eCommerce

Business
Plan
Free Template
 eCommerce Business Plan
6 Basic Sections

Section 1 Section 2
Executive Summary Company Overview

Section 3 Section 4
Market Analysis Marketing Plan

Section 5 Section 4
Operations Plan Financial Plan
 eCommerce Business Plan
1. Executive Summary

Write down just one slide summarizing each section of your business plan.

Details

Business Model

Products / Services

Target Market

Management Team

Financial Strategy
 eCommerce Business Plan
2. Company Overview
Details

Brand Name

Founder Name(s)

Brand Traits

Domain Name

Company Type

Value Proposition

Mission Statement

Vision
 eCommerce Business Plan
3. Market Analysis

Industry Analysis Details

Internet Access

eCommerce Revenue

eCommerce Revenue Growth

eCommerce Penetration Rate

Total Number of Online Shoppers

 eCommerce Business Plan
3. Market Analysis

Segment Market Details Size (Ex: No. of FB Audience)

Core Audience

Segment 1

Segment 2

Segment 3
Niche Selection Details

Product Niche Overview

Micro Niche / Sub Niche

Type of Niche
 eCommerce Business Plan
3. Market Analysis

Competitive Head Sales Competition Pricing Mission

Products Website Traffic
Analysis Quarter Channels Category Range Statement

Market Leader

Competitor 1

Competitor 2

Competitor 3

Competitor #
eCommerce Business Plan
3. Market Analysis
SWOT Analysis

S
 eCommerce Business Plan
4. Marketing Plan

Marketing Overview Details Annual Cost

Marketing Strategy
Advertising Strategy
Marketing Channels
Pricing Strategy
Marketing Budget
Promotion Budget
eCommerce Platform / Hosting
Apps / Plugins
Website Design / Development
Email Automation
 eCommerce Business Plan
5. Operations Plan
Logistics Details Size (Ex: No. of FB Audience)

Suppliers

Production

Facilities

Equipment

Shipping and Fulfilment

Inventory
Operations Role

Personnel 1

Personnel 2
 eCommerce Business Plan
6. Financial Plan

Business Budget Details

Business / Brand Set Up

Technology Costs

Product Costs

Content Costs

Marketing Budget

Total Startup Costs

Break Even Point (# of Core

Units)

Payback Period
 eCommerce Business Plan
6. Financial Plan

Revenue Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Traffic

Goal/Event

Conversion Rate

Transaction Rate

Marketing Budget

Average Order Value

Revenue

Net Profit
 eCommerce Business Plan
6. Financial Plan

Revenue Forecast Year 1 Year 2 Year 3 Year 4 Year 5

Traffic

Goal/Event

Conversion Rate

Transaction Rate

Marketing Budget

Average Order Value

Revenue

Net Profit
 eCommerce Business Plan
6. Financial Plan

Revenue Forecast Year 1 Year 2 Year 3 Year 4 Year 5

Traffic

Goal/Event

Conversion Rate

Transaction Rate

Marketing Budget

Average Order Value

Revenue

Net Profit
eCommerce Business Plan
Additional Notes
 is the largest eCommerce enabler in the Middle East

10+ 10,000+ 27+ 6000+

Years of Online stores in Million USD of Features tailored
experience in over 40 sales processed on especially to your
eCommerce countries our online stores eCommerce business
needs

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