Brand Guidelines 2014 PDF

The UKs European university
PROJECTING OUR
DISTINCTIVENESS/
BRAND IDENTITY
October 2014
CONTENTS
Projecting and preserving our distinctiveness
Online communications
24
Key contacts
Social media
30
The brand
Video
31
Presentations
32
Letterheads
33
Compliments slips and business cards
34
Operational forms
35
Coat of Arms
36
Merchandise
37
Signage
38
50th Anniversary sub-brand
39
The brand concept

The institutional brand proposition
Target audience propositions
The use of the brand
The tradition of knowledge and learning

Where the world meets Europe
Study programmes
European staff and students
European partnerships
Tone of voice
Key words
Key messages
Audience straplines
Editorial guidance
House style
Use of the logo
Sub-brands
10
Typefaces
11
Colours
12
Forward slash
13
Images/photography
14
Student recruitment and marketing
16
Staff recruitment
19
Stakeholder communications
20
Corporate Communications
Current students
Alumni communications
Third party, co-branding and partnerships
22
www.kent.ac.uk/brand
PROJECTING AND
PRESERVING OUR
DISTINCTIVENESS
All universities have their own identity and character. As the

competition in higher education intensifies, so too does the need
for each university to define what it is that makes it distinctive.
What makes Kent unique is a combination of many
factors: an unrivalled mix of academic, cultural and
social experience; our growing international reputation for
research and teaching; and the global study and research
opportunities through our work with other leading institutions
and businesses. Above all, it is our position as the UKs
European university, geographically at the gateway
to continental Europe, our curriculum which provides
opportunity for study with a European focus and study
abroad placements underpinned by our centres at Brussels,
Paris, Athens and Rome, and the diversity of our staff and
student body.
Encouraging excellent staff and students to continue to
choose Kent is not just a question of explaining who and
what we are in words alone. According to a recent HEFCE
review into information provided to prospective students,
applicants commonly choose a university on the basis of
whether or not it feels right. A conscious effort has therefore
to be made also to define and disseminate a distinctive and
recognisable identity for our University that is associated
with the characteristics of the institution that we are.
An important element of recognition is in the consistent
use of our logo and the font, style and colours that we use
and the tone of voice when we write. It is also important that
we have, and convey, a shared story of who we are, what we
do, and why, with a vision of what we hope to achieve.

Our identity has to be conveyed uniformly at every point of
contact with those who interface with the University, whether
in the prospectus, on the web, social media, presentations,
advertising, communications or merchandise. The more
consistently, and more widely, we display a distinctive
identity the greater we build awareness of Kent as a
university with a special character.
A great deal of research has gone into the elements
that define this identity. These are set out in the following
guidelines, which have been approved by the Brand
Strategy Group, which I chair on behalf of the ViceChancellor. Much of the detail might seem prescriptive
but it is defined in this way for those who are responsible
for technical matters. Some may find the language
rebarbative, I make no apology for this; if we are to continue
to thrive, we need not only to be distinctive but be seen to be
distinctive. It is therefore essential that all staff follow these
guidelines in communications of whatever kind, through
whatever medium. Adhering to the guidelines will reinforce
our distinctiveness and raise our profile within the
competitive environment in which we operate.
David Nightingale
Senior Deputy Vice-Chancellor
KEY CONTACTS
It is important that all materials produced by the University follow these guidelines,
not only in terms of key messages, but also in terms of the logo, the use of imagery,
colours, typeface etc. This ensures that all University communications, whether
online or offline, are consistent.
This brochure outlines what you need to know and
who you need to contact to produce any type of
communications. For the most up-to-date information,
please see www.kent.ac.uk/brand
All recruitment marketing and advertising
communications should be produced in conjunction
with the Recruitment and Marketing Unit, and all
printed and web recruitment materials in conjunction
with the Publishing Office. Communications and
campaigns aimed at current students may use the
brand lite style when advised by the Design & Print
Centre and developed in conjunction with Corporate
Communications. For communications aimed at
stakeholders, including current students, the

Corporate Communications team can provide
support.
These teams have specialist staff who can provide
assistance to you and can ensure that you are aware
of wider University initiatives so that campaigns
and communications can be co-ordinated and
reinforced. It also ensures that the University gets
the best value for money from its initiatives and
investments.
In order to ensure you receive the correct advice
and assistance, please contact our professional
teams on: kentbrand@kent.ac.uk
University of Kent / Projecting our distinctiveness
THE BRAND
The current University brand was established in February 2010, after extensive
research with current students, stakeholders and our target audiences, and
wide consultation across the institution with both academic schools and
professional service departments.
Qualitative research group sessions were conducted
with current undergraduate and postgraduate
students (home and international) both at
Canterbury and Medway, and with potential
undergraduate and postgraduate students in both
London and the south-east. In-depth interviews were
conducted with our other target audiences: alumni,
employers and the business community.
Previously, the mainstay of our brand was the overall
message of Open minds, broad horizons, which
encapsulated the international outlook of the
University and our accessible, friendly and open
environment. The current brand was developed
in support of the Universitys strategy to position
itself as a top 20, research-led institution. It was
developed to support greater emphasis on a
challenging academic environment and the
attraction of students with stronger academic
qualifications, without losing those characteristics
that made Kent attractive to students previously.
The brand concept

This concept of brand was built on three central
ambitions:
to create impact internationally
to provide an inspiring student experience
to enhance our reputation for innovation.
The Universitys tagline of The UKs European
university is a unique selling point and through this
USP, we communicate a distinct sense of place in
terms of geography as well as demonstrating the
value of our European locations, partnerships and
programmes. Many of our programmes have specific
European opportunities and, in our research, these
real European opportunities appealed to our target
audiences and reinforced the view of Kent as an
international entity.
Our research demonstrated that ratings and
credentials based on high-quality teaching also
appealed, showing that league table positions and
teaching awards were of great importance. Access
to academics and individual attention was also vital,
along with the fundamentals of good facilities and
accommodation.
The institutional brand proposition

From the research, an overall brand proposition
was created that:
Kent offers the best of all worlds socially,
culturally but, above all, academically
the University has a growing international
reputation for its research and teaching.
Our academics share a passion and talent for
inspiring students, reflected in our consistent
achievement of excellent ratings for our teaching,
course quality and student experience
our students and staff have world-class study and
research opportunities through our collaborations
with other leading institutions and businesses
Kents unique position at the gateway to Europe
and our centres in Brussels, Paris, Athens and
Rome underpin our international focus.
Target audience propositions

We also have specific brand propositions/positions
for each of our target audiences: undergraduate
students, postgraduate students, international
students, alumni, business and employers.
Undergraduate
Students join a university respected across the
world, with an exceptional reputation for its quality
of teaching.
All our programmes teach our students the
ability to think for themselves and are relevant
to the real world.
Our undergraduates benefit from access to
our European network, opening up a world
of opportunities personally and professionally.
International
Students join a university respected across the
world, with an exceptional reputation for its quality
of teaching.
With roots in Canterbury and our position at
the gateway to Europe, Kent offers the perfect
balance of British culture and international
diversity.
Our friendly environment and cosmopolitan
student population makes Kent the ideal place
to make friends and connections in the UK and
across the world.
Alumni
Kent offers a lifelong professional and personal
network that reaches across the world.
The positive experience of studying at Kent
means former students have a lasting bond
with the University and there are alumni groups
across the world.
Business
Kent is committed to transferring the intellectual
wealth, skills and knowledge held by the
Universitys academic and research centres
into the work environment.
Our flexible and forward-thinking approach to
collaboration underpins our valuable relationships
with private and public-sector organisations.
Closer ties to business help to stimulate new
areas of research, vital to future enterprise.
Employers
Kent has an enterprising and global outlook
that we instil in our students.
We ensure that all of our graduates have
a broad knowledge and refreshing attitude.
Our approach means that Kent graduates are
able to quickly adapt to a professional working
environment, optimising their intellectual skills
and knowledge.
Postgraduate
Students receive focused individual attention,
leadership and guidance from academics who
are experts in their field.
Our student-to-staff ratio allows for individual
feedback on student work and the opportunity
to be part of the academic team.
We have an open door policy so students can
drop in to discuss their work with tutors when
they need to.
Kent has specially designed, dedicated spaces
for postgraduates, ensuring they have access
to the facilities they need to focus on academic
pursuits.
Our international links allow postgraduates to
access a rich network, providing personal and
professional opportunities on a global scale.
Use of the brand

Our brand helps us to communicate our
distinctiveness and our visual identity is a tool
(our logo, font, style) to establish brand recognition.
To achieve good recognition, we must apply our
identity consistently at every point of contact with
our stakeholders, whether in the prospectus, on
the web, social media, presentations, advertising,
communications or merchandise. The more
consistently and more widely we display our
brand, the greater we build awareness of Kent
and its distinctive features to stakeholders and
prospective students.
The key messages and themes, outlined above,
must run through all our communications, whether
in print or online.
THE UKS EUROPEAN

UNIVERSITY
The UKs European university tagline is a major pillar of our identity
and distinctiveness, and this unique selling point is used throughout
our communications and marketing materials.
Our tagline helps to reinforce our status as a
progressive and international university, and is
based on the following key attributes:
the proximity of our UK campuses to mainland
Europe, which is easily accessible via Eurostar,
the Channel ports and local airports
centres in Brussels, Paris, Athens and Rome
research into all aspects of European society
and culture
collaborative partnerships with prestigious
European institutions
a high proportion of European students and staff
undergraduate and postgraduate programmes
with a European focus
a wealth of European exchange programmes
a tradition of knowledge creation and
dissemination that accords with Canterbury,
our original location, as a City of Knowledge.
The tradition of knowledge and

learning
From its origins, and the establishment of the
Church in Canterbury in 597, the city has long been
a seat of learning and a location for the exchange
and dissemination of knowledge.
Canterbury was the starting point for the Via
Francigena, or the Lombard Way, the major
pilgrimage route to Rome in the Middle Ages. This
route passed through England, France, Switzerland
and Italy via abbeys and monasteries the centres
of learning in medieval times. Through this route,
the information superhighway of its time, knowledge
was exchanged, and ideas and culture were
communicated to the known world.
Canterbury itself was a pilgrimage site and the

destination of the well-known Pilgrims Way, which
linked Canterbury to London via Rochester.
The University prides itself on the leading role
it plays in the creation and dissemination of
knowledge. Since our establishment in Canterbury,
we have extended our centres for learning
throughout the county and Europe to include
Medway, Tonbridge, Belgium, Paris, Rome and
Athens. We also have further partnerships with
over 100 prestigious universities throughout
Europe and many more worldwide.
Where the world meets Europe

As an established research-intensive university,
Kent acts as a gateway to Europe for students from
the UK and across the world. With 149 countries
represented in our student body and 41% of our
teaching and research staff from outside the UK,
Kent celebrates intellectual and cultural diversity
with a commitment to educate its students to be
the global citizens of tomorrow.
Our strong links with top-ranking mainland European
institutions, our exchange partnerships with
prestigious worldwide institutions, our UK locations
close to the European mainland and postgraduate
centres within Europe reinforce Kents position as
a progressive, dynamic and European university.
Our proximity to airports, the Channel ports and the
Eurostar terminals at Ashford and Ebbsfleet make it
quick and easy to travel to Paris, Brussels and Lille.
As a result, we attract a high percentage of students
from the European Union. In addition, our centres
provide bases within continental Europe for
specialist postgraduate study.
Study programmes
Given our strong links with Europe, Kent provides an
impressive range of programmes with a European
focus. Most academic subjects offer opportunities
either to study or to work in Europe, which allows
students to benefit from our long-standing
partnerships with top-ranking European institutions,
many of which are the number one university in their
country. We are a key player in the Erasmus student
exchange programme, with the second highest
percentage of students studying under the scheme
of any multi-faculty UK university. We were also
one of the first universities in the UK to receive
the E-quality label for our European exchange
programmes.
Kent was also the first UK university to introduce
the European Diploma Supplement, a document to
ensure the mutual recognition of European degrees.
We also use the European Credit Transfer and
Accumulation System (ECTS) in all of our degrees.
Some of our programmes offer dual UK and
European qualifications, enabling students to earn
a degree from Kent as well as a degree from one
of our partner universities.
European staff and students

Kent gives both students and staff a truly European
experience. On our campuses in the UK, there are
students from every EU country; around 11% of
our students and 20% of our teaching staff are from
the European mainland. The University community
cultivates global citizenship; students and staff
that are prepared to be engaged and responsible
citizens of a global society, with an understanding
of various cultures, attitudes and approaches.
European partnerships
Kent collaborates with other European universities
in producing innovative research funded by the EU,
including projects within the Framework Programme.
The University plays a leading role in the European
Commissions Erasmus Mundus programme, which
facilitates scholarships and academic co-operation
between Europe and the rest of the world.
In 2010, Kent was granted funding under the
highly competitive Erasmus Mundus Joint Doctoral
scheme. Kent is also the only university in the UK to
be involved in two other Erasmus Mundus projects:
LiSUM, linking ten universities from the EU and ten
from China; and the Lotus Project, which promotes
co-operation between European and Southeast
Asian universities. We are also a member of the
Santander Group, a network of European
universities with the aim of establishing special
academic, cultural and socio-economic ties
between institutions.
TONE OF VOICE
Our tone of voice is the way we

write and speak to our different
audiences; it is what we say and,
more importantly, how we say it.
From brochures to advertisements,
speeches to tweets, a consistent tone
of voice will build, reinforce and
strengthen our distinctive identity.
We communicate with a diverse range of audiences
and each audience may receive different information.
However, to be authentic and credible, we need to
be consistent in our tone of voice. We need to
communicate in a clear, concise and honest way.
Our tone of voice is grounded in the values of our
brand and reflects our position as a leading UK
university, and our unique selling point (USP) as
The UKs European university. It is influenced by
our achievements and future goals, and supported
by the key messages that run through our
communications.
Inspiring
Examples from our prospectuses
Create the feeling that Kent is the place to be, make

the reader picture themselves here and want to be
here. This could be through the terrific experiences
they could have here, the great things we do and
how they can be part of that.
Academic excellence
Passionate
Inspirational teaching
Show enthusiasm, not only for the big things and the
wider University picture, but also for the little details
of everyday life at Kent.
Kent is renowned for its teaching style; our

academics have an outstanding ability to pass
on their passion for study and debate. Our
academic staff are approachable and accessible
and, through direct contact with them, you are
intellectually challenged and encouraged to
broaden your horizons.
Confident
Take pride in the great things we do and celebrate
our successes. This isnt about being boastful but
doing justice to the people and work carried out
here. We need to acknowledge and promote our
achievements.
Key messages
We use key words to guide and define our tone of

voice. These are then used to craft and shape our
key messages (see examples right).
Although we speak to a variety of audiences, the key

messages that we convey within our communications
remain consistent and are a vital part of our brand.
These key messages can be found within the printed
marketing materials and online. These messages are
then expanded and reinforced with evidence-based
information to convey our identity, values and
achievements within our marketing materials.
These key words are:
Our key messages are:
INTELLIGENT
ACADEMIC
EXCELLENCE
Key words
GENUINE
Kent is one of the UKs leading universities. All

of our academic schools produce world-class
research, and Kent is rated as internationally
excellent, leading the way in many fields of study.
Superb student experience

Our campuses provide stunning locations for your
studies and offer first-class academic and social
facilities.
A global outlook
Kent has well-established links and partnerships
across the world and is known as the UKs European
university. Our international reputation means that we
attract a high proportion of students from overseas;
in 2013/14, 27% of our students came from countries
outside the UK.
A successful future
Kent equips you with essential skills to give you
a competitive advantage when it comes to getting
a job.
World-class research
INSPIRATIONAL
TEACHING
Kents excellent research performance positions

us as one of the UKs leading universities. Our
19 academic schools engage in research of
international and world-class standing.
PASSIONATE
SUPERB STUDENT
EXPERIENCE
Strong academic community
CONFIDENT
A GLOBAL OUTLOOK
ENGAGING
INSPIRING
Intelligent
Speak from a viewpoint that respects the reader,
is appropriate for that reader, is not dumbed down,
patronising or lacking in substance. At the same
time, the language is easy to understand, without
the use of complicated terminology or jargon.
Genuine
Ensure that what is being said is sincere, honest and
consistent. Dont make claims that cannot be backed
up by clear evidence.
Engaging
Copy should be active and involve the reader. Thats
why we use you as much as possible rather than
students. Be welcoming and inclusive with your
language.
A SUCCESSFUL
FUTURE
WORLD-LEADING
RESEARCH
STRONG ACADEMIC
COMMUNITY
A thriving intellectual community of students and

staff is fundamental to Kents position as a researchintensive university. Our students benefit from a rich
and stimulating research culture where they are able
to work alongside expert staff.
For full examples of the key messages from the
splash pages in the prospectuses, through to
subject brochures, can be found at
Audience straplines
We have straplines for three of our specific
audiences, all of which were designed to project
our distinctive identity and support our brand and
written to reflect our tone of voice. These straplines
can guide you as you write for your undergraduate
and postgraduate audiences.
Straplines can be an effective way to convey
high-level messages. If you would like to develop
a strapline for a particular use, please contact
the Publishing Office for advice and assistance.
The straplines, which are used in all major
communications, can be found below.
Undergraduate strapline
A PLACE TO
INSPIRE /AN
APPROACH TO
CHALLENGE
Postgraduate strapline
WITH PASSION
AND FOCUS/YOU
CAN ACHIEVE
ANYTHING
50th anniversary strapline
PRIDE IN OUR PAST/

INSPIRING YOUR
FUTURE
Editorial guidance
Tips for writing for the web
The Publishing Office
Digital content is not the same as print content.

People encounter and read it differently they
scan it, so you need to write it differently. Divide
it into smaller chunks with subheadings.
The Publishing Office ensures that published

materials, whether in print or on the web, are
editorially correct; use the right tone of voice for
our target audiences; adhere to house style; contain
the correct key messages for the University and are
on-brand each and every time. We work with you
to ensure that your information, as well as general
information, is presented to potential students in
a clear and consistent way.
We provide advice and expertise in producing
professional publications for new and existing
products across the University. All the work
the Publishing Office does everything from
advice to editorial work, proofing and print
buying/management is free of charge.
To contact the Publishing Office, email
publishingoffice@kent.ac.uk
Writing for publications

We can work with you on your copy and give you
guidelines on how to produce workable text, but
here are some tips to get you thinking.
Read the Kent style guide before starting. See p6
or online at www.kent.ac.uk/brand for details.
Remember who you are talking to. Whats
important to them? What would excite or help
them? How much time do they have to read this?
Bear in mind that you know what you are writing
about, whereas the reader may be discovering
this information for the first time.
Use the present rather than the future tense.
Write You have the opportuity rather than
You will have the opportunity. Similarly, avoid the
passive tense where possible and use you rather
than the student. Say We (or you) analyse rather
than the programme analyses. Be human.
Keep your language as direct, clear (and
confident) as possible. Avoid mentioning the
aim or objective in module or programme
information, using vague words such as
approximately and about, long sentences
with numerous sub-clauses and archaic terms
such as amongst (use among), whilst (use
while), thus, hitherto and nonetheless.
Ensure your copy covers what our readers want
to know and not just what you want to tell them.
Remember you have a team of professionals in the
Publishing Office who can help you; we are used to
reworking and crafting copy as necessary to ensure
it is correct, on-brand and ready for publication in
print or online.
Structure. When structuring your work, think of an

inverted pyramid: the most important information
first, the broader base of detail later.
Language is most powerful when used
economically, and thats doubly true online.
Write in bite-size packages and only include
one idea in each paragraph.
Legibility. Its hard to read off a screen its 25%
slower than print. Help your reader. Dont go crazy
with bolding, italicising and capitals. Never use
underlining to highlight because it will make your
text look hyperlinked and confuse your reader.
Credibility. There are no excuses for poor
spelling and grammar it seriously undermines
the credibility of your message. Sloppy spelling
will not make you look serious or professional. It
could even make your communications appear
fraudulent. Make the dictionary your best friend;
we use the Oxford English Dictionary, which
you can access online through the Library
(www.kent.ac.uk/library/resources/reference).
Avoid ambiguity. Your writing should do what
it says.
Searchability. Write to be found. What words
would people type into Google to find you? Use
those words in your copy, but dont overuse the
same phrase to the detriment of the writing.
Accessibility. Dont exclude visually impaired
or blind readers. Dont let your copy rely heavily
on imagery, and make sure you use image alt
tags and captions as opportunities to fully
describe pictures. Remember to describe
hyperlinks fully.
Personality. Even when writing for digital media,
you can still find ways to infuse even the most
restrained copy with the correct tone of voice
and personality.
HOUSE STYLE
Kent has its own house style, which details how we write and present certain
parts of the language within our communications, for example, we refer to
ourselves as University of Kent or Kent, not Kent University or UoK. It
is important that all our communications, whether in print or online, follow
Kent style to ensure consistency and continuity at all times.
The style guide is included here but this is a
changing document as new things are added or
refined, so it is useful to check the online version as
necessary. Kents editorial style guide can be found
at www.kent.ac.uk/brand
Abbreviations
Do not use full stops in abbreviations and use
spaces between initials: BBC, US, mph, eg,
4am, lbw, No 10, P J ORourke, W H Smith.
Spell out less well-known abbreviations on first
mention, with abbreviation in brackets for later
use; it is not necessary to spell out well-known
ones, such as EU, UN, US, BBC, CIA, FBI.
Use all caps only if the abbreviation is
pronounced as the individual letters; eg the BBC,
ICI, VAT; otherwise spell out as a proper title, eg
Unison, Erasmus.
Do not use contractions such as arent, cant,
couldnt, hasnt, dont, Im, its, theres and whats
if you are writing formally, but you can use them
when quoting speech or writing more informally.
Do not abbreviate professor.
Capitalisation
Grammar quick guide
Put headings in sentence case, that is, do not

capitalise the first word of each noun, eg, Top
ten style guidelines and not Top Ten Style
Guidelines. The exception here is when a
proper noun or named title is in the heading.
Do not use block capitals in text.
See also Titles below.
Colons
Use after abbreviations where they start with a
capital, such as: Tel: Fax: Email:
Commas
Avoid & and use and, with the exception of the

following departments:
Design & Print Centre
Kent Innovation & Enterprise
Classical & Archaeological Studies.
Avoid the Oxford comma, that is, the comma

preceding and at the end of a list.
However, if this causes confusion within a
sentence, leave it in (usually where an item in a
list includes the word and such as fish and
chips or the list occurs in the middle of
sentence).
Use curly apostrophes, although on the web

straight apostrophes are acceptable.
Do include the possessive apostrophes in
degrees, eg a Bachelors degree, a Masters
degree.
Bullet points
When a bullet-point list is part of a sentence, end
the final point with a full stop. For non-grammatical
lists isolated from text, there is no need to use full
stop.
Do not use full stops after initials or abbreviations.
For university, school, faculty, capitalise if referring

to a specific university, school or faculty even if
abbreviated, such as the University when
specifically referring to the University of Kent
(as it is part of a proper title). Note that the UKs
European university uses a lower-case u as this
is a comparison to all UK universities.
Ampersands
Use single apostrophes for quotes, and double

apostrophes for quotes within quotes (except for
pull quotes within the layout of a document).
Full stops
Do not use full stops in degrees.
Include accents on all words where appropriate.
Apostrophes/quotation marks
See also Numbers.
Capitalise all proper nouns, that is, names of

specific people, organisations, places, events, etc.
Do not capitalise common nouns (a general class
of people, organisations, places, events, etc).
For a list, begin with a colon and separate items

with a semi-colon. However, this is not necessary
if the list is given in a series of bullet points.
Accents
named after specific dynasties or people: eg the

Tudors, Elizabethan. But use lower case for more
general terminology, eg medieval, baroque.
Date and time
Use only one space after full stops in text.

For ellipses, use three full stops, no space
Use an only if the h is silent: an hour, an heir, an

honourable woman, an honest man; but a hero, a
hotel, a historian.
Please take note in the distinction between the
following commonly confused words:
- affect is a verb; effect is a noun (the exception
is to effect change)
- dependent is an adjective; dependant is a noun.
- disinterested means objective; uninterested
means lacking in interest
- license is a verb; licence is a noun
- practise is a verb; practice is a noun
- stationary means not moving; stationery means
office/writing material.
Hyphenation
Use where one word qualifies the next: eg
decision-making process, long-lost friend, and
where syllables are connected by identical
vowels, eg co-operation.
Specific examples: south-east Kent, southeasterly direction, word-processing software,
non-linear, Vice-Chancellor.
Exceptions:
Always hyphenate full-time and part-time.
Do not hyphenate any words ending in ly,
eg nicely made cake.
Other exceptions include: first class degree, A
levels, microorganism, healthcare, Southeast
Asia, website, workload, word processor.
Use the 24-hour clock, as in 16.14.

Do not use punctuation between the day, month
or year, dates should appear as Wednesday 1
January 2020.
1000 BC, the first century, the tenth century (but
hyphenate when date is used as an adjective,
such as a tenth-century manuscript), 11th
century, 12th century, 1790s, 1930s, 1990s,
1985-90 (in a range, do not use spaces either
side of a dash).
Capitalise names of widely recognised epochs in
anthropology, archaeology, geology and history:
the Bronze Age, the Dark Ages, the Middle Ages,
the Renaissance, the Victorian era, the
Enlightenment, the Third Reich, the First World
War, Crimean/Boar/Vietnam War; or periods
Language
Use UK English.
Avoid z spelling, use ise not ize.
Use while not whilst, among not amongst.
Language (tone)
Disability
Use positive language about disability, avoiding
outdated terms that stereotype or stigmatise.
Terms to avoid, with acceptable alternatives in
brackets, include:
- victim of, crippled by, suffering from, afflicted
by (person who has, person with)
- wheelchair bound, in a wheelchair (wheelchair
user)
- invalid (disabled person)
- mental handicap, backward, retarded, slow

(person with a learning disability)
- the disabled, the handicapped, the blind, the
deaf (disabled people, blind people, deaf
people)
- deaf and dumb (a person who is deaf and
speech-impaired, or a person who is hearing
and speech-impaired)
- dwarf/midget (a person with restricted growth)
- spastic (a person with cerebral palsy)
- stammerer (a person with a speech impairment).
Diseases
Dont use a disease as a descriptive adjective in
connection with an individual; eg, dont say: He
is a diabetic, but rather, He has diabetes. One
acceptable variation is survivor of, as in She is a
survivor of cancer; it should be applied only to
individuals who are overcoming severely
debilitating or life-threatening diseases.
Gender
The University uses non-discriminatory language
and expects all written and verbal material to be
given in a non-gender specific manner.
Avoid the use of man when referring to a person.
Use he/she instead of he.
Avoid terms which imply gender stereotyping in
work, eg cleaning lady, best man for the job.
Racial terminology
Do not use ethnic to mean black or Asian
people. In a UK sense, they are an ethnic minority
but in a world sense, white people are an ethnic
minority.
The words black and Asian should not be used
as nouns, but adjectives: black people rather than
blacks, an Asian woman rather than an Asian.
Sexuality
Appropriate terminology for the LGBT community
is lesbian, gay, bisexual, transgender.
Locations
Distinct areas use capitals: Black Country, East
Anglia, Lake District, Midlands, Peak District, West
Country; the West, but areas defined by compass
points are lower case: north, south-east, the
south-west.
Developing countries is preferred over Third
World.
Numbers
Use words for one to ten, numerals for 11
upwards, percentages and money. first, second,
third spell out up to ninth, then 10th, 21st,
millionth. Always spell out a number if at the
beginning of a sentence, eg Eleven years ago.
Use %, except when the number is written out in
full: ten per cent.
Money: 40 not 40.00, 10 million.
Telephone numbers: 01227 764000, 020 7749
4400, +44 (0)1227 764000. No hyphens.
Plurals
Word reference list common terms
For plurals, or words ending in s, do not add an

extra s after apostrophe, such as Dickens work;
cats eyes, etc.
Titles (media)
For titles of books, films, television and radio
shows, capitalise first word of nouns and put in
italics; Great Expectations, Brief Encounter, Ten
OClock News.
Do not italicise institutions. The National Student
Survey is not a publication, as opposed to The
Guardian University Guide.
For titles of chapters, articles, individual episodes,
place within apostrophes.
Titles (people)
When referring to a specific person, capitalise
the title, such as Professor Joe M Bloggs.
If not referring to a specific individual, use lower
case, such as a group of professors.
Do not use Mr/Mrs/Miss/Ms in titles.
Post-nominal letters and qualifications can be up
to one lines worth in length.
Titles (places)
The form of titles for the University are as follows:
- University of Kent (note the is not capitalised
as part of the title) or Kent (short form)
- University of Kent, Brussels
- University of Kent, Paris
- University of Kent, Tonbridge.
Do not abbreviate these titles, such as UoK,
UKC or UKM.
We are the UKs European university, that is,
lower case on the university here as this is
comparison to all UK universities. For universities
in general, use lower-case u.
Web addresses
Wherever possible, do not include http:// in web
addresses, start at www. However, there are
certain web addresses that do not use the
www prefix so check if unsure.
Use the minimum required address; remove
the end slash, remove index.htm or index.html
wherever possible, as browsers add these by
default.
When ending a sentence with a web or email
address, do not put a full stop.
Avoid putting the web address in the middle of
a paragraph.
Do not underline web addresses.
Examples:
www.kent.ac.uk
www.kent.ac.uk/arts (not www.kent.ac.uk/arts/).
2.1; 2.2
accommodation
adviser
A level
among (not amongst)
alumnus (male, singular); alumna (female,
singular); alumni (male or mixed group, plural);
alumnae (female, plural)
BA (Hons)
Bachelors degree
Bible; biblical
Canterbury Cathedral
common sense (noun); commonsense (adjective)
communism; Communist Party
convenor
co-operate
coursework
Deputy Pro-Vice-Chancellor
e-commerce
E. coli
email; e-marketing
Erasmus
DLit; DLitt; DPhil; Dr
full-time
handbook; handout
health care (noun); healthcare (adjective);
licence (noun); license (verb)
Masters degree
MA; MArch; MDrama; MEng; MPhys
medieval
microorganisms
online
Park Wood
part-time
per cent
PhD
policyholder; policymaker; policymaking
postgraduate
post-war
practice (noun); practise (verb)
pre-Masters
Professor (named person, never abbreviate);
professor (as a general term)
Pro-Chancellor; Pro-Vice-Chancellor
Revd
Senior Deputy Pro-Vice-Chancellor
Senior Lecturer (specific person); senior lecturer
(general term)
undergraduate
University of Kent (short form: Kent); University
of Kent, Brussels; University of Kent, Paris;
University of Kent, Tonbridge
an upper second; an upper-second class degree
Vice-Chancellor
web page; website
wheelchair
while (not whilst)
worldwide
x-ray
USE OF THE LOGO
Master logo vertical version
Master logo horizonal version
This is the version of the logo that is used most

frequently. It is used on printed items where there
is space to use the tagline (The UKs European
university) separately and for online items such
as adverts.
Use of the horizontal version of the logo is limited

to specific applications, for example: Powerpoint
presentations, horizontal banners, forms and
merchandise. Use of this version of the master logo
must be approved by the Design & Print Centre.
A suitable version of the logo can be downloaded

at www.kent.ac.uk/brand
This area is password protected so you will need to
login with your Kent ID.
The minimum size for this version of the logo is

20mm across.
The logo must not be altered or manipulated in

any way. Do not distort or angle the logo. Do not
change the colour, typeface or proportions of the
logo. Do not replace the tagline with other text.
Exclusion zone
U
U
U
U
U
U
The logo should always be clear and visible. The

logo should never be placed onto a background
that makes it difficult to read.
The logo should never be reproduced smaller than
the specified minimum size (see opposite) or it will
be difficult to read or become lost on the page.
The exclusion zone around this version of the logo is

equal to the height of the capital U from University
Master logo with tagline horizonal

version
U
U
The logo should only be reproduced in Kent blue,

black or reversed white out of a colour or suitable
image (see examples opposite).
The exclusion zone around this version of the logo

is twice the height of the capital U from University.
Exclusion zone

17.5mm across.
Never try to recreate the logo. Always use the

logo provided.
A University logo must appear on all

communications, whether print or
online. For the majority of items,
we use the master version without
the tagline, The UKs European
university. The tagline is then
placed elsewhere on the item.
Master logo with tagline vertical

version
The minimum size for this version of the master logo

is 20mm across.
Exclusion zone
Please note: the lower case u in the tagline, The

UKs European university is the correct usage.

30mm across.
Any alternate tagline must be approved by the

Brand Strategy Group.
Exclusion zone
Master logo with tagline web version

The exclusion zone around this version of the logo
is twice the height of the capital U from University.
U
U
U
U
U
U
The minimum size for this version of the master logo
is 190 pixels across.
Exclusion zone
U
U
U
U
Only those who are formally in partnership

with Kent via an official Memorandum of
Understanding may use the University of Kent
logo, and only after explicit approval by the Brand
Strategy Group (see Third Party and Partnerships
p22).
There must be an exclusion zone around the

logo. This varies depending on which logo is
being used (see opposite). Ensure no text or
images encroach into this space and detract
from the logo.
Logo placement
Logo colourways
Examples of incorrect logo usage
Colour version on white background
Do not place the master logo on an image

which makes it illegible
The preferred position for the master and sub-brand

logo is top right on any given format. The secondary
position is bottom right.
The logo should be horizontally aligned to the righthand margin.
In specified circumstances, only the logo may
be used top left on a layout, for example, on
our website and forms.
www.kent.ac.uk
Black version on white background
Do not replace the tagline with any other information

such as web addresses
White version on Kent Blue/or other approved

background colour
Do not angle, tilt or add affects
Centre
for Music
Technology
White version for use in instances when a colour logo

cannot be used
Never create your own sub-brand
Do not distort or squash the master logo
10
SUB-BRANDS
A sub-brand is where a section of an

organisation uses its name alongside
the main organisations identity. Some
sub-brands already exist within the
University; these include certain
centres, schools and service
departments.
Sub-brand logos must be created by the Design

& Print Centre. Any new sub-brands will be
typographic only, no new graphic devices will
be created.
All requests for new sub-brands must

be directed to the Brand Strategy Group,
email kentbrand@kent.ac.uk
Never create a sub-brand without prior
approval of the Brand Strategy Group.
Non-academic support departments are not

allowed a sub-brand and should use the main
University logo.
Any new sub-brand must use the main logo

with the title set in full to the right of the logo
(see below).
Sub-brands must be used with the same

principles as the main University logo
(see pp8-9).
Examples of sub-brands
Centre for
English and
World Languages
Like the master logo, sub-brands should only be

in one colour (corporate blue or black) and used
on approved backgrounds (see p9).
Always use the sub-brand artwork provided to
you and do not alter or manipulate it in any way.
Do not distort or angle the sub-brand. Do not
change the colour, typeface or proportions of
the sub-brand.
11
TYPEFACES
The approved University type families

are Century Schoolbook and Arial MT.
These should be used for ALL
communications, including letters and
emails. If Century Schoolbook or Arial
MT are not available (for example in
Microsoft Office applications) then
substitute Century Schoolbook with
Century or Times and Arial MT with
Arial.
Century Schoolbook is used for main headings
(these must be set in capitals for a bold and
confident feel), standfirsts, introductory copy
and quotations.
Arial MT Bold is used for subheadings. Arial MT
Bold may also be used for headings and subheadings within tables, charts and diagrams,
though sparingly.
Arial MT Light is used for body copy, text within
tables, charts and diagrams.
Only use the approved fonts. You should set
these as the default fonts on your system.
All headings and body copy should be ranged
left, not fully justified. Do not centre headings or
sentences. Do not vary the size of the text too
much.
Century Schoolbook
ABCDEFGHIJKLM abcdefghijklm 1234567890

Century Schoolbook Bold

Arial MT Light

Arial MT

Arial MT Medium

Arial MT Bold

Example of the typography in use
Admissions enquiries T: +44 (0)1227 827272 E: information@kent.ac.uk
178
www.kent.ac.uk/politics
179
Do not underline headings or subheadings.

Canterbury
and Brussels
POLITICS AND
INTERNATIONAL
RELATIONS
The School of Politics and International Relations is one of the most dynamic
places to study Politics and International Relations. We combine high-quality
teaching with cutting-edge research in a supportive environment that
welcomes students from all over the world. All lectures and seminars on
postgraduate modules are informed by the latest research and scholarship,
and are delivered by full-time academic staff who have internationally
recognised expertise in their field. The School has grown significantly in the
last few years and now has over 30 academic staff based at two campuses in
Canterbury and Brussels. It is cosmopolitan, with staff originating from
eight different countries, and well over half of all postgraduate students
come from outside the UK.
We pride ourselves on our global outlook, which is reflected in the wide range of
international partnerships . We are the only politics and international relations school in
the country with a centre in Brussels, which allows students on some of our programmes
to follow part, or their entire, programme in Brussels. Agreements with partner
institutions in France, Germany Poland and Russia enable us to offer Double Award
versions of the MAs in European Governance, International Relations and Peace and
Conflict Studies, leading to the award of two Masters degrees.
Academically, Kent and

the School of Politics and
International Relations
has a good reputation and
provides top-tier teaching by
approachable lecturers who
contribute leading research
to their fields. This means you
have access to great support
and teaching in a relaxed,
professional and supportive
environment.
Pete Lewthwaite
MA International Security and Politics of Terror
Programmes
Research
Taught
Canterbury
s International Conflict Analysis MA, MPhil, PhD

s International Relations MA, MPhil, PhD
s Politics and Government MA, MPhil, PhD
s Comparative Federalism PDip, MA

s European Governance PDip, MA
s European Governance MA (International
Double Award)
s International Conflict Analysis PDip, MA
s International Relations PDip, MA
s International Relations MA (International
Double Award)
s International Relations and European Studies
PDip, MA
s International Relations with International Law
PDip, MA
s International Security and the Politics of Terror
PDip, MA
s Peace and Conflict Studies MA (International
Double Award)
s Political Theory and Practices of Resistance
PDip, MA (subject to approval)
s Politics PDip, MA
s Security and Terrorism PDip, MA (taught jointly
with the School of Social Policy, Sociology and
Social Research)
Brussels
s
s
s
s
s
s
European Public Policy MA

International Conflict and Security MA
International Development MA
International Political Economy MA
International Relations MA
Political Strategy and Communication MA
Postgraduate resources
Students have access to an excellent library
and extensive computing facilities. You also have
access to online resources; inter-library loans;
video library; online book renewals and
reservations; laptop and netbook loan facilities;
more than 1,300 study spaces/seats; more than
27,500 books and 10,500 bound periodicals
catalogued under politics and international
relations and related class marks plus c11,700
items in the European Documentation Centre;
50,000 online journals also available off-campus.
The Schools resources include a European
Documentation Centre, with all official publications
of the EU institutions, and a specialised collection
on international conflict and federal studies as well
as the Universitys collection of political cartoons.
Vibrant research culture

The size and strength of our academic body
generates a vibrant research culture and has
led us to achieve international excellence in many
areas of the discipline. The strength of the Schools
research culture is reflected in the numerous books
and articles published, and in the existence of
three core research groups: Conflict, Security and
Human Rights; Comparative Politics; and Political
and Social Theory. The School is also home to two
research centres: Conflict Analysis Research
Centre and the Centre for Federal Studies.
Flexible and innovative programmes
Funding
European Governance PDip, MA
All our postgraduate programmes are designed

to be flexible. At least a third of the modules on
taught programmes allow you to tailor your own
pathway. Some programmes are also offered as
postgraduate diplomas a nine-month,
coursework-only format without a dissertation
which addresses the specific needs of students
looking for lifelong learning and re-training
opportunities. Many MA programmes are available
as two-year options. The MAs in International
Relations and International Conflict Analysis can be
taken as two-year degrees, split between Brussels
and Canterbury. We have the expertise to provide
research supervision in a very wide range of topics
across the discipline for MA, MPhil and PhD
degrees.
Every school at Kent offers one or two University

postgraduate research scholarships, each
available for three years, providing fees at the
home/EU rate and a stipend up to 13,590 per
annum (2011/12 rate).
Location: Canterbury.
Attendance: One year full-time, two years part-time
(90 ECTS credits) or two years full-time (120 ECTS
credits).
Start: September.
Entry requirements: A first or upper-second class
honours degree in a relevant subject or equivalent.
Excellent career prospects

A taught Masters degree is now often a
requirement in a wide range of challenging and
rewarding positions. Students studying in Brussels
can benefit from our provision of internship
opportunities and partnerships with public
and private organisations active in political and
international affairs helps to smooth the transition
from postgraduate studies to a career and Kent
postgraduates have gone on to professions such
as diplomacy, the civil service, European and
international organisations, NGOs, the media
and in the commercial sector. Many of them now
occupy top positions with employers in the public
and the private sectors. Through the Graduate
School, Canterbury students have access to a wide
range of lectures and workshops which provide
training, personal development planning and
career development skills. The Graduate School
also runs the Global Skills Award programme.
Dynamic publishing culture

Recent books include: The EU and Sustainable
Development (co-ed, Albena Azmanova); State
Terrorism and Neoliberalism: The North in the
South (Ruth Blakeley); Multinational Federations
(co-ed, Michael Burgess); Comparative Federalism:
Theory and Practice (Michael Burgess); Between
Two Unions: Europeanisation and Scottish
Devolution (Paolo Dardanelli); Bare Branches:
The Security Implications of Asias Surplus Male
Population (co-author Andrea den Boer); Scientific
Realism and International Relations (co-ed,
Jonathan Joseph); State Sovereignty: The Concept,
the Phenomenon and the Ramifications (Ersun N
Kurtulus); Contemporary Conflict Resolution (Hugh
Miall); Ireland and the European Union (Jane
OMahony); The Idea of Pure Critique (Iain
MacKenzie); The Crisis of Russian Democracy:
The Dual State, Factionalism and the Medvedev
Succession (Richard Sakwa); Has Devolution
Worked?
Many schools offer scholarships in the form of

Graduate Teaching Assistantships (GTAs) whereby
postgraduate research students receive financial
support in return for teaching. The value of awards
may vary, but often cover tuition fees at the
home/EU rate and a substantial maintenance grant.
All postgraduate research students are eligible to
apply for GTAs. See www.kent.ac.uk/scholarships/
postgraduate/GTA.html
Each year, the School offers research students a
number of teaching bursaries requiring up to six
hours a week of undergraduate teaching during
term.
Students on the MA in Comparative Federalism
or researching federalism are eligible to apply
for a scholarship from the James Madison Trust.
For further details of postgraduate funding,
see p239.
Taught programmes
Comparative Federalism PDip, MA
Location: Canterbury.
Attendance: One year full-time, two years part-time
(90 ECTS credits) or two years full-time (120 ECTS
credits).
Start: September.
The programme provides the basis for advanced
studies in comparative federalism by focusing on
the United States, Canada, Nigeria, Germany,
Switzerland and the European Union. It outlines
the crucial historical and philosophical background
to the constitutional, political and socio-economic
bases of comparative federal political systems.
We encourage you to think comparatively and to
extend federal principles to include areas of the
world such as Iraq, Indonesia, Cyprus, Sudan
and Sri Lanka where they could promote conflict
prevention as well as conflict management.
Course content
s Comparative Federal Political Systems
s Federalism and Federal Political Systems
s Philosophy and Methodology of Politics and
s Three other modules chosen from within the
School
s Dissertation
The European Governance programme provides

an advanced understanding of the European
Union for students who are considering a career
in European affairs. It focuses on the constitutional
design, the process of decision-making, public
policy and the role of the EU in world politics. It
blends academic analysis with applying concepts
and theories to the challenges facing the enlarged
European Union in the 21st century.
Course content
s Decision-Making in the European Union
s European Public Policy
s Philosophy and Methodology of Politics and
s Three other modules taught within the School
s Dissertation
The programme is also offered in a two-year,
120 ECTS credit format, comprising nine taught
modules followed by a dissertation.
Assessment
Assessment is by coursework plus the dissertation.
European Governance MA (International

Double Award)
Location: Canterbury and either Grenoble or
Krakow.
Attendance: Two years full-time (120 ECTS credits).
Start: September.
Advanced knowledge of French at level DALF C2
for the pathway with the second year in Grenoble.
This version of the European Governance
programme offers the opportunity to study at two
institutions in two different countries and obtain two
Masters degrees. You spend the first year at Kent
and the second year at one of our partner
institutions in Grenoble or Krakow. Successful
completion of the programme leads to the award
of the MA in European Governance (IDA) and
either the Master Gouvernance Europenne de
lInstitut dEtudes Politiques de Grenoble or the
Master in European Studies of the Jagiellonian
University of Krakow.
Courses in Grenoble are taught in French while
courses in Krakow are taught in English,
12
COLOURS
The University has both a primary

colour (Kent Blue) and sets of colours
for specific communications, both
online and offline. The University
Design & Print Centre ensures that
the appropriate colour palette is used
in communications and that it is
reproduced correctly.
Colour sets
Additional colour sets
There are specific colour sets used for corporate

(including alumni and business), undergraduate,
postgraduate and part-time student communications.
By using these specific sets, there is a consistency
to the Universitys materials.
These are used for items that do not fall into one
of the above categories. The brand lite materials,
which are for current students, use these colour
sets (see p21).
Please note, colour sets must not be mixed.
C100 M55 Y0 K55 PMS 540
#05345C
All of our communications are designed using

plenty of white space. This makes sure that text and
information are clear and easy to read, and is also a
distinctive element of our look and feel.
The various technical specifications for the colour

sets can be found below.
C67 M0 Y12 K2
Hex #2ABED9
For further information on the use of our colour sets,

please contact the Design & Print Centre via email:
design_studio@kent.ac.uk
PMS 631
Primary generic corporate

C100 M55 Y0 K55 PMS 540
Hex #05345C
C0 M100 Y61 K43 PMS 202
Hex #671115
C0 M26 Y100 K26 PMS 125
Hex #937227
C0 M75 Y75 K0
Hex #DE5433
PMS 7417
Primary colour
The primary colour (Kent Blue) is Pantone 294. The
various technical specifications for this colour can
be found below.
Undergraduate
C100 M55 Y0 K55 PMS 540
Kent Blue
C100 M58 Y0 K21
Pantone 294
R0 G56 B130
Hex #003882
RAL ref 260 30 35
C42 M27 Y7 K0
PMS 535
C79 M0 Y100 K75 PMS 350
Hex #133520
C0 M26 Y100 K26 PMS 125
Hex #937227
C60 M100 Y45 K30 PMS 511
Hex #5E2750
C24 M40 Y18 K12 PMS 511

(40%)
Hex #c0a6b9
C16 M0 Y31 K82
PMS 447
Hex #3F3F38
C0 M26 Y100 K26 PMS 125
Hex #937227
C79 M0 Y100 K75 PMS 350
Hex #133520
C23 M0 Y100 K17 PMS 583
Hex #AFBD20
C60 M100 Y45 K30 PMS 511
Hex #5E2750
C0 M26 Y100 K26 PMS 125
Hex #937227
C16 M0 Y31 K82
Hex #3F3F38
Hex #05345C
Hex #9ca1bd
Postgraduate
C0 M100 Y61 K43 PMS 202
Hex #671115
C0 M26 Y100 K26 PMS 125
Hex #937227
Part-time
C79 M0 Y100 K75 PMS 350
C10 M0 Y49 K28
PMS 5777
Hex #133520
Hex #345235
PMS 447
C17 M0 Y9 K36
PMS 5497
C0 M5 Y10 K29
PMS Warm Gray 5
Hex #91a19c
Hex #F5F5F5
FORWARD
SLASH
A comprehensive programme of sports courses,
workshops and intramural competitions run
throughout the year. There are also fitness
assessments and nearly 40 aerobic/dance classes
every week to enjoy.
The forward slash is a graphic device

that is used as a separator in specific
text areas in our communications and
to highlight key information.
Up to 2,000 hockey scholarship in partnership

with Old Bordenian Hockey Club.
Up to 2,250 David James boxing scholarship in
partnership with John Horton.
See p289 or our website for further details of eligibility
and how to apply.
For more information visit our website:

www.kent.ac.uk/sports
Further information
It is used:
in our pullout/fact boxes within publications (fig 1)
in straplines on brochures, posters and adverts
(fig 2)
to highlight key information on posters and
adverts (fig 3)
in the splash pages within publications (fig 4).
Kent Sport, Sports Centre, University of Kent,

Canterbury, Kent CT2 7NL
T: +44 (0)1227 827430/823623
E: sportsenquiries@kent.ac.uk
www.kent.ac.uk/sports
DID YOU KNOW?

There are sports scholarships of up to
5,000 a year available to talented
sportsmen and sportswomen from all
sports.
Fig 1
A PLACE TO
INSPIRE AN
APPROACH TO
CHALLENGE
Fig 2
Fig 3
Architecture and Cities*

Comparative Literature
Creative Writing
Eighteenth Century Studies*
English and American Literature
Film
French and Comparative Literature
History
All applicants are

eligible to apply
for funding from
the Kent at Paris
Scholarship Fund
A GLOBAL
OUTLOOK
Kent has an excellent international reputation and
our academic schools are engaged in collaborative
research with universities from around the world.
Many of Kents programmes have a strong international focus and Kents global outlook is
strengthened by our long-standing links with continental Europe. Known as the UKs European
university, we have centres in Brussels and Paris (see p24).
Fig 4
The global range of the Universitys activities helps to attract students from overseas. Last year,
over half of our postgraduate students came from countries outside the UK. This contributes to the
cosmopolitan atmosphere at Kent and provides the ideal environment for analysis of global issues.
In addition, Kent has exchange links with universities overseas, providing many of our taught and
research students with the chance to study abroad
13
14
IMAGES/PHOTOGRAPHY
Our use of imagery is distinct to our

brand and reflects our key messages.
There are three styles and, wherever
they are used, the images should
reinforce the words on the page and
vice versa. This ensures we convey the
right messages and have consistency
in our communications.
Reportage of real Kent people
Our three distinct styles of imagery are:

reportage of Kent people
real-world reportage
University life and environment.
A selection of suitable images is available for
download. We have a large repository of images
in our library that are available to view. Please
see www.kent.ac.uk/brand
Some of the real-world reportage images
are purchased under licence and cannot be
accessed from our library. If you wish to use any
of these, please email kentbrand@kent.ac.uk
We also regularly update our supply of
images through photoshoots with approved
photographers onsite, as well as purchasing
appropriate stock images throughout the year.
Images should be used confidently, use one
larger image to provide impact, dont use multiple
small images.
Our imagery is shot in natural light and in a
realistic and spontaneous style. We avoid face-tocamera portraits, staged or unnatural situations
or people looking very smiley, especially in
academic scenarios.
When working with any of our images, you must
not manipulate or distort them in any way. This
includes changing the shape of image from the
standard square or rectangle, overlaying text onto
images, creating cut-out, collaged or blended
imagery, using keylines around images or
rounding the corners of picture boxes. See
examples right.
Ensure the imagery you use is sensitive to other
cultures and social norms.
Never use clipart or wordart.
We do not use illustrations/drawings, except
where depicting works of art.
If you require a specific photoshoot of an event or
situations please contact kentbrand@kent.ac.uk to
arrange for an approved photographer.
If you have suggestions or requirements for imagery,

please contact us on kentbrand@kent.ac.uk
For advice on the selection of images
appropriate for your needs, please contact
Real-world reportage
University life and environment
Examples of incorrect use of imagery
Do not create cut-out imagery
Do not collage, montage or blend imagery
TEMPLEMAN
LIBRARY
Do not overlay text onto images
Do not use keylines around images or rounded

corners on picture boxes
15
16
STUDENT RECRUITMENT
AND MARKETING
Enrolment Management Services
produces a range of recruitment
and marketing materials for
undergraduate, postgraduate
and international students.
Page template for all publications

Publication title / www / page number
Section heading and white space zone
Among other publications, these include the

undergraduate and postgraduate prospectuses;
part-time study brochure; International Student
Guide; Guide for Parents of International Students;
all undergraduate subject brochures, postgraduate
brochures for schools; a range of topic-specific
leaflets, such as scholarships, funding,
accommodation, go abroad, foundation
programmes; undergraduate and postgraduate
offer packs; Getting Started at Kent; Fast Facts
booklet; campus maps; postcards; programme
flyers; standard letters; and a range of online
and e-communications.
The following pages show examples of the brand in
use. All of our materials are designed using plenty
of white space. This makes sure that the text is clear
and easy to read, and is also a distinctive element of
our look and feel.
Flexible space for copy and images

(use one or two larger images only
for more impact, dont use multiple
small images).
Continued overleaf (if appropriate)
Prospectus cover
The Recruitment and Marketing team can provide

guidance and practical assistance in planning
and implementing your marketing campaigns.
This includes advice on:
- how to plan your campaign
- how to make the most of social media
- writing effective marketing copy
- booking media space to ensure you benefit from
the Universitys buying power and receive the
best value for money.
All recruitment and marketing mateials must
be produced in conjunction with the Publishing
Office and the Design & Print Centre. The
Publishing Office can provide advice and
expertise in producing materials from initial
concepts through to print production, ensuring
materials are of the quality the University expects
and are produced cost effectively.
Splash page
A PLACE TO
INSPIRE YOU AN
APPROACH TO
CHALLENGE YOU
2012
Undergraduate
Prospectus
Prospectus subject page
Prospectus back page
100
Canterbury
Kents editorial style guide can be found on p6

and online at www.kent.ac.uk/brand
www.kent.ac.uk/sac
101
ENVIRONMENTAL
STUDIES
OPEN DAYS
General Open Days
The Durrell Institute of Conservation and Ecology (DICE) in the School of

Anthropology and Conservation at Kent is a leading international research
and training centre dedicated to the conservation of biodiversity and
ecosystems around the world. DICE was founded in 1989 with a clear mission:
to break down the barriers between the natural and social sciences in order to
inform progressive approaches to conservation. Thats why we are in a School
that also includes anthropology. One component of DICEs work is to train a
new, interdisciplinary generation of conservationists who think innovatively
about the challenges that lie ahead. As undergraduates, you are part of a
dynamic and growing community of conservationists whose work spans
all major regions of the world.
Contact kentbrand@kent.ac.uk for information

on producing promotional materials.
The BA in Environmental Studies focuses on the environment primarily from the point
of view of the social sciences and the humanities. At Kent, we recognise the need for
adaptability in order to meet both immediate and future environmental challenges, so we
encourage you to engage with a rich variety of environmental understandings from a wide
range of subjects, including: anthropology, politics, economics, philosophy, law, history,
literature and the creative arts, and to make connections across the University
curriculum. You also develop relevant practical skills in areas such as biodiversity
monitoring, practical habitat maintenance, and guiding and interpretation, and can
choose to do an independent research project on a subject largely of your choice.
Teaching and assessment
Careers
Teaching is through a combination of lectures and

seminars. There is also an opportunity to conduct
a special research project in your final year. This
gives you the opportunity to use a range of
research methods in a variety of contexts to
explore key environmental issues and participate
in the advancement of knowledge. The type of
approach may differ depending on the students
preferred discipline. For most, it will mean using
advanced methods to explore literature and other
documents and in some cases there may also be
opportunities for field research deploying the skills
taught during the course.
The conservation and environmental sector is

an expanding area for employment opportunities.
Our graduates go into many kinds of work, ranging
from technical posts involving ecological surveying,
habitat management and species conservation to
work with local people through environmental
education and community extension to higher-level
jobs in planning and policy. Potential employers
include local, regional and national UK government
departments, voluntary organisations and the
private sector, as well as international conservation
and environmental organisations. Many also go on
to postgraduate studies.
Most modules are assessed by a combination

of coursework and unseen exam. Some modules
are assessed only by coursework, which takes a
variety of forms, including essays, short answer
tests, presentations, advocacy, individual and team
projects and research reports.
For more information on the services Kent provides

to improve your employment prospects, go to p205
or visit www.kent.ac.uk/employability
Location
Canterbury.
Canterbury
Sat 7 July
Wed 12 September
Sat 6 October
Medway
Sat 23 June
Sat 13 October
Award
BA (Hons).
Programme type
Full-time.
For further dates and information visit:

www.kent.ac.uk/opendays
Typical offer levels

ABB at A level, IB Diploma 33 points overall
OR 16 points at Higher, inc HL English
A1/A2/B at 4/5/5 or SL English A1/A2/B
at 5/6/6.
Required subjects
GCSE English Language and Mathematics
grade C.
In exceptional circumstances, we may
consider promising candidates who do not
have the formal entrance requirements but
who have obtained several years of relevant
experience or other qualifications in the
subject area.
Further information
The Environmental Studies

degree is an excellent
opportunity for students to take
advantage of the exceptionally
wide range of expertise in
environmental social science
concentrated at Kent. Students
will complete the degree with a
comprehensive perspective on
perhaps the most crucial issues
faced by our planet today.
Professor Stuart Harrop
Director of DICE
Not sure? How about...

Anthropology p39
Biological Anthropology p51
Social Anthropology p169
Wildlife Conservation p75
Kent International Foundation

Programme (IFP)
Passing the Kent IFP with an overall average
of 60%, including passing all components, and
achieving 60% in the academic skills module and
40% in mathematics and quantitative methods
module, guarantees you entry onto the first year
of this degree programme.
Degree programme
Single honours
Environmental Studies (L9D4) 3 years
Stage 1
Core modules
Biodiversity
Environmental Issues: Social Science
Approaches
The Green Planet
Skills for Anthropology and Conservation
Options
Options include the following:
Animals, People and Plants
Disasters
Economics
Foundations of Human Culture
Introduction to Social Anthropology
Introduction to Management
Managers and Organisations
Sociology of Everyday Life.
Order a subject leaflet or download a pdf from

www.kent.ac.uk/studying/leaflets
Admissions enquiries
T: +44 (0)1227 827272
E: information@kent.ac.uk
Offer levels and entry requirements are subject
to change. For the latest course information,
see www.kent.ac.uk/ug
Stage 2/3
Core modules
Conservation Social Science: Methods and
Research Design
Environmental Policy and Practice
Environmental Politics
Human Ecology
Special Research Project (Stage 3 only)
Options
There is a range of modules available including:
Environmental Law
International Environmental Politics
(Stage 3 only)
The Shaping of International Biodiversity
Regulation.
DID YOU KNOW?

Over 75% of DICE graduates are in
paid employment or postgraduate study
within six months of completing their
degree. Nearly 60% of DICE graduates
stay in the environmental sector.
University of Kent, The Registry, Canterbury, Kent CT2 7NZ

T: +44 (0)1227 764000 E: information@kent.ac.uk
Subject booklet covers

Information leaflet and report covers
DL leaflet covers
17
Posters
ADVANCED
INTERNATIONAL
STUDIES IN
THE CAPITAL
OF EUROPE
GRADUATE
STUDY AT
KENT 2013
Taught by academics,
practitioners and
policy makers
Information for students
WAR STUDIES
SUMMER 2014
SHORT
COURSES
Canterbury
Tonbridge
Undergraduate
study
Conflict and Security

European Public Policy
International, Public and Economic Law
Migration Studies
Political Economy
International Development
Political Strategy and Communication
12-month
programmes*,
funding and
internship
opportunities
www.kent.ac.uk/brussels
* Intakes in January and September
110443
CANTERBURY
CAMPUS GUIDE
SCHOOL OF SPORT
AND EXERCISE
SCIENCES AT KENT
How to reach the University

and finding your way around
BUSINESS AND
MANAGEMENT
MA
AMERICAN
STUDIES
Medway
History, Literature, and

Culture in the Americas
Undergraduate
study
Postgraduate
study
Excellence Inspiring Success

We provide excellent teaching, a strong research culture,
and state-of-the-art facilities. 96% of our students are satisfied
with the quality of their sports course and we are ranked 3rd
in the UK for overall student satisfaction
Courses available:
Sport & Exercise Science
Sports Therapy
Sport & Exercise Management
Sport for Exercise & Health
ACCOMMODATION
AT KENT 2014
ACADEMIC PEER
MENTORING
(APM)
For more information

T: 01634 888 858
E: sportsciences@kent.ac.uk
www.kent.ac.uk/sports-studies
A guide for Kent students
students supporting students
THE CENTRE FOR

CHILD PROTECTION
Mabel Samba Mentor
Canterbury
Graduate
study
CONTINUED OVERLEAF
18
STUDENT RECRUITMENT
AND MARKETING (CONT)
Postcards
Pull-up banners
COME TO KENT
BE INSPIRED AND
CHALLENGED
Online advertising
All online advertising must be produced in
conjunction with the Recruitment and Marketing
Unit and the Design & Print Centre. Contact
kentbrand@kent.ac.uk
Come along to our Open Day on

25 June to find out about our
sports courses:
Degrees in Sports Therapy, Sport

Science and Sport and Exercise
Management
Excellent purpose-built facilities
Specialist state-of-the-art equipment
Inspirational teaching and expert
lecturers
Hands on experience at top sporting
events
www.kent.ac.uk/sport-studies
In addition to the extensive range of printed

materials, an increasing amount of advertising is
published online using third party websites. Digital
adverts can take several forms and are commonly
referred to as banners (short and wide), skyscrapers
(tall and thin) and MPUs (square); they can also be
static or animated.
STUNNING
CAMPUS
LOCATIONS /
A SUPERB
STUDENT
EXPERIENCE
MA COMPARATIVE
POLITICS
There are often very specific technical specifications

that need to be met. The Recruitment and Marketing
Unit can advise on the best use of copy, images,
logos and call to action as these need to be
considered alongside the intended destination URL.
Those who only

know one country
know no country
S M Lipset
www.kent.ac.uk
Web advertisements
Advertisements
POLITICS
A
EXCITING
FLEXIBLE
TO
DYNAMIC
FIND OUT
AND
INTERNATIONAL
AND
AND
MORE
INTERNATIONAL
INNOVATIVE
VIBRANT
VISIT
RESEARCH CULTURE
PARTNERSHIPS
POSTGRADUATE
RELATIONS
AT KENT
PROGRAMMES
A PLACE TO
INSPIRE YOU/
AN APPROACH TO
CHALLENGE YOU
The School of History at the University

of Kent combines research excellence with
inspirational teaching to offer a superb
student experience.
LOOKING FOR
CRIMINAL
JUSTICE
DEGREES?
Ranked 2nd in the UK for research excellence (RAE 2008)

Offering flexible, research-led teaching on our undergraduate
and postgraduate programmes, covering medieval, early modern,
modern British and European, American, imperial and colonial,
military, scientific and medical history
Scored 95% for student satisfaction in the most recent National
Student Survey
Based in the historic cathedral city of Canterbury, across 300
acres of parkland
Outstanding employability support 91% of History graduates go
on to employment or further study after six months (NSS 2012)
To find out more go to
www.kent.ac.uk/history,
or come along to an Open Day
EXCELLENT
COURSES AT A
LEADING
UNIVERSITY
PLACES STILL
AVAILABLE
BUT BE QUICK!
POSTGRADUATE
STUDY AT KENT
www.kent.ac.uk/opendays
01227 827272
If you have passion and focus /

you can accomplish anything
GRADUATE STUDY AT KENT

If youve enjoyed your time at Kent have you thought
about the advantages of returning as a postgraduate?
We can offer:
Generous fee discounts for Kent graduates you could pay as little
as 2,924 for a research degree and 3,950 for a taught programme
8.5m postgraduate scholarship fund
A choice of 6 superb European locations
World-leading research - Kent ranked 24th in the UK
Advice on scholarships and other available funding
AWARD-WINNING
300
UNDERGRADUATE
ACRE PARKLAND
LAW
CAMPUS
AND CLINIC
POSTGRADUATE
STUDY
IN THE UK,
INTERNATIONAL
LAW DEGREES
PRACTISE
THE BAHAMAS
STUDENTIN
POPULATION
Canterbury,
Medway,
Brussels, Paris,
Athens and
Rome
Find out what we offer and how to fund your study:

Talk to your tutor
Come to the Open Day on Saturday 2 February
Visit the website
www.kent.ac.uk/pg
MA SOUND
AND IMAGE
Applications are now welcomed
Recruiting for 2013 entry
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The University of Kent has a reputation for delivering innovative practiceled study within a rigorous, research-driven learning environment.
The MA Sound and Image focuses upon the creation and critical analysis
of audio-visual works with particular emphasis upon major artistic
developments during the past few decades.
The programme provides opportunities to experiment with a range of
audio-visual hardware, to deploy innovative techniques in sophisticated
software environments, and to explore the critical insights of key artists.
This is an excellent opportunity to specialize in a rapidly expanding field.
If youd like an informal discussion about the
MA Sound and Image please contact us:
T: 01634 888821 or you can visit
www.kent.ac.uk/courses/
postgrad/subjects/fine-art/
19
STAFF RECRUITMENT
All staff recruitment materials must

comply with the Kent brand, whether
online or in print. This applies to all
materials, ranging from the candidate
pack to job description and
advertisement.
THE UKS EUROPEAN UNIVERSITY
THE UKS
EUROPEAN
UNIVERSITY
The University of Kent is one of the UKs most dynamic universities demonstrated by our strong
European and international presence, our excellent RAE results which confirmed Kents position
as one of the UKs most research intensive universities, and the quality of our teaching and
student experience; Kent was ranked 22nd in the Guardian and 3rd in the 2012 NSS for overall
student satisfaction.
School of Music and Fine Art
Head of School of Music and Fine Art
All standard information at institutional level must be

agreed and regularly updated in consultation with
Corporate Communications. Key messages must
be reflected in all copy.
Recruitment materials relating to executivelevel posts must be discussed with Corporate
Communications at the start of the recruitment
process.
Recruitment agencies
Any agency appointed to recruit staff on behalf of
the University must be given a copy of the brand
guidelines and liaise with the Design & Print Centre
to ensure compliance. It is the responsibility of HR
to ensure this happens.
Ref: HUM0347
From 59,156 plus an annual Head of School allowance of 7,985

Applications are invited for the post of Head of the new School of Music and Fine Art, based at
the Medway campus of the University of Kent.
Appointment of Dean of the Faculty of Humanities

The University of Kent is seeking an
exceptional individual for the appointment
of Dean of the Faculty of Humanities.
The University has invested significantly in the Faculty
and has recently welcomed 10 new professors and 30
new lecturers to the six academic Schools that comprise
the Faculty. The Faculty performs very well in the National
Student Survey, is proud of the academic experience
its students receive and remains strongly committed to
growing its postgraduate provision, especially in our
European centres in Paris, Athens and Rome.
The Facultys submission to the 2014 Research
Excellence Framework is substantially larger than that
made to the RAE 2008. This increase reflects the
Facultys expansion and its focus on research excellence.
For further information about the Faculty of

Humanities and its Schools and Centres
please visit: www.kent.ac.uk/humanities
We are seeking an inspiring academic with
a significant research profile and excellent
leadership skills to shape the future of the
Faculty through an exciting period of growth.
The deadlines for

applications are
midday on 3rd
January 2014
This is an exciting opportunity to make an outstanding contribution to the leadership of a new

and expanding School. The successful candidate will develop an inspiring vision for the School
and provide strategic, academic and operational leadership.
The successful candidate will also be appointed to an on-going academic position within either
the Department of Fine Art or the Department of Music & Audio Arts at a level commensurate
with their experience and qualifications (Professor, Reader or Senior Lecturer).
Informal enquiries should be directed to Professor Karl Leydecker, Dean of Humanities,
K.Leydecker@kent.ac.uk, 01227 823312.
Full details of the skills and experience we are

looking for are included in the job description
available from Perrett Laver.
For further details and to apply for this post please visit www.kent.ac.uk/jobs
The closing date for completed applications: 16th April 2013.
Further information about this exciting

opportunity, including details of how to
apply, can be downloaded at
www.perrettlaver.com/candidates,
quoting reference 1239/GRA.
We actively promote equal opportunity in education and

employment and welcome applicants from all sections
of the community.
THE UKS
EUROPEAN
UNIVERSITY
The University of Kent is one of the UKs most dynamic universities with
a strong European and international presence. The Estates Department
employs over 200 staff with an annual revenue budget of 20.7m and
is responsible for the operation and maintenance of some 64 nonresidential buildings and the maintenance of 4,800 student study
bedrooms across its two main campuses at Canterbury and Medway.
The University of Kent is one of the UKs most dynamic universities demonstrated by our strong European and international presence,
our excellent RAE results which confirmed Kents position as one of the UKs most research intensive universities, and the quality of our
teaching and student experience; Kent was ranked 20th in the 2014 Guardian University Guide and achieved a 90% satisfaction rate in the
2013 NSS for overall student satisfaction.
Design & Print Centre Manager
Director of Human Resources & Organisational Development
UCEA Grade 7: 31,331 36,298 per annum

Full-time and Open-ended
Ref: REG0665
Salary: Attractive salary based on Management & Professorial scale

Full time & on-going
OTR0705
Applications are now invited for the post of Design & Print Centre
Manager, on the Canterbury campus, University of Kent.
In the 2014/15 academic year Kent will be celebrating its 50th anniversary.
Can you help shape our future for the next 50 years and beyond?
We require a high calibre, inspirational and self-motivated HR Director to shape our People Strategy. A positive, culturally sensitive and innovative
HR & OD professional, with significant senior leadership experience in a complex organisation, you will already be working at Director, Deputy or
Head of HR level and will be seeking to progress your career with a forward looking employer.
As a Chartered member of the CIPD, you will have substantial HR & OD strategy and policy development experience and will bring with you
excellent communication and influencing skills , along with the motivation and capacity to achieve organisational change.
For further information on the role and details on how to apply, please visit our website at www.kent.ac.uk/jobs
Closing date: 22 June 2014
Interviews are expected to be held on 23 July 2014
This an exciting opportunity to make an outstanding contribution to the

management and on-going development of the Design & Print Centre,
which offers a complete in-house digital and lithographic service from
design through to final product and dispatch. With a turnover of c 1m
and using the latest technology, including a Heidelberg 5 colour
Speedmaster, the Centre aims to provide high quality, cost-effective
print solutions to University staff, students and external customers.
For further details and to apply for this post please visit
www.kent.ac.uk/jobs
The closing date for completed applications: 26 May 2013
Interviews will be held on: 14 June 2013

DIRECTOR OF HUMAN RESOURCES &
ORGANISATIONAL DEVELOPMENT
Salary: Attractive salary based on Management & Professorial scale
Full time & on-going
Ref: REG0665
The University of Kent is one of the UKs most dynamic universities demonstrated by our strong European and international presence, our
excellent RAE results which confirmed Kents position as one of the UKs most research intensive universities, and the quality of our
teaching and student experience; Kent was ranked 20th in the 2014 Guardian University Guide and achieved a 90% satisfaction rate in
the 2013 NSS for overall student satisfaction.
In the 2014/15 academic year Kent will be celebrating its 50th anniversary.
Can you help shape our future for the next 50 years and beyond?
We require a high calibre, inspirational and self-motivated HR Director to shape our People Strategy. A positive, culturally sensitive and
innovative HR & OD professional, with significant senior leadership experience in a complex organisation, you will already be working at
Director, Deputy or Head of HR level and will be seeking to progress your career with a forward looking employer.
As a Chartered member of the CIPD, you will have substantial HR & OD strategy and policy development experience and will bring with
you excellent communication and influencing skills, along with the motivation and capacity to achieve organisational change.

Kent Hospitality provides housekeeping, catering, bar and reception
services. We manage residential accommodation throughout the
Universitys Canterbury and Medway campuses for over 5,500 students
and in vacation periods operate a thriving conference and events
business.
For further information on the role and details on how to apply, please visit our website at www.kent.ac.uk/jobs
Closing date: 22 June 2014
Interviews are expected to be held on 23 July 2014
Hospitality Supervisor
Ref: OTR0896
UCEA Grade 3: 15,815 17,678 per annum

Full-time and Open-ended
You will be required to supervise and assist in the service of food; clean
and clear counters, tables and work surfaces; prepare the hospitality
area for service; assist with hospitality services, whilst ensuring the
delivery of an effective and efficient and high quality hospitality service
and undertaking all aspects of stock and cash control as directed.
You will ensure the compliance with all aspects of health, safety and
hygiene standards and the adherence to the relevant legislation.
For further details and to apply for this post please visit
www.kent.ac.uk/jobs
The closing date for completed applications: 10 June 2013
Interviews will be held on: TBC
20
STAKEHOLDER
COMMUNICATIONS
The University is a complex
organisation and communicates
with a wide range of stakeholders,
including current students, staff,
alumni, businesses and the public.
The Kent brand should be applied to
all communications activities which
promote, reflect and reinforce our key
messages.
Corporate materials
Welcome to the
University of Kent
A PLACE TO
INSPIRE YOU
Stay connected to get the most

out of your time at Kent.
Primary responsibility for much of this activity

lies with Corporate Communications. In addition
to producing publications for external corporate
audiences, and current staff and students, the
department also runs public-facing campaigns
which reflect the impact of the University
economically and culturally, as well as the
impact of its research activities. In addition, it
undertakes external campaigns which reinforce
EMS recruitment activities as well as supporting
internal student experience communications.
Web
www.kent.ac.uk/student
Social
Find UKCStudent on
Mobile
m.kent.ac.uk
Created by Corporate Communications
Current students
All brand lite marketing materials must be

produced by the Design & Print Centre,
email: design_studio@kent.ac.uk
Eastern ARC Kent forms new

research consortium
project designed to analyse the global system

of rendition, secret detention and torture
initiated by the USA. The new database
enables users to search for, and visualise,
underlying data contained within the Rendition
Project via an interactive map showing
rendition flights. Flight data underpinning
the database is collated from more than 40
countries.
The universities of East Anglia, Essex and

Kent have established a new research
consortium. The Eastern Academic Research
Consortium (ARC) will build on the universities
existing research and partnership activities to
become a significant new force in research
and research training.
UNIVERSITY
OF KENT/ANNUAL
REVIEW 2013
Launched in May 2012, the Rendition Project

is part of wider research to collate and
analyse huge amounts of data on the global
rendition system. Funded by the Economic
and Social Research Council, it is led by Dr
Ruth Blakeley in Kents School of Politics and
International Relations and Dr Sam Raphael
of Kingston University. They work closely with
Reprieve, a UK-based legal action charity.
As part of the agreement, the three

universities will strengthen their current
collaboration in the natural and environmental
sciences and the arts and humanities, and
develop new cross-disciplinary research.
The consortium has already signalled its
commitment to the agreement by funding nine
Eastern ARC Fellows and 18 Eastern ARC
PhD studentships over a five-year period.
East Anglia, Essex and Kent are among the
universities established in the UK in the 1960s,
and today make a major contribution to the
UKs university sector. Together, the three
universities have over 50,000 students, 2,000
academic staff and more than 20 academic
departments in the top ten for research,
according to the Governments most recent
Research Assessment Exercise. They have
a combined annual turnover of 540m.
Shedding light on lost lion

populations
NEWS
HIGHLIGHTS
Alumni communications
THE
UNIVERSITY
OF KENT/
MAKING THE
ARTS MATTER
New research by conservationists from the

Durrell Institute of Conservation and Ecology
has revealed that not only could the nowextinct Barbary Lion have persisted until the
1960s in North Africa, but also that this unique
sub-species was left unnoticed for over a
decade towards the end of its existence.
Published in open access journal, PLoS ONE,
the research found authentic records of lions
existing in North Africa as late as 1956;
considerably later than the well-quoted
accounts of the 1920s and 1940s. Using
information from old hunting records,
photographs, museum specimens, published
articles and recent interviews, the research by
Dr Simon Black and Dr David Roberts also
revealed a lions behaviour does not change
as populations get smaller. Instead, lions
continue to form prides even up until they
become extinct.
Life-size puppet explores mans

links with objects
An impressive life-size puppet was attached to
a Kent student for two weeks in an exceptional
art project to explore the literal relationship
people have with objects.
LIFE-SIZE ME, by Peter John-Morton from
the School of Arts, consisted of a self-made
puppet permanently attached to his body for
14 consecutive days in March. During this
time, the puppet chose a name, explored
Canterbury and slept, showered and lived
through Peter. The puppet took more than
150 hours to make over an intensive six-week
period. Made predominantly from wood and
bamboo, its body comprised more than 34
components, connected by bolts to replicate
joints and allowing it to move in a similar way
to a human. The face of the puppet was a
latex, skin-like replica of Peters face.
Kent-led research results in police

probe into rendition flights
Revelations from a major Kent-led project
have prompted Police Scotland to investigate
use of the countrys airports for rendition
flights.
The Rendition Project produced a new
database that has tracked over 11,000 flights
by more than 120 aircraft linked by past
investigations to renditions. It also contains
details of over 50 private companies
contracted for or by the CIA in relation to
rendition flights. The database is the latest
addition to the Rendition Project, an online
New Komodo orchid identified

A new species of orchid has been identified
on the South East Asian island of Komodo
despite being wrongly named for the past
300 years.
According to research by Dr David Roberts
of the Durrell Institute of Conservation and
Ecology, the orchid named Vanda perplexa
had originally been confused with other similar
species but has only now been officially
identified and described as an entirely new
species. The orchid, which has big round pink
flowers, large stems and grows on trees, is
from a group that is particularly popular with
growers.
EC recognition for researcher

development
The Universitys commitment to recruit,
develop and retain high-calibre research
staff has been recognised with the European
Commissions HR Excellence in Research
Award.
The award focuses on the Universitys
implementation of specific actions which
deliver commitments to research excellence,
set out by the European Charter for
Researchers and Code of Conduct for
Recruitment. The award will be increasingly
expected by the Research Council UK and
EU funders, as well as research collaborators
and job applicants.
The award also recognises how Kent is
engaging with research staff across all
three faculties to identify key areas for
UNIVERSITY OF KENT
INSTITUTIONAL STRATEGIC
PLAN 2012-15
Our vision
The University of Kent has a distinctive mission. We are the UKs European university
with an international reputation in which Europe meets the world.
We are a leading research-intensive UK university creating a global student and staff
community that together advances knowledge and stimulates intellectual creativity, and
performs at the highest levels in all our activities.
Image: Mick Norman
Any communication with alumni must be produced

in conjunction with the Alumni Relations Team.
Contact alumni@kent.ac.uk
www.kent.ac.uk
NEWS HIGHLIGHTS/
INSPIRING RESEARCH
Brand lite must not be used to communicate with

potential students
Like current students, our alumni have a specific

version of the brand. This is not brand lite, but
more serious and suitable for a wider age range,
and reflects the esteem and prestige bestowed
upon an alumnus of Kent. This design uses the
University coat of arms in a particular manner
and never in full. More importantly, the tone of
voice should reflect the gravitas we ascribe to
University graduates.
UNIVERSITY OF KENT / ANNUAL REVIEW 2013
With the completion of the Colyer-Fergusson Music Building adjacent to the

Gulbenkian Theatre and Cinema, together with leading academic Schools,
the Arts are at the heart of the Universitys Canterbury Campus.
We believe in the unity of research and teaching, in the freedom and responsibility that
staff have to question and test received wisdom, in the transforming power of higher
education, in acting with integrity, and the value of an inclusive and diverse university
community.
IN 2012-15 WE WILL:
We are committed to growing, shaping and supporting the regions

in which we operate so that we may have a positive impact.
Proactively develop distinctive attributes that others seek to emulate, especially:

Our inspiring and distinctive education that prepares our students to make a positive contribution to help
shape a better world
Our innovative and world-leading research
Our positive impact regionally, nationally, and especially internationally.
Promote diversity and inclusivity in the University community, especially:
With its flexible acoustics and seating, the Colyer-Fergusson Hall will accommodate a wide
range of music performance and rehearsals, complementing Canterburys other arts venues
Music Scholarships, worth up to 5,000 each year, are awarded to talented singers and
instrumentalists studying for any degree
Encourage, recognise and celebrate success

Encourage diversity; promote equality of opportunity
Prepare all students for a future that is improved and enriched by having been to the University
Maximise cultural and developmental opportunities for all our students and staff.
The University of Kent has a thriving programme of music-making for all students, together with
staff and the local community including a 200 strong chorus, chamber choir, concert and big
bands, symphony orchestra and music theatre. There is a whole range of concerts at the
Canterbury campus featuring music of every kind, from classical and jazz to world and folk.
Workshops are held with visiting musicians, and the University has an exciting partnership with
the world-renowned Brodsky Quartet.
Work with partners in whom we have confidence for mutual benefit, especially:
Internally, to create a sense of an inclusive community within the University, achieving cross-institutional
engagement and developing a global community
Locally, to promote employment opportunities and act in a socially responsible way
Nationally, to form alliances with other leading higher education institutions and outside the HE sector
Internationally, to form alliances with other leading higher education institutions in multi-layered
strategic associations.
Find out more at www.kent.ac.uk/institutionalplan/
www.kent.ac.uk/music
Copies of the plan are also available from Corporate Communications,

The Registry, University of Kent, Canterbury CT2 7NZ
E: Directorcm@kent.ac.uk T: 01227 824343
DPC 113805
Corporate Communications leads on

communications to support the Kent student
experience, using the more informal, brand lite
version of the Kent brand. This predominantly uses
the additional colour sets, with single or multiple
images and should be used when communicating
with current students wherever possible.
Brand lite materials
21
Alumni materials
HAVE A GOOD
NIGHT OUT
Quinquennalis
cathedras amputat
lascivius apparatus
bellis. Cathedras
circumgrediet Aquae
Sulis, utcunque suis
amputat
DEGREE CONGREGATIONS
AND AWARDS CEREMONIES
But please dont spoil a

good night in for others
14, 15, 16, 17 and 18 July 2014

Canterbury Cathedral
ENHANCING YOUR
LEARNING RESOURCES
There are even more PC rooms and study areas around
the campus to help you study wherever you want.
Extra facilities to support your learning through the
Skills Hub.
Enhancing learning resources
www.kent.ac.uk
116074
www.kent.ac.uk/student
STAYING
SAFE
STAYING SAFE
STAYING
SAFE
Dont forget your personal safety when

Safety contacts
travelling
On campus:
01634 home
883138after a late night study
Off campus
contact
police
on:of the following:
session
andthe
take
note
101 (non-urgent) or
Keep your valuables hidden or at home.
999 (emergency)
The Hong Kong and China Portal
Cover-up expensive looking jewellery, mobiles,

keys, cash and cards.
Stick with your friends or book a licensed
taxiandbefore
you go. you can find easily
Pop-out this card
keep it somewhere
Top tips to help you stay safe:

Keep your valuables hidden or at home. Cover-up expensive
looking jewellery, mobiles, keys, cash and cards.
Stick with your friends or book a licensed taxi before you go.
Stick to well-lit and busy areas avoid car parks and
undergrounds.
Dont accept a lift from someone you dont know or
unregistered taxis.
Be alert don't walk home on the phone or listening to music.
If you get into trouble or think youre being followed, head
towards a busy area and tell someone. Or, if needed, call the
police.
Stick to well-lit and busy areas avoid car

parks and undergrounds.
Dont accept a lift from someone you dont
know or unregistered taxis.
Be alert don't walk home on the phone or
listening to music.
If you get into trouble or think youre being
followed, head towards a busy area and tell
someone. Or, if needed, call the police.
Pop-out this card and keep it somewhere you can find easily
02
114903
www.kent.ac.uk
Donor report 2012/2013

Thank you
STUDENT
AMBASSADOR
GUIDE
The Hong Kong and China Portal
Alumni
Be inspirational: be a student ambassador
www.kent.ac.uk
Sir David Akers-Jones

During his long career in the
Hong Kong Government, Sir
David Akers-Jones served in
many important posts in the
Government of Hong Kong,
including Secretary for the
New Territories. He became
Acting Governor of Hong Kong
from 1986-1987.
In the years leading up to the
transfer of sovereignty from the
UK to the Peoples Republic of
China (PRC) in 1997, AkersJones was appointed as an
Advisor on Hong Kong Issues

to the Government of the
Peoples Republic of China
from 1993 to 1997.
Sir David was awarded an
honorary degree by the
University in 1987.
Madame Fu Ying
Formerly Ambassador of the
Peoples Republic of China to
the United Kingdom, Madame
Fu was Vice-Minister for
Foreign Affairs until 2013. She
now holds the post of
Chairperson of the Foreign
Affairs Committee of the
National Peoples Congress.
She has a long-standing link
with the University of Kent,
having received an MA in
International Relations in 1986.
Madame Fu was awarded an
University in 2008.
Professor Eddy Fong
Professor Eddy Fong is the
President of the University of
Kent Hong Kong Alumni
Association. He is also the
Council Chairman of the Open
University of Hong Kong and
is a Non-Executive Director of
the Hong Kong Mortgage
Corporation.
Professor Fong graduated from

the University of Kent in 1969
with a degree in Accounting
and was awarded an honorary
degree in 1997.
Dr Kennedy Wong
Dr Kennedy Wong graduated
from the University of Kent in
1984, with a degree in Law. He
was admitted as a solicitor of
the Supreme Court of Hong
Kong in 1988, before becoming
a China-appointed Attesting
Officer appointed by the
Ministry of Justice of the
Peoples Republic of China.
Dr Wong is a director of the
China Law Society, and cofounder and President of the
Hong Kong Young Legal
Professionals Association. He
serves on a number of public
bodies and is director of a
number of listed and
substantial private companies.
Kennedy was awarded an
University in 2007.
Hong Kong and China Portal Board
He was appointed as a Justice

of the Peace in 1996 and was
awarded a Gold Bauhinia Star
in 2008 by the Hong Kong
government. The Universitys
connection with Professor
Fong dates back to 1966,
when he became Kents first
undergraduate student from
Hong Kong.
The University has

established a Board of
alumni and friends,
chaired by Dr William Lo,
to help us to meet our
ambitious target, and to
provide support and
advice to the University
regarding its activities in
Hong Kong and China.
This Board sits alongside
our HK Alumni
Association Executive
Committee and we are
deeply grateful to them
all for their support.
Dr William Lo (Chair)
Sir David Akers Jones
Biochemistry 80-83
Humanities 66-67
Dr Lo is Vice Chairman of
South China Media Group and
the Founder and Chairman of
Strategenes Ltd. He serves on
a number of public-sector and
private-sector committees and
is an Adjunct Professor of The
School of Business of Hong
Kong Baptist University and
the Faculty of Business at
Hong Kong Polytechnic
University. In 1996, Dr. Lo was
selected as a Global Leader
for Tomorrow by World
Economic Forum and in 1999,
he was appointed as a Justice
of the Peace (JP) of Hong
Kong by the Government.
Richard Burton
Mathematics (Statistics) 80-83
Sammy Lo
(parent of a current Kent
student)
Vivian Wong
(parent of a current Kent
student)
Felix Woo
Management Science with
Computing 83-86
Above: Sir David Akers-Jones,

Dr Kennedy Wong and the
Vice-Chancellor, Professor
Dame Julia M Goodfellow
22
THIRD PARTY, CO-BRANDING

AND PARTNERSHIPS
The process
The University, by its very nature and in accordance with its vision, aims and
mission, has numerous partnerships with external organisations. These range
from research affiliations to commercial contracts and can take a variety of
formats.
This section concerns itself with formal agreements
where a presence, either web or publication or
normally both, is required. In such cases, there
will be a formal agreement between the two parties,
either via a formal contract or an inter-institutional
agreement such as a Memorandum of
Agreement/Understanding.
As befits the Universitys standing, agreements
should be with partners that enhance our position.
Advice and guidance about how to secure and
formalise partnerships are available from a number
of offices such as Research Services, Innovation
and Enterprise, Corporate Communications and the
Academic Registry (if you need advice as to which
service is best for your needs, contact
kentbrand@kent.ac.uk).
Where the Universitys logo is to be used by an
external organisation, there is a requirement that
a formal agreement has been agreed at institutional
level recognised by the Brand Strategy Group.
These guidelines are primarily aimed at organisations

or groups which might need or wish to use the
University of Kent logo on their own materials,
including, but not limited to:
conferences which University staff organise
alongside colleagues from other universities
or which are held on our campuses
Learn about the physical, intellectual, emotional and social

growth and development of children using psychological
theories to develop your knowledge and skills
A free short course led by tutors from the University of Kent
Tuesday 9, 16, 23, 30 September 2014, 10am 12pm

The Friars, Aylesford, Kent ME20 7BX
2 These guidelines governing the use and display

of our brand should be followed in whichever
medium you are using.
3 Send us a copy to approve to ensure that the
guidelines have been followed. We reserve the
right to withdraw the use of the Kent identity if our
brand is not used within the specified guidelines.
franchise or partnership arrangements with

colleges and schools, including internationally
research reports or websites in which we
are a partner alongside other universities
or organisations
University as the lead partner
events or campaigns which the University

sponsors or otherwise supports
other educational establishments or commercial
organisations with whom we have contracts or
memorandums of understanding.
There are two main options: where we are endorsed/
accredited by a third party or are the lead partner
(within the University brand) OR co-branding/
advertising and University as sponsor/accreditor.
University as the lead partner
INTRODUCTION
TO CHILD
DEVELOPMENT
1 Contact kentbrand@kent.ac.uk with details about

your requirements, including the relationship
between the external organisation and the
University, and we will help establish which
approach is most appropriate for your purpose.
We recommend a minimum of five working days
to undertake this.
Where the University of Kent is the lead partner on a

project, the University brand and style should prevail.
The partners logo should be positioned along the
bottom of an application, preferably in the lower
right corner. The exact size, position and colour
of a sponsors logo is subject to negotiation on
a case-by-case basis.
Where there is more than one sponsor, the logos
should always be positioned starting from the right
side. In this case, designs will normally be provided
by the Design & Print Centre.
Co-branding
TWO CAPITALS
PROGRAMME
BRUSSELS & DC
ALL FOR
THE TEAM
Study international affairs in a global context, experiencing

different approaches to international studies in two foremost
capital cities while earning two masters degrees
At Brussels School of International Studies study a Masters in one of:
International Conflict and Security
European Public Policy
International Development
International Political Economy
And at Virginia Tech earn a Masters in Public and International Affairs
Team Kent: Sports champions

for 17 consecutive years.
The University of Kents Brussels School of International Studies offers postgraduate

programmes taught by world-leading academics and practitioners in the Capital of Europe
and provides valuable internship opportunities.
For further information please contact:
T: 0300 0411857
E: stella.brown@kent.gov.uk
Find out more:

bsis@kent.ac.uk
or georgeta@vt.edu
#ProudtobeKent
116515
Co-branding
For joint ventures or partnerships where the
University is an equal, we should seek to maximise
our presence by offering to undertake design work
and to utilise our key brand elements. In such cases,
there should be equal balance between the cobranded logos. If the co-brand design is led by
another institution, organisation, our preferred
position is the lower right or top right of the
application with the logo in full colour where
possible.
University endorsed by a third party

Where the University of Kent is endorsed, sponsored
or accredited by another organisation, the sponsors
logo or other logos should be positioned along the
bottom of an application, preferably towards the
lower right corner. The exact size, position and colour
of a sponsors logo is subject to negotiation on a
case-by-case basis.
Where there is more than one sponsor, the logos
should always be positioned starting from the right
side. In this case, designs will normally be provided
by the Design & Print Centre.
University as sponsor
in combination with the appropriate agreed wording

to clearly show the relationship between Kent and
the sponsored organisation. Generally, the position
of the logo in sponsorship applications is agreed
on a case-by-case basis, with the sponsored
organisation. The preferred position for the logo
is the lower right of the application in full colour
where possible. If this position is occupied, use
the lower left.
Endorsement wording and acceptable descriptions
are:
An initiative of
In association with
Sponsored by
In partnership with
A part of
In partnership with
Sponsored by
The choice of descriptive wording should be agreed

on a case-by-case basis. The wording should be
typeset in Arial MT. The logo should always provide
sufficient contrast with the background colour or
image to be clearly visible.
Those third parties commissioned by the University
to work on projects within the University brand
should refer to these guidelines.
Similarly, where the University of Kent has

endorsed/sponsored/or given accreditation to
another organisation, only the logo should be used
Also see p27 (Online partnerships).
University endorsed by a third party
University as sponsor
University as participant at external event

CULTURE AND THE CANADA-US BORDER
FAMILY
HISTORY AND
LIFE WRITING
STRADDLING BOUNDARIES
17 credits
approx 26
Hemispherism, Cultural Identity

and Indigeneity
May 24-26, 2013
Algoma University, Sault Ste Marie, Ontario
Keynotes:
Claudia Sadowski-Smith
Guillermo Verdecchia
Margaret Noodin
An interactive family learning evening course at Brompton Academy suitable for

students together with their parent or carer
MSc MARKETING
For further information, please visit

www.kent.ac.uk/ccusb/events/algoma.html
E: CCUSBorder@kent.ac.uk
How do you start researching your family history?

How can you write about your own life?
Canterbury
You may be interested in the way your great-grandparents lived, or perhaps you would like
to create a record of your familys fascinating achievements. You will take part in practical
activities and have a go at creative writing.
Learn the skills you need and get started at this informal series of four sessions led by
tutors from Brompton Academy and the University of Kent, beginners are welcome.
Tuesday 4, 11, 18 and 25 March 2014, 6-7.30pm
Sponsored by
EFMD
INTERNATIONAL
MASTERS IN APPLIED
ACTUARIAL SCIENCE
Canterbury
Graduate
study
DPC 115111 5/13
To find out more or to book your place, please contact Mary Murison
on 01634 583536 or talk to Miss Burley at the school.
Graduate
study
23
24
ONLINE
COMMUNICATIONS
With over 40 million page views a year,
the University's website is a crucial
element of our communication it is
a powerful channel for marketing
our success and building the positive
perception of our brand
internationally.
Sites using the University template
Our vision one voice focused on

user needs
As the Universitys online space and global
prominence increases, we must present a unified
web presence that communicates an integrated
service and with a clear message we are all the
University of Kent, the UKs European university.
As well as asserting a unified brand, we need to
deliver excellent content crafted around the needs
of our users. Where our brand represents online
content, a satisfying user experience should be
associated. See user experience principles, p28.
A drive for consistency

To provide a cohesive identity, all sites must be
visually associated with the design elements which
define our online look.
Consistency helps protect the brand and improves
the user experience when content is organised
and predictable, users can interpret information
more quickly.
As a part of the Universitys overall visual identity
standards, all University sites (sites where the
University is the key stakeholder) must comply
with the guidelines.
All University sites will be integrated into the
University template.
Aims of our University template

The main aim of the University template is to take
away the guesswork so that you can focus on what
truly adds value relevant and interesting usercentred content. Other benefits include:
a clear united voice and integrated service
efficiency in development and design
easier maintenance
improved user experience through consistency
and simplicity
accessibility and robustness through standards
compliancy.
We are evolving the University template

with a lighter, fresher feel where content
adapts across devices.
The University template

All University sites must use the University template.
Header
University sites are any sites where the University

is the primary stakeholder:
central and service sites
departments
schools
commercial services
initiatives/activities where the University
is a primary partner.
Section name
Banner image with optional banner text
Header
A consistent element which provides global
navigation on all pages.
Local navigation
Body
Section name
The name of the website representing a section
of the University website.
Contact details
Banner image
Uses a single photographic image as per the styles
of imagery in these guidelines (see p14).
Footer
Banner text
This is an optional area which contains a University
key message.
Local navigation
Left-hand navigation and a breadcrumb trail
orientates the user within the sites hierarchy of
content. A full-width home page will not have a
left-hand navigation.
Contact details
Department name with address and telephone
number.
Web address
All sites will be hosted by the University
(www.kent.ac.uk). Sites will have a URL
kent.ac.uk/site-name-folder in lowercase.
Web applications
A consistent element providing associated bodies,

subsidiary links and contact details.
Where web applications are directly associated

with our website and present content to external
audiences as an integrated part of the website,
the application should use our University template.
It should feel like a seamless journey when users
are navigating around the site.
This is the section of the page in which content will

be developed:
every page should have a simple level 1 heading
content should be concise, simple and
uncluttered
write using Plain English. See Writing for the web
(see p29)
hyperlinks must contain the keyword to the
content is it linking
content must be structured lower level headings
nested within higher level headings
the page can have a right-hand column for
contextual information
images must contain alt text.
APPLICATION.KENT.AC.UK
For short site names, the site name folder should

contain the word of the site name with multiple
words separated by a dash. For long site names,
an acronym is suitable.
Footer
Content
Application using a light version
A light version of the brand can be used when:

technical restrictions do not allow content to be
customised
it has specific purpose not directly integrated
as part of the core website
it would better support the user/or business
process.
Web application representing a central part

of our site. The University template is used
The light version includes using the logo in the top

left-hand corner of the application and styling the
content so that it feels Kent-like (see p26). Before
web applications are procured, adherence to our
accessibility standards must be validated by the
supplier. We aim to achieve WCAG 2.0 Level AA
standard.
CONTINUED OVERLEAF
25
26
ONLINE COMMUNICATIONS (CONT)
We are evolving the overall design towards a

cleaner, lighter and more spacious feel.
Visual language
The visual language of the site is themed using the
styles and modules (frequently called snippets).
These factors generate a sense of quality, and help

put content first which is crafted around our users
needs.
Modules can help you add supporting content and

organise your information.
What makes a site feel Kent-like?
A colour set (defining banner, heading and module

colours) for your site can be chosen based on our
brand colour sets (see p12).
Although we will be refreshing our visual language,

the character of a Kent site comes about from a
repetition of design elements, which are always
present. These are:
Development of content must be based on our user

experience principles (see p28).
Typography
Evolution looking forward
Main headings use Century Schoolbook, a strong

and dependable font. Using capitals for the section
name gives a bold and confident feel.
While the overall look of the website has remained

the same for some time, layout, design and structure
needs to be refreshed in line with this fast-changing
medium. Quality of design is an indicator of
credibility.
We are evolving our visual language to help us
progress. This is to:
reflect our tone of voice (see p4) consistently
and resonate with the design aesthetic of offline
material where suitable
focus on putting content first
assist us in realising our user experience
principles in content development
improve accessibility
provide cohesion and consistency in tone of
voice and layout across the site
be adaptable across different screens and
devices.
A multi-screen, multi-device design

Users needs are changing rapidly, especially in the
exponential growth of mobile devices. Users expect
content to be available on any of their devices.
Body text uses Arial, a practical, simple web sansserif font. Hyperlinks are blue (#1F4F82) and have
a soft underline (#D4D4D4) which highlights to blue
on hover.
Colour
Spots of colour are interspersed with generous
white space. This provides vibrancy and
sophistication.
Colour is used on headings within the content. Softer,
harmonious colours (usually a lower opacity of the
main colour) helps provide panels of contextual
information, but do not overpower the content.
A benefit of focusing on mobile is that we need to
simplify our content and prioritise our focus only on
what users need.
We have been exploring an approach using the
latest responsive web design techniques. Our aim is
to use these techniques across the entire University
website so we can reach as many people as
possible in the way they want to use our website.
Our colours (see p12) along with a generous amount

of white space, create a genuine and intelligent tone,
allowing us to engage with our users but not shout.
Design elements
Simple and modular in shape, There is a practicality
and functionality implied in the design. We are a
confident and challenging institution we are not
overly fussy.
Images
A powerful element, imagery truly brings our visual
language alive. Image styles (see p14) bring about
the feel of the site. Meaningful, quality images online
are crucial to a professional presentation.
Grids and layout

Grid structure and repetition provide rhythm and
familiarity in layouts. Keeping it simple helps users
to easily understand hierarchy and priority of
content. Spaciousness eases focus on content
and avoids congestion.
Mobile first thinking a responsive design helps your content adapt across different devices.
27
Commercial services
This represents sites for University business areas,
targeted at markets other than higher education
where the site needs to compete in the private
sector. However, every part of the website should
promote our reputation as a quality institution.
Header
INITIATIVE
The University template should be used in the first

instance (see p24). If a different site would benefit
its need to compete in the private sector, our
representation must be prominent and explicit
contact kentbrand@kent.ac.uk
Section name
Partner
logo
Our logo should be used in the header of the site

in a primary position. The tagline can be omitted.
Banner image with partner logo(s)
Body
Online content must reflect professionalism of

the University our University character must be
represented in the design of the content. See what
makes a site feel Kent-like (see p26).
Contact details
Third parties Partnerships/

collaborations
Footer
This represents online content where the University

is a partner in support of a project, centre or
initiative (also see p22).
Official partners
A partner will only be considered official when a
Memorandum of Understanding exists between the
partner and the University. Only approved partners
can use our logo.
Where the resources and funding are primarily
provided by the University, the University is
considered the primary partner.
The University brand must assert itself in
sponsorships and partnerships.
Primary partner
If the University is a primary partner, the University
template should be used.
Partner logos can be added in a subsidiary position
at the bottom right of banner image area.
Joint partnership
If a project, centre or initiative is shared jointly
the University becomes a joint partner.
We should offer to provide our University template
for the creation of online content.
Our logo should be used in the header of the site in

a primary position. The tagline can be omitted.
Site representing equal partners

INITIATIVE
Online content must reflect professionalism of

the University our University character must be
represented in the design of the content. See what
makes a site feel Kent-like (see p26).
Logo in
prominent
area in
header of
content
See guidelines for preparing our logo for third

parties (see p22).
Web address
Sites where the University is the primary sponsor
will be hosted by the University.
Sites which have an equal partnership should strive
to be hosted by the University (www.kent.ac.uk).
Sites hosted by the University will have a web
address format as per the University template
(see p24).
INITIATIVE
If a new domain is required for the partnership,

it must be purchased through Corporate
Communications. Email: kentbrand@kent.ac.uk
If a different site is needed to represent a joint

partnership, our representation must be prominent
and explicit.
CONTINUED OVERLEAF
Logo in
prominent
area in
header of
content
28
ONLINE COMMUNICATIONS (CONT)
The logo must be presented with accurate reference

to the Universitys association within the content.
Third-party content must be professionally
presented.
Requests must be made through
kentbrand@kent.ac.uk (also see p22).
Clear and simple reference within content
COMPANY.COM
User experience principles
The logo must:

link to the University website (www.kent.ac.uk).
If a sub-brand is used by an external
company of agency, this must link to
the school/centre/department
(www.kent.ac.uk/department)
be bold and proud among other partners or
content, being no smaller than 90 pixels across
where tagline or sub-brand is omitted
be crisp, clear and legible using the correct
online colour value (#003882) and exclusion
zone. (Use one of our prepared web logos at
www.kent.ac.uk/brand).
Underlying our strategy to develop engaging

content is that we must put our users at the centre
of all the content we create online following these
principles:
Minimum size for the logo used in a partnership

capacity with tagline or sub-brand omitted is 90
pixels across.
When a tagline or sub-brand is used, the minimum
width of University of Kent block must be 104px.
This is to accommodate legibility of the sub-brand
text which must scale in proportion.
1 Focus on user needs

Research user needs through means such
as analytics, personas, interviews, competitive
analysis and user testing.
2 Inspire
Make students and staff feel proud and delighted
by professional content.
Uphold that we are a progressive and confident
institution through innovation.
3 Resources wherever you are

Design around context of the user in a
multi-screen, multi-device world.
4 Design for inclusivity

By default, digital services should be open,
accessible and culturally engaging to all.
5 Keep content simple

6 Keep it efficient
Lean and agile development helps reduce waste
Content should consistent, unified and
maintainable, and add value.
Services must be robust and standards
compliant.
104 pixels
190 pixels (scaled in proportion)
User-centred design process

We are not building website for ourselves or our
managers, but for intended users. Our assumptions
must be tested.
Exclusion zone
equal to the height of the capital U from University.
This is the minimum space the logo must have to
stand out among partner logos.
This process helps you focus on your users. At

every phase, the needs of the user are consulted
and direct the design process, which is progressed
in an interactive way.
Discovery phase
U
U
External companies, agencies and partners are not

allowed to use the University logo without an agreed
Memorandum of Understanding. This will agree
terms of use and timings.
Preparing our logo for third parties
Third parties external companies

and agencies
Understand the business and user needs. What are

you trying to solve? What is the strategy? What are
your expected outcomes and how will you measure
them? Look at competition, analytics and personas.
Alpha phase
If you are satisfied that online content is required
to meet certain needs, begin experimenting with
different ideas. Investigate personas. Explore basic
solutions through sketching and wireframing. Ask
users for their feedback and be prepared to rethink
your ideas.
Beta phase
Images
Once you have validated a best approach, then

begin building your site and develop technical
solutions. Do user testing wherever possible to help
inform the design and keep the solution on track.
Imagery is a key element is the visual aesthetic of

our brand it adds vibrancy, gives the feel of Kent
and visually communicates our messages. The style
of imagery must follow our guidelines (see p14).
Live
Use correct permission rights, do not use

copyrighted images.
Never use wordart or clipart.
Faces provide an empathetic connection online.
Images should be resized from originals only. Do
not try to enlarge a smaller image as this creates
a pixelated (distorted) appearance to the image.
You should add a description of the image using
alt tags (in Dreamweaver, you add this to Alt box)
so people with text-only readers can relate to the
information presented and understand its context.
Use .gif, .png or .jpg formats.
Do not exceed 72dpi resolution.
Never distort image, especially facial shots.
Give images impact by letting them fill the width
of body content area.
Simple subject matter is more impactful,
especially for smaller images.
Test and monitor your content. Act on feedback.

Carry on improving and optimising. Measure your
outcome.
Understanding your users

Understanding your users is vital to successful
online content. Put in the effort to gather evidence
to base your content on.
Analytics can show you where users click, where
they are coming from and going to.
Search terms can help reveal what the most
needed content is.
Interviewing and talking to people will help you
get to know your audience ask them what they
need. Show them your design assumptions and
ask them how they can be improved.
Navigation
Keep navigation simple; less is more, think
hard about what your users really need. Every
additional choice increases the time required
to take a decision.
Clear, targeted labelling is crucial. Do card
sorting with users to determine the best
categories. Avoid long labels.
The more choices we eliminate, the more
enjoyable the experience will be.
Use statistics to understand if a page really
justifies being online, if in doubt remove it
more content, less impact.
Using only one left-hand navigation menu for
your site helps create a clear, unambiguous
and simple mental model of your content.
Use subsites sparingly, preferably avoid them as
they add complexity and may confuse the mental
model of your site. A single, simple navigation
with cut down content will help you prioritise
and focus.
Never link to external sites or files from the lefthand navigation, only to pages within that section.
Keep contextual information within the body area.
Video
Video must follow our video brand guidelines
(see p31).
Time is a premium online. Keep videos short,
punchy and to the point.
Use a standard aspect ratio 16:9.
Dont squash videos into small areas. Let them
fill the width of the body content area.
Keep video accessible, provide a text transcript
or captioning.
Videos must never auto start.
Videos must never use flickering content.
Writing for the web

Good online content comes from knowing your
audience and understanding the Universitys
messages (see p4). Online editorial content must
follow our tone of voice and the Kent style guide
(see p6). There are tips for writing for the web on p5,
but the key elements for writing for the web can be
summarised as follows:
keep it simple. Less is more on the web; be brutal
and only create content that is needed
get to the point. Keep content concise, simple
and focused
use plain English
use short sentences and paragraphs.
29
Make it easy to scan put important

information first
Break up text with bulleted lists.
Use sub-headed sections with simple, punchy
headings.
Use only one of heading 1 on a page; this
improves search engine optimisation (SEO).
Structure content in a logical order (nested
headings).
Use effective links

Use short, descriptive, meaningful text in links.
Avoid ambiguous text such as Click here.
Never use an image representing text as a link.
Avoid placing links next to each other.
Do not overuse links in text as this creates a
cluttered look.
Links should not open in a new window.
When linking to a document, indicate the file
type and size of the document Institutional Plan
(PDF 1MB).
Accessibility
The University is committed to providing accessible
content for websites and applications. We aim to
achieve WCAG 2.0 AA standard and test with users
of varied disability types and assistive devices.
Accessibility tips:
use simple, logical layouts with clear hierarchy
use HTML tags for their intended purpose
use relative sizes for text and tables
use strong colour contrast of text on backgrounds
make sure images have alternative text
provide transcripts and/or captions for videos
form fields must use labels
do not use tables for layout
make sure pages are easily navigable without
a mouse
avoid iframes and, if needed, ensure they
are titled
do not use deprecated tags such as <b>
dont use text on textured backgrounds
dont rely on colour to convey information.
30
SOCIAL MEDIA
Social media has become a very

important communication tool for
the University. All our social media
channels need to follow the same
rigorous systems and procedures
as our other communications.
Naming your official channel

Your channel name should ideally reflect your
group/school or department name as well as the
name of University. Eg University of Kent School
of History or for Twitters 140 character limit,
UniKentHistory.
When referring to the University, please avoid
Kent University, UoK or UofK and try to use
the following in order of preference:
1 University of Kent
2 UniKent
3 Kent if pushed for space and Kent is already a
key word in the name of your organisational unit
be careful about possible confusion with Kent
State University in America or the County of Kent
4 UKC, UKM, UKB, UKP etc only if you really
mean specifically one campus.
Examples of logo/photographic avatars
News
Staff
Styling your channel
Further information
Logo avatars
You may use the University logo or an approved
sub-brand logo as defined in these guidelines (see
p8). Please contact the Design & Print Centre if you
need your logo to be a different size or shape from
the approved version. Do not create the logo or
sub-brand yourself. Approved smaller versions
and reworkings for channels such as Twitter
can be made available.
General use of images see the images section

of this brochure on p14. It is understood that
lower quality photography that captures an event
or a moment may be appropriate to your channel
but please use high-quality materials where
possible.
Photographic avatars
If you prefer to use a photographic avatar, please
refer to the images section of this document on p14.
In addition, please make sure that the chosen photo
is clearly relevant to your identity or the chosen
theme of the channel and is unlikely to be confused
with other channels.
Colours
When styling your channel, refer to the house-style
colour palettes on p12.
We have a large repository of images in our

library that are available to view. Please see
General use of video see the video section
of this document on p31.
General advice on how to set up Facebook
and Twitter pages and guidelines for staff
use of social media can be found at:
31
VIDEO
The logo must be used as defined in these

guidelines (see p8). Do not create your own
version of the logo. Do not animate the logo.
For further information on copyright, see

www.jiscdigitalmedia.ac.uk/guide/
copyright-an-overview
Naming conventions
YouTube
When producing a capture for a member of staff

use their first and last name.
If the member of staff has more than one

title, use the most appropriate for the intended
audience.
Any video uploaded to the channel should:

be of high quality
be relevant to the University and our key
audiences
add value
be branded
be no longer than three minutes (preferable)
feature students (preferable)
be accurate and timely.
advance the Kent brand by establishing brand

standards as they apply to digital video content,
including typeface, colour palette etc
Always check the legibility and clarity of your

fonts at the final output resolution.
It is your responsibility to remove any content

that becomes out of date.
ensure the quality of digital video content reflects

Kents status as a top 20, research-led university
Video quality
With video growing in importance,

the effectiveness of the University of
Kents identity and the recognition
of the brand are dependent on
maintaining a standard for video and
web communications. It is important
for all videos relating to the University
of Kent to communicate the brand
both visually and conceptually.
Video can be a very compelling way to reach your
audience but, like any medium you use, it needs to
reflect the brand. To sum up:
ensure delivery specifications conform to the

appropriate technical specifications for archiving,
distributing, and broadcasting/streaming digital
media
Use a full, formal title. If the title is lengthy, use

your judgement to keep title to a reasonable,
readable length.
Video output is to be well lit; avoid any darkness

on-screen that creates difficulty seeing the
subject.
Channel name. Set up your own YouTube channel

using a preferred University of Kent label. For
example, University of Kent School of XYZ.
This should follow our social media branding
guidelines at www.kent.ac.uk/brand
Any graphics being used must be professional,

appropriate and necessary to convey the
message.
Verification. You should verify your YouTube

account at www.youtube.com/verify Verification
does not cost anything and is very simple to do.
It confers a number of advantages for your
account, such as allowing you to choose a
thumbnail image for your video.
Keep your video short; never more than three

minutes.
Subjects should be clearly audible. Choose

environments and position microphones in
order to avoid background noise.
Publicity. Contact kentbrand@kent.ac.uk if you

would like your channel listed on the University
of Kent official YouTube channel.
Top and tail each video with Kent branding

(see example below). These are available at
Permissions and copyright
YouTube video thumbnail images
protect the University from undue liability and/or

legal action that may arise from the production
and distribution of digital video.
Branding and identity management
Each video should be clearly identified with the

University of Kent logo (static or animated) during
the opening and closing shot.
The video should still follow the overall guidelines
in terms of any fonts and colours used. See p12.
Ensure that there are influences of the Kent brand
throughout the film, eg signage and background,
teeshirts, hoodies. Think product placement.
All shots need to be clearly focused and well

framed.
Ensure everyone in the video has given written

consent to allow posting of the video online. You
can download the Photographic and audio-visual
release consent form at www.kent.ac.uk/brand
Music is a most complicated copyright issue.
If you are using music in your video, either use
copyright-free music or make sure that you are
complying with all relevant copyright legislation.
When using images from books, works of art
or footage, make sure that all these are checked
beforehand to avoid breaching any copyright
laws.
Top and tail branding
YouTube videos are displayed by default with an

image selected automatically when you upload
your video. You can alter this image in the video's
settings (assuming you have verified your
account).
You can select one of three images chosen by
YouTube, or you can upload your own thumbnail.
This is a good idea where you want your
thumbnail to offer a clear impression of the story
the video is telling, or where you want to give
your video a very particular Kent brand.
The image you choose should adhere to the
University of Kent image brand guidelines,
as well as YouTube's thumbnail guidelines.
Further information
Full guidelines for production and standards
can be found at www.kent.ac.uk/brand
THE UKS
EUROPEAN
UNIVERSITY
32
PRESENTATIONS
It is important that all our

communications are on brand and
this includes presentations for both
internal and external audiences.
Powerpoint
Powerpoint presentation templates are available
from www.kent.ac.uk/brand There are specific
versions for undergraduate and postgraduate
audiences. For other audiences, use the generic
version.
Generic
Always use the templates provided. Templates

also contain notes on how to use the slide layouts
and colour schemes pictured here.
The content of your presentation must be correct

in terms of Kent style. Kents editorial style guide
can be found on p6 and at www.kent.ac.uk/brand
Other media
We have a large repository of images in our

library that are available to view. Please see
Presentations using other software (eg, Prezi)

must also follow the overall guidelines in terms
of fonts and colours used. See pp11-12.
Postgraduate
Undergraduate
THE UKS
EUROPEAN
UNIVERSITY
THE UKS
EUROPEAN
UNIVERSITY
THE UKS
EUROPEAN
UNIVERSITY
www.kent.ac.uk
www.kent.ac.uk
www.kent.ac.uk
33
LETTERHEAD
Consistency across all University

stationery is paramount.
Letterheads have been designed
to set specifications which have
been carefully considered.
All letters written for University
business must be written on a
University letterhead.
All stationery must be produced by the Design &

Print Centre on the approved paper stock and to
the approved colour standard. Contact:
print_office@kent.ac.uk for further details and to
order your stationery.
Do not create a sub-brand on the University

letterhead.
Letterhead must not be created/printed on your

own office printer.
The content of your letter must be correct in terms

of Kent style. Kents editorial style guide can be
found on p6 and at www.kent.ac.uk/brand
Window envelope position
Date
Recipients name and address
The greeting (Dear Mr Jones, Dear Bob,

or Dear Sir/Madam, as appropriate)
The subject (you may want to include a subject

for your letter this is often helpful to the
recipient)
The main body of your letter:

should be ranged left, not justified
should be single-spaced
should have a line space between each
paragraph.
The closing and your name and signature
(after the body of text, your letter should end
with an appropriate closing phrase such as
Yours sincerely or Yours faithfully)
Letterhead is A4 in size and all text must be

written in 11pt arial and in black only.
Date
John Smith
Position
Address line 1
Address line 2
Address line 3
County Postcode
Country
Dear John Smith
Cathedras aegre comiter
Office of the Vice-Chancellor

Professor Anne Other
BSc, MSc, PhD, CBE
Vice-Chancellor
T: +44 (0)1227 821234
F: +44 (0)1227 456789
E: A.N.Other@kent.ac.uk
www.kent.ac.uk
Pretosius ossifragi deciperet optimus fragilis matrimonii, utcunque perspicax cathedras

corrumperet Octavius.
Pessimus saetosus fiducias suffragarit Medusa, quod plane adfabilis apparatus bellis
senesceret vix perspicax fiducias, etiam tremulus saburre insectat utilitas ossifragi.
Satis tremulus cathedras infeliciter praemuniet zothecas, iam perspicax quadrupei
circumgrediet vix lascivius concubine. Adfabilis suis suffragarit fragilis matrimonii, etiam
saetosus umbraculi divinus imputat concubine. Fiducias conubium santet cathedras.
Umbraculi vocificat satis adlaudabilis quadrupei, ut optimus lascivius oratori frugaliter
senesceret Pompeii, utcunque fiducias fermentet gulosus syrtes, iam umbraculi insectat
saburre, etiam quadrupei miscere lascivius concubine. Perspicax matrimonii pessimus
divinus praemuniet agricolae. Quinquennalis ossifragi adquireret fiducias, ut quadrupei
vocificat parsimonia rures, et gulosus concubine corrumperet saburre, semper perspicax
rures conubium santet chirographi, iam aegre parsimonia syrtes corrumperet Octavius,
quamquam satis pretosius concubine praemuniet saburre.
Utilitas agricolae comiter iocari cathedras, iam optimus adlaudabilis apparatus bellis
imputat syrtes, etiam satis lasciviu.
Yours sincerely,
7
Vice-Chancellor
University of Kent
The Registry
Canterbury
Kent CT2 7NZ
United Kingdom
34
COMPLIMENT SLIPS AND

BUSINESS CARDS
Consistency across all University
stationery is paramount. Compliment
slips and business cards have been
designed to set specifications which
have been carefully considered.
All stationery must be produced by the Design &

Print Centre on the approved paper stock and to
the approved colour standard. Contact:
print_office@kent.ac.uk for further details.
Compliments slips and business cards must not
be created/printed on your own office printer.
Compliments slips
Business cards
Do not use Mr/Mrs/Miss/Ms in titles.
Post-nominal letters and qualifications can be up
to one lines worth in length.
With the exception of double-sided bilingual
cards, all cards have The UKs European
university plus locations on the reverse.
There are general University compliments slips,

personalised slips and sub-branded slips. These
are available to order via the Design & Print
Centre, contact print_office@kent.ac.uk

BSc, MSc, PhD, CBE
Vice-Chancellor
T: +44 (0)1227 821234
F: +44 (0)1227 456789
www.kent.ac.uk
With compliments

BSc, MSc, PhD, CBE
Vice-Chancellor
T: +44 (0)1227 821234
F: +44 (0)1227 456789
www.kent.ac.uk
Office of the
Vice-Chancellor
University of Kent
The Registry
Canterbury
Kent CT2 7NZ
United Kingdom
University of Kent
The Registry
Canterbury
Kent CT2 7NZ
United Kingdom
Dr Susan Jones PhD

Lecturer in Philosophy
Admissions Officer
T: +44 (0)1227 821234
M:+44 (0)7708 351234
E: S.A.Jones@kent.ac.uk
www.kent.ac.uk/secl/philosophy/
Philosophy
University of Kent
Cornwallis Building
Canterbury
Kent CT2 7NF
United Kingdom
School of
Biosciences
Dr John Smith
Senior Lecturer in Pharmacology
National Teaching Fellow
T: +44 (0)1227 821234
E: J.Smith@kent.ac.uk
www.kent.ac.uk/bio
With compliments
University of Kent
Stacey Building
Canterbury
Kent CT2 7NJ
United Kingdom

Canterbury | Medway | Tonbridge | Athens | Brussels | Paris | Rome
Reverse
OPERATIONAL FORMS
All operational forms must include

the University logo and use the
Universitys approved typefaces. All
operational forms should be produced
by the Design & Print Centre. Please
contact print_office@kent.ac.uk
School of English
MA Assignment Cover Sheet

Surname ____________________________________________ Forename _____________________________________________
Assignment title _____________________________________________________________________________________________
Module _____________________________________________________________________________________________________
Module teacher ______________________________________ Date submitted ________________________________________
Word count ___________________________________________
Plagiarism Statement:
I certify that all material contained in this essay is my own work. I have not plagiarised from any source, including printed
material and the internet. This work has not previously been submitted for assessment at this or any other institution.
All direct quotation appears in inverted commas or is otherwise clearly indicated as verbatim quotation, and all source
material, whether directly or indirectly quoted, is clearly acknowledged as and when it occurs in the references, as well
as in the bibliography.
Signature of student: ________________________________________________________________________________________
Plagiarised work will be severely penalised. The perpetrator may be subject to further disciplinary action possibly
including termination of registration. For further information on plagiarism, see the Postgraduate Student Handbook.
1st Markers comments
LW588 Court Visit

Assessment Sheet Oral Component 2011
Names of group
Log in
Date and time of assessment

Criteria
Comment
Mark
Group work skills

including
Organisational skills
(out of 10 max)
Oral skills including
(out of 40 max)
- clarity and fluency

- preparation
- planning
- timing
- contributions of each
member of team
Assignment Cover Sheet
Module Code:
Module Title:
Assessment Title:
Deadline:
Work Set By:
This cover sheet must be attached to the front of your assessment before it is to be submitted and MUST be
fully completed BEFORE giving the work into the general office.
Work must be handed in-person to staff in Room 101. When accepted this form will be date stamped and the
lower portion of this form will be returned as a receipt.
Student Family Name:
(Capitals)
First Names:
Group Number (if applicable):

Students Email Login:
Class Supervisor:
(Work will not be accepted without a name to whom
the work should be passed to)
35
36
COAT OF ARMS
The value of the Universitys coat

of arms lies in its authority and its
traditional appearance. The use is
restricted to printed materials for
Congregations, the Development and
Alumni Relations office and the ViceChancellors office and associated
merchandise.
Full coat of arms

This should only be used on:
degree certificates
merchandising and gift items
(eg, T-shirts, sweatshirts, mugs).
When using the full coat of arms, do not use the
University logo as well.
Sections of the coat of arms

Use of sliced sections of the coat of arms is
restricted to alumni/development materials. Slices
should be printed in flat colour as shown and used
sparingly.
The coat of arms should not be used on
publicity/recruitment material (eg prospectuses,
leaflets, posters), or on web pages. In these
cases the logo should be used, see p8.
If you need clarification of when you
can use the coat of arms, please contact
kentbrand@kent.ac.uk
Never try to redraw any component of the coat of

arms. Always use the artwork as provided to you.
The coat of arms must not be altered or
manipulated in any way. Do not distort or
angle the coat of arms.
The coat of arms should always be clear
and visible. It should never be placed onto
a background that makes it difficult to read.
There must be an exclusion zone around the coat
of arms. Ensure no text or images encroach into
this space and detract from it, (see below)
Never use the full coat of arms and the logo

on the same visual surface.
Sections of the coat of arms
Examples
HELPING TO
BUILD FOR A
NEW LAW CLINIC
Exclusion zone
A volunteer guide to
soliciting campaign gifts
The exclusion zone around the coat of arms is

the length of the word Kent as it appears in the
University title (see below).
In appreciation of your support for the University of Kent,

the Vice-Chancellor, Professor Dame Julia Goodfellow,
has pleasure in inviting
to the Benefactors Garden Party

on Saturday 15th June 2013, 3.30pm until 5.30pm
at the Darwin Conference Suite
RSVP by Friday 31st May 2013 to:
Corporate Events Office
Rutherford Annexe, University of Kent, Canterbury, Kent CT2 7NZ
T: 01227 827745
E: events@kent.ac.uk
The University of Kent

Professor Sir Robert Worcester, Chancellor
and Professor Dame Julia Goodfellow, Vice-Chancellor
have pleasure in inviting
A N Other
To a dinner in honour of the Universitys Honorary Graduands 2013.
Drinks reception at 6:45pm in the Senate for the unveiling of the Chancellors portrait
followed by dinner in the Darwin College Banqueting Suite at
7:45pm on Wednesday 17 July 2013
Dress: BLACK TIE
RSVP by Friday 28 June 2013 to:

Lorna Parrett, Corporate Events Manager
Rutherford Annexe, University of Kent,
Canterbury CT2 7NZ
T: 01227 823902 E: events@kent.ac.uk
MERCHANDISE
The University produces a variety

of promotional items. Our secondary
colour palette can play a key role in
making garments and other items feel
more engaging.
The master logo or sub-brand artwork should
be used on merchandise.
The University coat of arms is used sparingly
and only by the University with appropriate
permission from the Brand Strategy Group
(www.kentbrand@kent.ac.uk). No external body
may use or replicate the University coat of arms.
The University has a recommended promotional
gifts company called Wide Wave. We have a
portal on the companys site where you can view
and order recommended products, which are
produced according to our branding.
By using one company for all our merchandise
we ensure consistency of our brand as the
correct logos and colours will be used at all
times. It also reduces the overall cost of branded
merchandise for all schools and departments
within the University.
Schools may purchase merchandise, using any
approved sub-brand logos but greater savings
are possible if the general Kent logo are used.
If you would like access to the Kent
portal or have any questions, please
email marketingoffice@kent.ac.uk
37
38
SIGNAGE
All new external and internal building

signage must be set in upper and
lower case Arial Reg, Med or Bold
(see examples below). Schemes that
differ from this must be approved
by the Brand Strategy Group.
All way-finding and internal signage should comply
with the Universitys approved signage scheme.
You can find out more at www.kent.ac.uk/estates/
services/furniture.html
External primary building name
Directional way finding
Internal directional
39
50TH ANNIVERSARY
SUB-BRAND
The University is celebrating the
50th anniversary of its foundation
in 2014/15. The ribbon and sub-brand
below have been created to mark the
occasion.
From June 2013 until December
2015, all letterhead and promotional
materials will carry the 50th
Anniversary sub-brand wherever
appropriate.
Never try to recreate the sub-brand.

Always use the artwork provided to you.
Always use the sub-brand artwork provided to
you and do not alter or manipulate it in any way.
Do not distort or angle the sub-brand. Do not
change the colour, typeface or proportions of
the sub-brand.
Never create your own strapline (see p10).
All straplines must be approved by the 50th
Anniversary Working Group. Email
t.c.farrow@kent.ac.uk
All 50th Anniversary merchandise must

be approved by the Project Team. Email
t.c.farrow@kent.ac.uk
The I am Kent and We are Kent straplines
are only used in consultation with Corporate
Communications on specified merchandise
and on the boards which are used to photograph
groups of University people (alumni, current
students, staff etc). Email t.c.farrow@kent.ac.uk
To obtain a suitable version of the sub-brand,

please contact the Design & Print Centre. Email:
Colour ways
The 50th Anniversary sub-brand must be used
with the same principles as the main University
logo (see p8).
The logo should only be reproduced in the

colourways shown here (Kent Blue, black
and reversed out of a colour).
Anniversary colour palette

C100 M55 Y0 K55
PMS 540
C0 M26 Y100 K26

PMS 125
Anniversary ribbon
C0 M75 Y75 K0
PMS 7417
Sunburst
Colour version on white background
Anniversary sub-brand
Black version on white background
Some or all of the sunburst graphic may be used to

brand anniversary marketing material and merchandise.
Simplified version for web only*
Examples of approved straplines

White version for use in instances when
a colour logo cannot be used
* This version may also be used where space is

very limited (eg branding on pens). Use of this
version must be approved by the Design & Print
Centre.
PRIDE IN OUR
PAST / INSPIRING
YOUR FUTURE
40
50TH ANNIVERSARY
SUB-BRAND (CONT)
Publications
Letterheads and business cards
Lamp post banners

2.2X0.6 XXXX XXXX XXXX 1
2.2X0.6 XXXX XXXX XXXX 1
Date

BSc, MSc, PhD, CBE
Vice-Chancellor
John Smith
Position
Address line 1
Address line 2
Address line 3
County Postcode
Country
T: +44 (0)1227 821234

F: +44 (0)1227 456789
www.kent.ac.uk
Dear John Smith

Cathedras aegre comiter
Pretosius ossifragi deciperet optimus fragilis matrimonii, utcunque perspicax cathedras
corrumperet Octavius.
Pessimus saetosus fiducias suffragarit Medusa, quod plane adfabilis apparatus bellis
senesceret vix perspicax fiducias, etiam tremulus saburre insectat utilitas ossifragi.
Satis tremulus cathedras infeliciter praemuniet zothecas, iam perspicax quadrupei
circumgrediet vix lascivius concubine. Adfabilis suis suffragarit fragilis matrimonii, etiam
saetosus umbraculi divinus imputat concubine. Fiducias conubium santet cathedras.
A PLACE TO
INSPIRE YOU AN
APPROACH TO
CHALLENGE YOU
Umbraculi vocificat satis adlaudabilis quadrupei, ut optimus lascivius oratori frugaliter

senesceret Pompeii, utcunque fiducias fermentet gulosus syrtes, iam umbraculi insectat
saburre, etiam quadrupei miscere lascivius concubine. Perspicax matrimonii pessimus
divinus praemuniet agricolae. Quinquennalis ossifragi adquireret fiducias, ut quadrupei
vocificat parsimonia rures, et gulosus concubine corrumperet saburre, semper perspicax
rures conubium santet chirographi, iam aegre parsimonia syrtes corrumperet Octavius,
quamquam satis pretosius concubine praemuniet saburre.
Utilitas agricolae comiter iocari cathedras, iam optimus adlaudabilis apparatus bellis
imputat syrtes, etiam satis lasciviu.
2014
Yours sincerely,
Undergraduate
Prospectus

Vice-Chancellor
represents visible
area (safe to place
any artwork).
represents visible
area (safe to place
any artwork).
represents safety
area(visible but do
not place important
information in
this area).
represents safety
area(visible but do
not place important
information in
this area).
represents bleed
WELCOME
area left/right 10
TOmm
KENT
(do not place
type/ logos in
this area).
mm (do not place

type/ logos in
this area).
represents visible
area but do not
place important
information in
this area.
represents visible
area but do not
place important
information in
this area.
YOUR ARTBOARD
SHOULD COVER THE
ENTIRE COLOURED
SPACES (APART
FROM PINK AREA)
PLEASE DESIGN
CONSIDERING THE
ABOVE GUIDELINES.
YOUR ARTBOARD
SHOULD COVER THE
ENTIRE COLOURED
SPACES (APART
FROM PINK AREA)
PLEASE DESIGN
CONSIDERING THE
ABOVE GUIDELINES.
University of Kent
The Registry
Canterbury
Kent CT2 7NZ
United Kingdom
1965-2015
THE UKS
EUROPEAN
UNIVERSITY
OPEN DAY
CANTERBURY
CAMPUS
Event programme
Saturday 6 July 2013, 09.00 15.00
Office of the
Vice-Chancellor

BSc, MSc, PhD, CBE
Vice-Chancellor
T: +44 (0)1227 821234
F: +44 (0)1227 456789
1965-2015
www.kent.ac.uk
THE UKS
EUROPEAN
UNIVERSITY
University of Kent
The Registry
Canterbury
Kent CT2 7NZ
United Kingdom
Pull-up banner

Canterbury | Medway | Tonbridge | Athens | Brussels | Paris | Rome
Teeshirt
PRIDE IN OUR
PAST/INSPIRING
YOUR FUTURE
Bunting
A PLACE
TObleed
represents
INSPIRE
YOU10
area left/right
PRIDE IN OUR
PAST INSPIRING
YOUR FUTURE
DPC 117278 10/14 PUB521
CONTACT
DETAILS
For more information, please see www.kent.ac.uk/brand
or email kentbrand@kent.ac.uk
Jointly produced by
Enrolment Management Services
Design & Print Centre
Information Services

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The UKs European university

Projecting and preserving our distinctiveness

Compliments slips and business cards

50th Anniversary sub-brand

The brand concept

The UKs European university

The tradition of knowledge and learning

Use of the logo

Student recruitment and marketing

Third party, co-branding and partnerships

All universities have their own identity and character. As the

do, and why, with a vision of what we hope to achieve.

stakeholders, including current students, the

University of Kent / Projecting our distinctiveness

The brand concept

The institutional brand proposition

Target audience propositions

Use of the brand

THE UKS EUROPEAN

The tradition of knowledge and

Canterbury itself was a pilgrimage site and the

Where the world meets Europe

European staff and students

University of Kent / Projecting our distinctiveness

Our tone of voice is the way we

Examples from our prospectuses

Create the feeling that Kent is the place to be, make

Kent is renowned for its teaching style; our

We use key words to guide and define our tone of

Although we speak to a variety of audiences, the key

These key words are:

Our key messages are:

Kent is one of the UKs leading universities. All

Superb student experience

Kents excellent research performance positions

Strong academic community

A thriving intellectual community of students and

PRIDE IN OUR PAST/

Tips for writing for the web

The Publishing Office

Digital content is not the same as print content.

The Publishing Office ensures that published

Writing for publications

Structure. When structuring your work, think of an

University of Kent / Projecting our distinctiveness

Grammar quick guide

Put headings in sentence case, that is, do not

Avoid & and use and, with the exception of the

Avoid the Oxford comma, that is, the comma

Use curly apostrophes, although on the web

Do not use full stops after initials or abbreviations.

For university, school, faculty, capitalise if referring

Use single apostrophes for quotes, and double

Include accents on all words where appropriate.

See also Numbers.

Capitalise all proper nouns, that is, names of

For a list, begin with a colon and separate items

named after specific dynasties or people: eg the

Date and time

Use only one space after full stops in text.

Use an only if the h is silent: an hour, an heir, an

Use the 24-hour clock, as in 16.14.