COMPANY OVERVIEW

• It is well said that success is a journey not a

destination and we can see it proved by Karvy. Under
this company we will also see that how this company
emerged from 1980 to 2014.
• The turning point came in the year 1989 when it
decided to enter into one of the not only emerging
rather potential field too i:e stock broking. It added the
feather of stock broking into cap. At the same time it
become the member of Hyderabad Stock Exchange
through association firm Karvy securities ltd.
• Karvy investor services centres were set up in the year
1992.
• It stepped into corporate finance and investment
banking in the year 1995.
 INDUSTRY

• Securities and exchange board of India was

established a Securities and Exchange Board of
India Act (SEBI Act) on 30th January 1992.
• To protect the interest of the investor in securities.
• To promote the development of securities market.
• To regulate the securities market.
• Established National Stock Exchange of India
• In NSE the integrated networking for trading in
stock market in India.
 COMPETITOR ANALYSIS
ICICI Direct: it has launched and established an
online trading service on website.
• Products and Services of ICICI Direct
• Investing in mutual fund
• Personal finance
• Customer service features
• IPO’s
• Margin trading
• Margin plus trading
• Call trade trading on NSE/BSE
• Trade in derivatives
 HDFC Securities
• Online trading for resident and non-residents
• Indians Cash n carry on both NSE and BSE
• Day trading on both NSE and BSE Trade on future and options on NSE
Online IPOs
• Telephone based broking (equity and derivatives.
India Bulls Securities limited
• Equity and debt broking services
• Insurance
• Commodity services
• Mutual Fund distribution
 PESTLE ANALYSIS

POLITICAL & LEGAL

Heavy regulations and tough ECONOMIC
inspections by stock exchange board of
PESTLE ANALYSIS OF KARVY india(SEBI) to avoid major scams like Limited FII & FDI inflows
STOCK BROKING Harshad Mehtha & Ketan Parekh Limited trade and heavy regulations in
Settlement Period and Settlement Cycle currency trade
Know your customer (KYC)

TECHNOLOGICAL & ENVIROMENT

SOCIAL Technology advances the stock
Apprehensiveness of investments in exchanges, improved trading hardware
stocks & shares and software enabling nearly 10 million
trades per day
 SWOTS ANAYLISIS
• Strengths
• Employees are highly empowered.
• Strong communication network.
• Good co- operation between employees.
• Number 1 Registrar and Transfer agent in India.
• Number 1 dealer of investment products of India.
• Weaknesses
• High employee turnover.
• Opportunity
Growth rate of mutual fund industry is 40 to 50% during last year
ended that this rate will be maintained in future also. Marketing at
semi & rural areas.
Threats
Increasing number of local players. Past image of mutual fund.
 RECOMENDATIONS
• The company should come up with some good
strategies to create awareness among people
regarding the equity market .
• They should try to provide some extra services to
their customers. The company should concentrate
more on after sales services.
• More training is needed for the investors to make
investments in various avenues. The procedural
formalities regarding certain investments must be
reduced.
 CONCLUSION
• In the study there is general lack of complete
knowledge about mutual funds. 
• A mutual fund brings people together and it will make
a group of people and invest their money in stock
bonds and other securities.
• Most of the investors though those mutual funds are
one –way ticket to a jack port but it is not so.