• Coca-Cola is the biggest manufacturer of carbonated beverages and
carbonated drinks are one of the major sources of  sugar intake which
causes health issues.