CONSUMER

PRODUCTS
- are intended for
consumer market who
purchase for personal
consumption.
CLASSIFICATION
OF PRODUCTS
CLASSIFICATION
OF CONSUMER
PRODUCTS
1. BASED on HOW the
MARKET BUYS the
PRODUCT
a. Convenience Products
- are goods that are
purchased frequently.
 ● Staple Goods
-consumer’s regular
consumption
● Emergency Goods –
refer to products customer
purchase during emergency.
● Impulse Goods –
unplanned product
purchases.
 ● Shopping Products –
are goods that consumers
purchases with exerted
effort and time.
b. SPECIALTY PRODUCTS
- goods purchased with
much effort on the part of
the consumer.

c. UNSOUGHT PRODUCTS
- are available in the market but
consumers are not aware of.
2. BASED on LIFESPAN
- consumer products
can be classified as
durable and non-
durable.
 3. BASED on
TANGIBILITY
- products can be
tangible and intangible
 INDUSTRIAL
PRODUCTS
- are intended for
business market that
purchases products for
further processing or for
their own business use.
CLASSIFICATION
of INDUSTRIAL
PRODUCTS
 1. Materials and
Parts
a. Raw Materials –
consist of products
necessary to produce
another product like farm
products.
 b. Parts and
Materials
- are products that
become a part or
component of a
finished product.
 2. CAPITAL
PRODUCTS
a. Installation- consist
of buildings and land, and
major equipment like
tractors, printing machines,
and generators.
 b. Accessory
Equipment
- are products used by
businesses necessary for
their operation, but not
as part of the finished
products.
 3. SUPPLIES AND
SERVICES
a. Supplies – include
operating supplies like
pens, paper, brooms, and
other cleaning or
maintenance supplies.
b. Services – include legal
assistance, auditing
services, management
consulting and services of
advertising agencies that
are normally provided by
other business groups.