PRODUCT

BRANDING
LET ME
GUESS!!!
 BRAND – is
composed of name of
the product and the
logo or design that
represents the
product.
BRAND NAME –
is the word or
words that
represents the
product.
BRAND MARK
– is the design that
goes with the
brand name.
CRITERIA IN
CHOOSING A
BRAND
NAME
1. DISTINCTIVE
- Is the brand
closely related
with another
product?
 2. WORD
ASSOCIATION
- Does it have a
pleasant meaning?
 3. LEGAL
REQUIREMENTS
- Can it be
registered?
4. MEMORABILITY
- Can your name
be remembered
easily?
 5.
PRONOUNCIABI
LITY
- Can it be pronounced
easily?
 6.
LIMITATIONS
- Is the brand name too
limiting to be used for
expansion?
 ACTIVITY:

Prepare a Product
Brief.