Professional Documents
Culture Documents
Passat B6
Passat B6
Passat 2006
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Production sites Marketing
02.01.21 2 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Competitive environment (Limousine) Marketing
MB BMW 3
series
02.01.21 3 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
C-class
Peugeot 407
Mazda 6
Citroen
Ford Mondeo
C5
Passat
Audi A4
Volvo
S60 / V70
Volvo
Renault S60
Laguna
Honda Toyota
Accord Avensis Other competitors
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Product properties Marketing
The Passat.
The unique experience of comfort.
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Product properties Marketing
The Passat.
The unique experience of comfort.
• Fulfillment of all global safety • The room miracle: • Outstanding value for money
standards comfortable interior among • Price level of the traditional
• Comprehensive airbag the best in the midsize category midsize category competitors
equipment • Variable seating design • Among the best in the
• More passenger safety
• Various storage compartments insurance rating process
• More pedestrian protection
• Braking power and braking • Leading in fuel consumption of
• Variable and individual
distance benchmarks petrol and diesel engines
luggage compartment
• High safety reserves • Best in class with regard to repair
of driving characteristics
• Innovative headlight and maintenance costs
and light systems
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Package dimensions B and C limousines (length-width) Marketing
B-segment C-segment
1880
Car width (mm)
1860 Audi A6
BMW 5
1840 series
Volvo S 80
MB E-class
1820
02.01.21 6 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
1780 Citroen C5
Renault Laguna Audi A4
Skoda Superb
1760 Bora NF
1700
4350 4450 4550 4650 4750 4850 4950
Car length (mm)
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Dimensions: Outer dimensions Marketing
02.01.21 7 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Limousine: B6 B5 Difference B6 / B5
Dimensions in mm
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Dimensions: Inner dimensions Marketing
02.01.21 8 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
1796
Dimensions in mm
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Dimensions: Luggage compartment capacity Marketing
02.01.21 9 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Dimensions in mm
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Product: Standard equipment and lines Marketing
Passat Trendline
Safety: Exterior, interior and functionality:
ESP with braking assistant Steel wheels 6.5 Jx16 (full hub cap) Electric external mirror
Head airbags for front and rear passengers green thermal protection glass Electro-mechanical power steering
Side airbags for driver and front passenger Black impact & side protection strips Electrical parking brake
Front passenger airbags can be
switched off manually Radiator grille with chrome edging "Climatic" air conditioning system
Crash-active front headrests Lacquered outside mirrors and handles Windscreen antenna
Fasten seatbelt prompt driver and front passenger electrical window-opener, front Ouside temperature
display
02.01.21 10 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Equipment structure - 4 equipment lines Marketing
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
New special equipment: Comfort and functional equipment Marketing
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Target groups Marketing
The Passat car line addresses a high-quality target group, compared to the competitors.
Demographic
Male, 35 to 45 years old
More than 90 % married,
02.01.21 13 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Psychographic
Middle to upper class
Quality conscious
Pragmatic
Design-oriented
Self-confident
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
EURO NCAP Marketing
VW Passat B5
Audi A4
Skoda Superb
Skoda Octavia
02.01.21 14 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Rover 75
Citroen C5
Opel Vectra VW Passat B6
Opel Signum
Toyota Avensis
Nissan Primera
Ford Mondeo
Renault Laguna
Subaru Legacy SAAB 9-3
Volvo S40 Mercedes C-class
BMW 3 series
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Insurance rating and classes Marketing
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Launch Marketing
Launch in Germany:
11th March 2005
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Body structure
02.01.21 17 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Passenger protection
02.01.21 18 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Interior storage design
02.01.21 19 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Engine / equipment matrix Limousine Marketing
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
The maintenance-free diesel particle filter
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Wheels Marketing
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Chassis: Front axle
1 Transverse link
2 Suspension strut
3 Anti-roll bar
02.01.21 23 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
3 2
4Rubber-to-metal bearing
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Chassis: Rear axle
02.01.21 24 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Chassis: Electromechanical power steering
4
02.01.21 25 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
1 2
5 3 1 Torque sensor
2 Servo drive
3 Control unit
4 Servo pinion
5 Steering pinion
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Chassis: The electrical parking brake (EPB)
ABS/ESP unit
Control unit
02.01.21 26 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Brake with
actuator
Clutch sensor
“EPB” button “Auto hold” button
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Rear light cluster (RLC)
Exterior ring:
Combined indicator/brake light
with 2-color LEDs
Backlight:
Inner and outer ring
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Starting and access permission
the ignition
2 Fully pressing it up to the stop
starts the engine
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Radio navigation systems for product launch
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Air-conditioning
• Climatic as standard
• Large-surface diffuser
for air circulation
without any drafts
Service Training
Vehicle presentation: Volkswagen Passat model year 2006
Vehicle presentation
02.01.21 31 from 120 - VK-21, cr_ALV Passat 2006 - last updated: 04-02-2005
Service Training