Entrepreneurship Organization

GROUP 15
Asmath RamaKrishna(2020PGP079)
Anvita Thakur(2020PGP056)
Mattez Panesar(2020PGP235)
Sharan Saarsar(2020PGP390)
Palak Agarwal(2020PGP281)
10 Business ideas
1. Food and restaurant blockchain ​
2. Solar energy setup​
3. Drone Delivery​
4. Food on wheels (Food trucks)​
5. Online Fitness Instructors application​
6. Biometric sensors
7. Online food delivery site for Home-makers
8. Automobile service on wheels
9. Online cloth shopping store for brands using AR for consumers
10.Online art store with tie ups with local artists and food & beverage
establishments
SOFDOC
Digitize your health
Tired of maintaining physical medical
documents?
SofDoc has come to your rescue!
 What’s SofDoc?

A secure, reliable, one-stop platform for storing and

maintaining medical documents that can be accessed
anytime, anywhere, at user’s convenience.
Execution Plan
 Target Market
● Urban population, who can register and
use the app by themselves.

● Geography-Tier I & II cities.

● Psychographics- Procrastinators, negligent Source:https://www.alamy.com

 Expected Market Size
● Urban population and 15% rural

population (56 crores)

● Age bracket of 15-65 and

10% of 65+ (39 crores)

● Initially, to target top 10 cities of

India (7.4 crores)

● Initial 20% penetration (1.48 crores)

 Marketing Strategy

DIRECT COLLABORATE COLLABORATION

ADVERTISEMENTS WITH MEDICAL WITH INSURANCE
TO TARGET USERS PROFESSIONALS COMPANIES
 Cost Drivers

App Marketing and

Licensing App Maintenance
Development Advertising
How we plan to earn
 Our competitors
1. Health tech- Driefcase
2. Photo scanning apps- Adobe scan, Office lens
3. Cloud Storage- Google drive