Professional Documents
Culture Documents
Fortune magazine named Apple the most
admired company in the world from 2008
to 2012.
world's most valuable brand in the Omnicom
Group's "Best Global Brands" report.
• Steven Wozniak
dabbled in computer-
design and created
what would become
the Apple I.
• Steve Jobs and
Steven formed a
company which took
off in 1977 with Apple
II
Revenues doubled every four months
Quality
Originality
Apple designs Macs, the best personal computers in
the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music
revolution with its iPods and iTunes online store.
Apple has reinvented the mobile phone with its
revolutionary iPhone and App Store,
and is defining the future of mobile media
and computing devices with iPad.
Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.
Simplicity is key to Apples Organizational
Structure
Straightforward.
Self-Motivated Individuals
Swift Decisions
Clear Communication
Customer Loyalty
Brand Reputation
Patent Infringements
Changes in Managements