Scribd Logo
Upload

Welcome to Scribd!

  • Production Operation and TQM: Professor: Cecilia A. Balaoing, Mba, PH.D.-BM, Lfa

    Uploaded by

    Karyll Justo
    50 views3 pages
    Cebu Pacific Air is an airline in the Philippines that some overseas Filipino workers (OFWs) avoid using due to issues with its service quality. The document discusses strategic dimensions of quality including reliability, conformance, durability, serviceability, aesthetics, and perceived quality. Students are tasked with reading about Cebu Pacific Air and answering questions about why OFWs avoid it, which service quality dimensions are lacking, and recommendations to improve to attract more OFWs.

    Original Description:

    Original Title

    PPTX-for-Production-Operation-and-TQM-Part-2

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Cebu Pacific Air is an airline in the Philippines that some overseas Filipino workers (OFWs) avoid using due to issues with its service quality. The document discusses strategic dimensions of quality including reliability, conformance, durability, serviceability, aesthetics, and perceived quality. Students are tasked with reading about Cebu Pacific Air and answering questions about why OFWs avoid it, which service quality dimensions are lacking, and recommendations to improve to attract more OFWs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    50 views3 pages

    Production Operation and TQM: Professor: Cecilia A. Balaoing, Mba, PH.D.-BM, Lfa

    Uploaded by

    Karyll Justo
    Cebu Pacific Air is an airline in the Philippines that some overseas Filipino workers (OFWs) avoid using due to issues with its service quality. The document discusses strategic dimensions of quality including reliability, conformance, durability, serviceability, aesthetics, and perceived quality. Students are tasked with reading about Cebu Pacific Air and answering questions about why OFWs avoid it, which service quality dimensions are lacking, and recommendations to improve to attract more OFWs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Production Operation

    and TQM
    PROFESSOR: CECILIA A. BALAOING, MBA, PH.D.-BM, LFA
    Part 2
    Strategic Dimensions of Quality
    1. Features
    2. Reliability
    3. Conformance
    4. Durability
    5. Serviceability
    6. Aesthetics
    7. Perceived Quality
    Students Task
    Direction: Read the story of Cebu Pacific Air and answer the
    questions below.
    1. What are some of the reasons OFWs avoid taking their
    flights using Cebu Pacific airline? Explain your answer.
    2. What particular dimensions/s in service quality is lacking
    in Cebu Pacific airline? Discuss them.
    3. What improvements will you recommend to Cebu Pacific
    airline to become saleable to OFWs? Describe your
    recommendations.

    You might also like