Here is where your branding guidelines presentation begins

TABLE OF CONTENTS

01 02 03 04 05
OUR LOGO OUR COLOR TYPOGRAPH BRAND
CREATIVE STANDARDS Y VOICE:
PROCESS TONE &
CHARACTER

2
 INTRODUCTION

Mercury is the closest planet to the Sun

and the smallest one in the Solar System
—it’s only a bit larger than our Moon.
The planet’s name has nothing to do
with the liquid metal since it was named
after the Roman messenger god,
Mercury

3
 PERSONALITY

Cute Lovely Friendly

Jupiter is the biggest Venus has a beautiful Despite being red, Mars
planet in our Solar name, but it’s terribly hot is a cold place, not hot
System

4
LOGO

5
LOGO CONCEPT

Mercury is the closest planet to the Sun

and the smallest one in the Solar System
—it’s only a bit larger than our Moon.
The planet’s name has nothing to do
with the liquid metal since it was named
after the Roman messenger god,
Mercury

6
OUR CREATIVE PROCESS

+ + =

7
 BRAND CONSTRUCTION

Venus has a beautiful name and is the

second planet from the Sun. It’s
terribly hot—even hotter than
Mercury—and its atmosphere is 5x
extremely poisonous. It’s the second-
brightest natural object in the night
sky after the Moon

4x

8
 DIMENSIONS

PRINT
Venus has a beautiful name and is the
Offset/
second planet from the Sun. It’s
Serigraphy
30mm 20mm terribly hot—even hotter than
Mercury—and its atmosphere is
extremely poisonous. It’s the second-
brightest natural object in the night
sky after the Moon

DIGITA
L 160px 100px
Web/Video

9
 CLEAR SPACE REQUIREMENTS

Venus has a beautiful name and is the

second planet from the Sun. It’s
terribly hot—even hotter than
Mercury—and its atmosphere is 6x
extremely poisonous. It’s the second-
brightest natural object in the night
sky after the Moon

4x

10
DOS

● Here you can describe the correct

uses of your logo
● Here you can describe the correct
uses of your logo
● Here you can describe the correct
uses of your logo
● Here you can describe the correct
uses of your logo

11
 DONT’S

● Here you can describe the

incorrect uses of your logo
● Here you can describe the
incorrect uses of your logo
● Here you can describe the
incorrect uses of your logo
● Here you can describe the
incorrect uses of your logo

12
 COLOR STANDARDS

#273857 #ff614d
R: 39, G: 56, B: 87 R: 255, G: 97, B: 77
C: 94, M: 88, Y: 49, K: 18 C: 0, M: 82, Y: 65, K: 0

#e5bc9a #b75b5b
R: 145, G: 221, B: 212 R: 255, G: 125, B: 75
C: 61, M: 0, Y: 30, K: 0 C: 0, M: 72, Y: 70, K: 0

13
COLOR GUIDELINES

14
 TYPOGRAPHY

BARLOW
DENK ONE SEMICONDENSED
ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn abcdefghijklmn
opqrstuvwxyz opqrstuvwxyz
1234567890 1234567890

15
ICONOGRAPHY

17
IMAGES GUIDELINES

Venus has a beautiful name and is the

second planet from the Sun. It’s
terribly hot—even hotter than
Mercury—and its atmosphere is
extremely poisonous

18
 BRAND VOICE

TONE
Despite being red, Mars is a cold
place, not hot. It’s full of iron oxide
dust, which gives the planet its
reddish cast
CHARACTER
Venus has a beautiful name and is
the second planet from the Sun. It’s
terribly hot and its atmosphere is
extremely poisonous

19
 OUR TAGLINE

Venus has a beautiful name and is

the second planet from the Sun.
It’s terribly hot—even hotter than
Mercury—and its atmosphere is PLACE YOUR TAGLINE
extremely poisonous. It’s the HERE!
second-brightest natural object in
the night sky after the Moon

20
THANKS!
Does anyone have any questions?

addyouremail@freepik.com
+91 620 421 838
yourcompany.com
 CREDITS

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22
 RESOURCE LINKS

IMAGES & PSD VECTORS

● Dog with Jacket headphones ● Pack pet shop accessories flat design
● Party dog ● Hand drawn winter animals collection
● Dog mockup with signage ● Hand winter animals collection 2
● Slate mockup with dog concept ● Accessories toys pets

23
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#073763
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