 Submitted BY:

Nimra Arshad
MBA.V
 Brand IDEA
 The very idea of starting the brand, came up in the year 2000 in
Birmingham.
 The Idea was to make somebody look glamorous in a shalwar kameez.
 We Have To make sure whatever clothes we make, Our Mother,
daughter and sister would wear them too.
 Introduction

 Widely Successful operation of clothing stores by name of “J.”.

 Headquarter in Karachi.
 Goodwill.
 Designer wear outlet for
men and women with a
unique range of products.
 “Brand of the year” award in 2007
 Products

 Our men's collection includes:

• Qameez Shalwar 
• Waistcoat 
• Unstitched Fabric 
• Sherwani,Khussa and other accessories for the groom 
• Shoes
 Our women collection includes:
Kurti Collection 
• Lawn (Stitched and Unstitched) 
• Silk Collection
• Trouser 
• Jewelry 
• Stoles 
• Shoes
 External Analysis

PEST Analysis:
 Political Forces:

 Economic Factors:
• .
 Cont…..

 Social Factors:

 Technological Factors:
 Porter’s Five Forces Model


 Internal Analysis

 SWOT Analysis:
Strengths:
 Good Quality & lower prices than competitors.
 Eastern Fashion.
 Wide product line.
 Outlets locations easily accessible.
 Award “Brand of the Year”
 CONT….

 Weaknesses:
• Promotion is less than other brands.
• High cost of production.
• Not arranging any kind of fashion shows
 CONT……

Opportunities:
• Major focus of JJ designer in on eastern dresses.
• Also opened franchise in London.
• Enter new Product Market.
• Acquire more companies.
 CONT………

 Threats:
• Competitors like Maria b and deepak Parwani.
• Government policies.
• Customer needs changing
• Political instability.
BCG Matrix
 Competitive Intelligence

 Swot Analysis.
 War Gaming.
 Synthesis Reports.
 Mission Statement Analysis.
 Strategy Formulation

 Corporate Strategy:
Introduce traditional clothes in Pakistan with a blend of modernism.
 This company came with a simple philosophy i-e; “The greatest

good for the greatest number of people

 Mission Statement :

“To continuously with innovative designs that provide prefer fit and
to follow by the quality, simplicity and authenticity
designs”
 Competitive strategy:

“First Mover Strategy”