Professional Documents
Culture Documents
Strategies in Action
Strategic
Management:
Concepts & Cases
11th Edition
Fred David
Quantifiable
Objectives --
Measurable
Realistic
Understandable
Challenging
•Hierarchical
•Obtainable
•Congruent
•Time-line
Forward
Integration
Vertical Backward
Integration Integration
Strategies
Horizontal
Integration
Market
Penetration
Intensive Market
Strategies Development
Product
Development
Related
Diversification
Diversification
Strategies
Unrelated
Diversification
Retrenchment
Defensive Divestiture
Strategies
Liquidation
Differentiation Strategies
Focus Strategies
(Low-Cost Focus &
Best-Value Focus)