ASSIGNMENT 1

CHAKRABORTY GARIMA MRINMOY (36010)

RAGHAVAN P (36037)
VIGNESH K (36057)
HEMAVATHI M (36078)
NAVEEN KUMAR M (36094)
VIJAYSHANKARR K (36115)
 Target group:

• Both men and women who use/ used pears soap.

• Both men and women who use/ used Benz soap.
• Age group: 25 – 55 & Socio-economic groups – Sec A & B.

Areas of probing:

• Durability of the soap.

Premium •
•
Factors affecting the purchase decision of soaps.
Mandatory critical factors with respect to soaps.

Toilet soap • Impact of sensorial aspects in soap in making a purchase

decision.

Sampling Method:

• Cluster sampling
• A region where the study is to be conducted needs to be
identified and it can be divided into clusters.
• Data collection can be done among the target groups
within these clusters.
 Research Design
• Divide the consumers of pears and Benz into two groups.
• Group A (Consumers of pears)
• Individual blind test of both pears and Graphene must be conducted.
• Parameters like wear off, sensorial factors must be evaluated.

• Group B (Consumers of Benz)

• Individual blind test of both Benz and Graphene must be conducted.
• Parameters like wear off, sensorial factors must be evaluated.
 IDLI MIXES
Target group:

• People of Chennai who are Consumers of Rava idli mix of Chennai foods & Haldirams
• People of Delhi who are Consumers of Rava idli mix & rice idly mix of Chennai foods & Haldirams
• Quota women: 70%
• Socio economic groups – SEC A, B and C

Areas of probing:

• Sensory aspects – taste, smell etc of both Chennai foods & Haldirams
• Brand preference
• Most liked & disliked aspects with respect to Chennai Foods & Haldirams
• Areas of improvement for Chennai Foods

Sampling Method:

• Area based sampling

• Chennai and Delhi region can be two areas.
• Within Chennai select respondents based on TG
• Within Delhi select respondents based on TG
• Data collection can be done among the target groups.
 Research Design
• Select few participants from the sample
• Take one participant at a time, ask them to taste the food kept in a
bowl without naming (rava idli & rice idli of both Chennai foods &
haldirams)
• Ask them which bowl they like, if like what they liked in it
• If not what they disliked in it
• Evaluate them on all the sensorial aspects like look, feel, taste, etc
• This will come up with areas of improvement