MAJVCG

Fisdap: The Nursing Opportunity

Should Headwaters diversify into nursing?

YES

Group 6

Divya | Gandharv| Sourabh

 Countering the Risks

“We are pretty sure we can make money if we enter nursing. The question is should we continue to live our
life as the happy Big Fish in our small pond or take more chances to grow in the bigger outside world? It’s a
question of now or never.”

The Current Scenario

• Slowing growth in revenues. 12% growth in revenues despite 18% growth in products reflecting limited
revenues from newer products launched.

• Increased competition in core market with Ascendant heavily funded by private equity growing rapidly 
need to diversify products.

• Globally recognized players like Pearson may enter & grab the “low hanging fruit” as opportunity is big

• A Counter for financial conservatism: Fisdap has limited cash reserves of 0.5 Mn to compete with
Ascendant, so, will need external funding anyway.

• Countering Culture Risk: A flat organization following the ‘Scrum’ approach against traditional software
development, it took pride in its flexibility and effective feedback loops -> Something which would be
appreciated by VCs itself and not messed with, keeping the culture intact.
 Opportunities in Nursing (Why?)

EMS Business: EMS Business

- Anticipated changes in regulations, certifications and technology
- Limited Growth opportunities in EMS
Nursing Opportunity: Nursing Opportunity
- Market size: 2.8 Mn licensed Nurses as compared to 270k EMS
145k exam takers with around 8% annual growth rate.
- Timing: No competitors at present.
- Partners: TMCC and other potential partners
- Scrum technique allows them the flexibility toExpenses
learn &&adopt
(Salary fast
others) 462469.3333
1/3rd of salary exp to allow
for other exp as well
No of students 144583
- An approximate cost benefit analysis Pass rate 88%
No of interns 127233.04
showing that the opportunity can be cost 27.5
Market share 15%
quite profitable Revenue 524836.29
 Facilitating the proposed diversification

Possible Ways
• The company can enter into the new opportunity by beginning to offer products like the ‘Scheduler’, which
have largely the same application in the allied fields as it has in the EMS. A 7.4 million strong professional
market would open up on entering into this segment.

• The uncertainty regarding entering new segment can be countered by smarter tactics. Marketing budget
can be kept small by focusing on hospitals that would lead the transition in schools. Pricing can mimic the
EMS products to help in familiarity.

• Nursing is expected to have a similar shift in regulations as EMS. Partnering with TMCC will not only help
gain the first mover advantage, but will also block any other competitor from taking up this opportunity.

• External Funding
If acceptable to Johnson and the company, External funding could provide the cushion to take the risk of
entering a new segment. The allied services are moving towards commonality of regulations and FISDAP’s
previous experience in making software will help it capture new market quickly. They can also use this for
entering into international markets properly. Being a strong player in its niche market, Johnson may be able
to negotiate favourable terms.