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  • My Comments On Altius Analysis by You Guys

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    Saloni Malhotra
    9 views6 pages
    The document presents a 2x2 matrix comparing a company's customer and competitor intelligence on two axes: minimal to extensive. It shows that with only minimal intelligence, a company will have an inside the box, reactive strategy and overreact to competitor moves due to limited knowledge. With extensive intelligence of both customers and competitors, a company can take an oblique strategy that leverages knowledge advantages.

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    The document presents a 2x2 matrix comparing a company's customer and competitor intelligence on two axes: minimal to extensive. It shows that with only minimal intelligence, a company will have an inside the box, reactive strategy and overreact to competitor moves due to limited knowledge. With extensive intelligence of both customers and competitors, a company can take an oblique strategy that leverages knowledge advantages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views6 pages

    My Comments On Altius Analysis by You Guys

    Uploaded by

    Saloni Malhotra
    The document presents a 2x2 matrix comparing a company's customer and competitor intelligence on two axes: minimal to extensive. It shows that with only minimal intelligence, a company will have an inside the box, reactive strategy and overreact to competitor moves due to limited knowledge. With extensive intelligence of both customers and competitors, a company can take an oblique strategy that leverages knowledge advantages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    My Comments on Altius

    Analysis by you guys


    Extensive
    Reactive Strategy Oblique Strategy
    Overreaction to customer Leverages Knowledge

    Above Average
    demands due to limited Advantage with respect to
    Customer Intelligence competitor knowledge customers and competitors

    Average
    Inside the Box
    Reactive Strategy
    Strategy Overreaction to competitor
    Some

    Based on minimal or limited moves due to Limited


    customer/competitor Customer Knowledge
    knowledge
    Minimal

    Minimal Some Average Above Average Extensive

    Competitor Intelligence

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