KARABUK UNIVERSITY

Presentation on
Research Methods for Business
Submitted by: Naseem khudhair Abbass
Guided by : Dr. Akram Alhamad
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 CHAPTER 1

INTRODUCTION TO RESEARCH

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 What is Research ???
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Information &
Data Lab

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TOPICS DISCUSSED
Definition of Research
Types of research
 Business research
Applied and Basic Research
Why Managers Should Know About Research
 Managers and the Consultant-Relationship
The Manager- Researcher relationship
Internal Versus External Researchers and Consultants
Ethics and Business Research

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Steps of Business Research:

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Research and the Manager

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Types of Business Research
: Research can be undertaken for two different purposes

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