Professional Documents
Culture Documents
• Why is it important ?
• What is intuition ?
• How can we develop it ?
Why is intuition important in strategy?
Today, many companies have done much of the hard
work of catching up on quality, cost, speed and
flexibility.
Henry Mintzberg
What do research tell us?
“Studying intuition is a
way to create a more realistic
view of how strategic decision
makers actually think.”
David Bohm
Cost, Speed & Accuracy of Intuition
The analytic approach to problem solving
produces the precise answer more often, but
its distribution of errors is quite wide.
Malcolm Westcott
At any given moment one is conscious of
only a small section of what one knows.
Definition:
Frances Vaughan
Intuition ….
Looks in-to-it
Perceives what is unconscious
Visualizes it as pictures, symbols, archetypes,
metaphors, analogies
Connect and link it to consciousness
Synthesize elements of knowledge and
information to coherent patterns and wisdom
Finds the meaning
Can intuition be wrong?
Intuitive problem solving;
James March
What to do?
James March
A little story ....
There was a poor farmer who had a chicken, which
suddenly produced an egg made of gold ......