VALENTINE’S DAY CAMPAIGN

Message:
The objective of this campaign was to drive
sales, increase visibility and drive transactions
through their online channel

The uniqueness of this campaign was that it

focussed on each day of Valentine’s week (7th
to 14th Feb) instead of just Valentine’s Day

Positioned this campaign where importance

was laid upon on celebrating and sending gifts
on each occasion of entire week
 z
Creativity:

 For each special day, the outlay and

design of their entire website was
changed due to which consumers
would buy gifts impulsively instead of
just 14th February
 Special personalized gifts along with
exclusive discount coupons were
provided to promote consumers to buy
from online channel
Mission is to offer customers a wow experience through continuous
innovation of premium products & services by using world class technology
& processes z

Media:-
Online Media was used, social media platforms like Instagram, Twitter & Facebook. Each day, a question was
put up related to Valentine’s day & love in general to encourage people to engage & participate with the page.
Promotions for valentine’s day were also created to target consumers. Each day to the run up of the valentines
day was celebrated with a changed cover image. Gifts appropriate for celebrating each day were promoted.

Social customer care:-

• More than 150 complaints were handled through
Facebook, Twitter and Google Plus
• Each complaint was responded to and resolved with
the help of FNP’s customer service team
• Positive customer reviews were shared
• Social channels were used to communicate with
disgruntled customers to assure them that each and
every complaint will be resolved
Why Ferns & Petals used Facebook & Instagram for reaching
out to customers?
z
• 80% of all Internet users use Facebook. Even 65% of adults over the age
of 65 use Facebook. It has billions of users and most of them check their
Facebook page multiple times per day
• Major benefit of Facebook & Instagram advertising is its cheap & its ability
to reach your exact audience. Facebook is the most targeted form of
advertising. You can advertise to people by age, interests, behaviour and
location.
• Facebook & Instagram advertising will significantly build your brand
awareness. It is a great way to make people aware of what you have to
offer. It’s also measurable
Brand -Festival Fit
Ferns & Petals is predominantly a flower & gifts retailer & one of the largest
flower retailers in the world. The firm has also expanded into E-Commerce
sector. Ferns & Petals comes up with some interesting campaigns around most
of the celebrations, mostly online promoting its personalized products suited to
the occasion. Exchanging gifts & flowers is mostly done by couples & so
valentines day is a major occasion for Ferns & Petals to market itself by creating
suitable products for the occasion.