Professional Documents
Culture Documents
June 2019
Metric Glossary
• Followers • Page views
• People who see your posts on their social • The number of times the profile has been
feed or timeline. viewed by people.
• Reach • Shares
• The number of people who had content • The number of tomes someone was shared
from your page on their screen. your posts/content.
• Engagements • Likes
• Includes likes, comments, shares and
• An engagement metric on posts.
clicks.
• Mentions
• When a user links to your page in their
captions.
Monthly Facebook Analysis (June)
Page Followers Post Reach Post Engagements Page Views
106 (+1) 136 (+116) 32 (+31) 124 (-34)
+.95% From May +580% From May +3100% From May -21.52% From May
1 click 21 engagements
27 reach 2 comments
Monthly Facebook Analysis
Monthly Reach Monthly Engagement Monthly Page Views
180 35 180
160 30 160
140 25 140
120 20 120
100 15 100
80 10 80
60 5 60
40 0 40
20 ar
y ry ch ril ay ne 20
u u a ar A p M Ju
n br M
0 Ja F e 0
January February March April May June January February March April May June
Monthly Twitter Analysis (June)
Page Followers Post Impressions Mentions Profile Views
632 (+2) 11,900 (+4,562) 2 (+ 0) 451 (+177)
+.32% From May +62.17% From May +0% From May +64.6% From May
2 likes
1 retweet
0 shares
17 engagements
1,437 impressions
0 comments
12 link clicks
Monthly Twitter Analysis
Monthly Impressions Monthly Page Views Monthly Followers
14000 500 634
450 632
12000
400 630
10000 350 628
0 shares 1 like
5 clicks 6 engagements