Company Profile

Koustubh Bhattacharya
MICA

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The Company
 Owned by : WPP Group
 Globally Largest Media investment management

Company
 Headquarters : New York
 Founded in 2003
 Key Services: Media Planning, Media Buying,

Consumer research, Marketing Analysis and

Consultancy, Media and Market Research,
Branded content and content creation, Digital
and Social media marketing, OOH, Sports
Sponsorship and marketing.

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Agencies

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Global Stand
 Total worldwide market share: 32.7%
 400 offices in 81 countries
 17,000 staff
 Worldwide billings US $73.5bn definite 2009

(RECMA, June 2010)

 Competitors: Publicis, Interpublic, and

Omnicom

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India Presence
 No of Employees – 101-250
 Turnover : 0-10 Crs
 CEO- South Asia –Mr. Vikram Sakhuja
 Address: 

Commerz, 8th Floor, International Business

Park, Oberoi Garden City, Off Western Exp.
Highway, Goregaon (E), Mumbai, 400063
India
 Regional Agencies and JVs: Interactive

Television Pvt Ltd, Meritus.

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Clientele
 Agency Of Record:
Warner Brothers, P&G, Mars, Reebok, Shell
 India:

P&G, Marico Industries, Sony Entertainment

Television, Medimix and Arvind brands,
NDTV, Johnson & Johnson, Gujarat Ambuja
Cement, Hindalco, Revlon, Oracle and Carrier
Aircon

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Awards
 Almost all the groupM agencies are award
winning.
 8 Awards at 5th Regional Employer Branding
Awards in 2010
 GroupM was awarded the 2009 MEDIA
Magazine's "Media Holding Company of the
Year“
 Mindshare won in 3 Categories at German
Media Prize in 2011
 Mindshare Australia won 2 MFA awards in 2011

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Future
 Forecast: Global Ad Spending to Surpass $500 Billion in 2011
 Entertainment and Media in India is expected to grow at a CAGR of 10.5%. for
the period 2009-13
 TV industry to grow by 11.4% cumulatively over the next five years
 TV Advertising share to reach 41.0% in 2013
 Print media industry is projected to grow by 5.6% over the period 2009-13,
reaching to Rs.213 billion in 2013
 Radio advertising industry is projected to grow at a CAGR of 18% over 2009-
13, reaching Rs. 19 billion in 2013
 Radio advertising industry will be able to increase its share from 3.8% to 5.2%
in the next five years
 Internet advertising is projected to grow by 32% over the next five years and
reach an estimated Rs. 20 billion in 2013
 OOH share in the total ad pie is expected to go down marginally to 6.8% in
2013
 Animation, gaming and VFX industry will continue to maintain its growth pace
and is projected to grow at a CAGR of 22% to Rs. 42.5 billion in 2013

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