Unit 02: Safety First

Theme: Advertising, Consumers and Safety

Sequence one: Listen and consider

 Warming Up :
Look at the following pictures then answer the questions:
I. Pre- Listening :
Task 1: What should people take into account
when they want to buy something?
 high

low
Product poor

Price
rich good

ingredients

poor
Brand Quality local

imported
Origin
fake
genuine
In addition to :
Date of production
Date of expiry
Packaging
Publicity = Advertisment = Ads
Task 2: Look at the following pictures and say what do they
represent?
Genetically Modified Food : (GMF)
Organic Food:
Organic
Apple

Conventional
Apple
Task2 : Match the words with their corresponding definitions:

1- Ordinary food
a- Organic Food
2. food
raised without
chemicals and processed
without additives.
b- Genetically modified
food 3- a
person who does not eat
meat, fish, or, in some
cases, any food derived
from animals
C- conventional food

4- Food items that have had

their DNA changed
d - Vegetarian through genetic engineering
Answers:
2. Foodraised without chemicals and
a- Organic Food processed without additives.

4- Food items that have had their

DNA changed through genetic
b- Genetically modified food
engineering

C- Conventional food 1- food raised with fertilizers and

pesticides.

3- A person who does not eat meat,

d - Vegetarian fish, or, in some cases, any food
derived from animals
 II. Listening :
Task 01 : Listen to the interview and order the following main ideas
according to their appearance in the interview.
a. The debate around GMFs. ……. 4
b. The type of food people prefer buying.2 ……
3 ……
c. Advertising promotes the idea that organic foods are healthier.
d. The types of food available in the market today. 1 ……
Task 02: circle the letter corresponding to the right Answer .
A. c. Three types of food are available in the market today.
…………
a.Two b. Several c. Three
b. organic food
B. People prefer buying………….
a.GMFs b. organic food c. conventional food
c. natural
C. Organic food is ……………..
a.modified b. unhealthy c. natural
Task 03: Listen to the interview again and say if the following statements are
‘true’, ‘false’ or ‘not mentioned ‘ :
A. As a result of the impact of advertising, consumers prefer
buying organic food to purchasing conventional or genetically
modifiedTrue
food. …………
B. Owing to bad publicity, GMFs will certainly disappear.
…………
N.Mentioned
C. GMFs are harmful to both man’s health and the
N.Mentioned
environment. ………….
D. The debate about the farming of GMFs will possibly
True
continue. ………….
 III.After –Listening :
As a consumer, talk about your food preferences:
• What do you generally consume? Organic , GMF or Conventional food?
• Do you think that GMF can be harmful?
• What about the other consumers in your country?