MEDIA SERVICE

MARKETING
(Newspaper,
Broadcasting)
EFFORTS BY :
Fiza Bhatia
Gagandeep Singh
 What is media ?
 The term media, which is the plural of medium, refers
to the communication channels through which we
disseminate news, music, movies, education,
promotional messages and other data.

 It includes physical and online newspapers and

magazines, television, radio, billboards, telephone,
the Internet, fax and billboards.

 When talking about reaching a very large number of

people we say mass media.

  Local media refers to, for example, your local

newspaper, or local/regional TV/radio channels.
What is marketing?

Marketing is the process of getting potential

clients or customers interested in your
products and services.
The keyword in this definition is "process";
marketing involves researching, promoting,
selling, and distributing your products or
services.
Marketing is about ensuring that businesses
can sell as many products as possible in
order to make profits.
  A radio ad must be aired several times before it
actually sinks in the minds of the consumers. Thus the
frequency of the ad is important.
 The type of your target audience is also important.
 Therefore, one must do a research on which type of
audience listens to which channels if they want the ads
to be successful.
 The voice talent in the commercial should be taken
keeping in mind the type of audience and the type of
commercial.
PRINT MEDIA MARKETING

 Before digital media and social media came into

existence and started providing information about
every topic and every current affair that is
occurring around you, print media was the only
one source of such information.
 Today also print media is playing a great role in
bringing awareness to people.
 In print media, a writer writes about the topics
and prints pictures regarding it on the newspapers
or booklets.
Then all these papers and booklets are distributed
among people the next day event occurred.
 The newspapers contain editorial pages also
which contains topics written by famous writers on
big issues in countries in them which brings
awareness in readers and let them know the world
more effectively.
The 7P’s of Marketing

 A target market is a group of

customers within a business's
serviceable available market at
which a business aims its
marketing efforts and resources.
 A target market is a subset of the
total market for a product or
service.