External Analysis

and
Strategy Formulation
Group Members
Name ID
Wakil Ahmad Chowdhury 1713146630

Tahsin Kabir 1721826630

Mohammad Safayatul Alam 1410215030

Md Moinul Islam 1713096630

 Introduction

 ACI Foods LTD (Limited, ACI FOODS LTD, 2020)

 Business portfolio PURE and FUN

 Mission and Vision

 Managing Director, Dr. Arif Dowla. (Hossain, 2019)

 MNC and Local Competitors (LLC, 2020)

 SWOT Analysis
STRENGTH
 One of the market leaders with well-established brand
image
 High quality products
 Very good distribution network
 First company in Bangladesh to get certification of ISO
14001 Environmental Management System in 2000
 Global partnership with giant brands
 Owned the largest retail chain of the country- Shwapno
OPPORTUNITY
 E-commerce business establishment
 Gaining better market share as the target
market or market need is very high
 Better export quality products available
 Better distribution opportunity as it owned
Shawpno
WEAKNESS
 Less promotional activities
 High price of the raw materials
 R&D sector is not so strong
 Few products have weak market image
 Lack of brand loyalty in the industry
THREATS
 New competitors
 Products are copied easily
 Competitors are running excellent
promotional activities
 Increasing price of the raw materials
 Changing buying behavior of the consumers
 Recommendation
Functional Strategy  
Functional value creation strategies for Quality and Customer
Responsiveness

Leadership
Quality
• Strategic direction
• Account regular review
• Clear view
• Role model (ACRASIO).
Customer Responsiveness
• Consideration
• Seeing customers digitally
Production
Quality
• lean production system
• HQTS (Ltd., 2020).
• Superior workplace
Customer Responsiveness
• Technology and quality
• Convenience to use the product
 Marketing
Quality Material Management
• Conscious about quality and Quality
price sensitive • Plantation
• Advertising • Provide seeds or fertilizer
• Customer feedback Customer Responsiveness
Customer Responsiveness • customer wants 100% pure
• Increased attraction spice you are supposed to take
associated with products. supplies which will give 100%
• Digital Media pure spices
• Products and benefits
 R&D
Quality Information System
• Proper mechanical Quality

assortments. • Quality analytics and

• Sensor Driven Harvester & robotic process

Transplanter (Biolife, 2020). • factory processes

• Product and Services information system and

Customer Responsiveness logistics digital platform

• Customer want and needs. Customer Responsiveness
• Focus group discussion • Email applications,

•Consciousness about customer Spreadsheet Apps.

health • Official Web Page

 Human Resource
Quality
• Recruitment
• training and development
• Compensation strategy
Customer Responsiveness
Think as a customer
Being a part of the survey.
 Organizational Structure
Organizational Structure
• Top management should not be
taking all the decisions
• Centralized and Decentralized
• Increase in production should be
taken care by production manager
• Budget is a major decision which
needs CEO
• (Marketing Practices of ACI
Limited-A Case Study, 2018)
Organizational Process
• As ware focusing on customer
responsiveness and quality assuring strategy
the decision making process should not be
based on just market research
• The distance should be minimized between
lower and top level management
• Low level employees involvement is crucial
• ("ACI Management Reporting System of
ACI-Laser Division: An Analysis of its
Efficiency - The Lawyers & Jurists", 2020)
 Organizational Control &
Organization Culture
Incentives

• Insurance policy and bonuses

•Working with others and good workforce
•Fairness and correct judgment in work
•Consultation with superiors
•Observe all suggestions and complaints
from website and social media
(Company Values & Team Norms,2020)
• Target sale Profit share
(Mir Mohammed Nurul Absar, 2020)
People
•Training and develop skills
•Recruitment fairness
•Creating benefits and compensate for
employees
(Employee compensation & Benefits, 2020)
Conclusion

 One of the largest company in fgmc industry in Bangladesh and they

are working toward their mission and vision gradually.
 They should focus on their competitive advantage while working
alongside with their competitors like- Pran, Shazib, BD foods, etc.
 Aci foods ltd. should focus more on their R&D based their swot
analysis and organizational architecture.
References
 Marketing Practices of ACI Limited-A Case Study.(2018). Retrieved from
http://dspace.uiu.ac.bd/bitstream/handle/52243/525/Marketing%20Practices%20of%20ACI
%20Limited-A%20Case%20Study%20on%20ACI%20Mosquito%20Aerosol.pdf?sequence=1 
 ACI Management Reporting System of ACI-Laser Division: An Analysis of its Efficiency - The
Lawyers & Jurists. (2020). Retrieved from
https://www.lawyersnjurists.com/article/aci-management-reporting-system-aci-laser-division-analysis-ef
ficiency/
 Company Values & Team Norms. (n.d.). Retrieved September 2020, from Teambay:
https://teambay.com/company-values-and-team-norms/
 Employee compensation & Benefits. (2020, September). Retrieved from Assignment Point:
https://www.assignmentpoint.com/business/management/employee-compensation-benefits-package-aci-
limited.html
 Mir Mohammed Nurul Absar. (2020, September). Employee Compensation Practices in Industrial
Enterprises of Bangladesh: A Public-Private Comparison. Retrieved from Researchgate:
https://www.researchgate.net/publication/216676000_Employee_Compensation_Practices_in_Industrial
_Enterprises_of_Bangladesh_A_Public-Private_Comparison