Purposive

Communication
MODULE 1-LANGUAGE AND
COMMUNICATION

Prepared by: Mrs. Via

Republic Act 8293 SECTION 172. Literary
and artistic works, hereinafter referred to as
“works”, are original intellectual creations in
the literary and artistic domain protected from
the moment of their creation.

Borrowed materials or works

included in this module are owned by their
respective copyright holders. The author or
the one who prepared the module does not
represent nor claim ownership over them.
MODULE CONTENT
❖ The Nature of Language
❖ Types of Communication
❖ Communication Processes, Principles,
and Ethics
Note: This module is for Week 1 and 3 of Preliminary
Period
Learning Objectives:
At the end of this module, the learners can:
1. Demonstrate an understanding of the key ideas in language and communication; and

2. Discuss the advantages and disadvantages of the different communication types in

various communication settings;

3. Explain the various communication models and how they help in understanding the
communication process;

4. Point out the ethical issues involved in communication.

 REFERENCES
❏ Adler, R.,Elmhorst, J.M., & Lucas. (2012). Communicating at work: Strategies for
Success for Business and the Professions. NY: McGraw Hill
❏ Ariola, Mariano. Purposive Communication. (2018). Manila: Unlimited Books Library
Services & Publishing Inc.
❏ Bullock, R. and Goggin, M. (2013). The Norton Field Guide to Writing. 3rd ed. W. W
Norton and Company
❏ Chase, R. And Shamo, S. (2013). Elements of Effective Communication. 4th ed.
Washington, Utah: Plain and Precious Publishing
❏ Dainton, M. and Zelley E. (2015). Applying Communication theory for Professional
Life. A Practical Production. 3rd ed., Sage Publications
❏ Madrunio, M. R., Martin, I. P. (2018). Purposive Communication Using English in
Multilingual Contexts. Quezon City: C & E Publishing Inc.
❏ https://www.businessinsider.com/body-language-around-the-world-2015-3