Parle History

Strength
• Most widely distributed Indian biscuit brand
• Largest sold biscuit in the largest market
• Trusted brand
• Very strong in mid tier and mass segment
• Parle’s market share
• Exports 
• https://www.marketing91.com/swot-analysis-parle-g/
Weaknesses
• Missing premium range biscuits 
• Marketing is very less
• Regional players 
Opportunities
• Increase marketing communications
• Start a premium range 
• Use distribution for more mass products
• Tie ups with schools and hospitality segment to increase sale
Threats
• Rising Costs
• Mature market
Choose Which Products you want to take
Global and Why?
• Parle multigrain cookies ( Explanation in term of parle started off its
business keep health in mind introducing glucose biscuit, however
spending power of people has been increasing and parle g has
reached to maturity stage, hence keeping our core value and beief we
tend to evolve our product by adding enhanced version of pargle g
• Parle multi g “g stand for grains”
Market Analysis and Insights: Global Digestive Biscuits Market
Market Analysis and Insights: Global
Digestive Biscuits Market
• Digestive biscuits market is expected to grow at a growth rate of 5.8% in the forecast
period 2020 to 2027. Growing demand for the convenience snacking is expected to
create new opportunity for the market.
• Growing demand for healthy products among population is expected to drive the
market growth. Some of the other factors such as rising awareness about the high
nutritional content of digestive biscuits, changing lifestyle of the consumers, easy
availability of the product and rising prevalence for non-GMO products are some of
the factors which are expected to enhance the demand for the digestive biscuits
market in the forecast period of 2020 to 2027
• Rising awareness about the high sugar content of digestive biscuits, have high content
of sodium, contain high calorie content and not suitable for the consumer with 
blood pressure are some of the factors which are expected to hamper the market
growth in the mentioned forecast period.
Which Geography? Why that Geography?
• Since parle is already present in 7 countries at present, we would be introducing our product in Singapore
• Singapore democratic country, so political risk would be minimum
• Singapore is one of the leading hubs in Asia, often favoured by international banks, multinational organisations and
businesses when setting up an operation in Asia.
• Singapore has an attractive tax regime with the highest corporate tax rate on taxable income at 17%, and
concessional rates on a company’s first S$200,000 of income. The tax on capital gains and dividend income is 0%. All
foreign-sourced income is tax-exempt as long as the income is subjected to tax in a country with a headline tax rate
of at least 15%.
• Foreign investors will have access to a multilingual talent pool and highly skilled personnel with local knowledge.
Workers in Singapore are highly motivated and talented due to sound education policies and attractive immigration
guidelines. English is widely spoken, enabling a seamless integration for foreign companies. Foreigners can own
100% of the company they set up in Singapore.
• Singapore’s low tax policies and excellent talent development programmes have attracted multinational companies
such as Google, Facebook and Pfizer to designate Singapore as their regional headquarters. Singapore is a member
of ASEAN, so benefits from low or no tariff trade amongst the member countries. Singapore is a pivotal business
epicentre in Asia, and businesses will only benefit when expanding their companies into Singapore.
Why Singapore?
• It is the world’s busiest port and a top location for investments in the
Asia Pacific region. Factors such as strategic location, a competitive
workforce, pro-business environment, and forward looking economic
policies have enabled Singapore to be the world’s gateway to Asia.
• Strong Legal System and High Degree of Personal Safety
• Business Friendly Ecosystem
• Strategic Position and Network of Trade Agreements
Target Audience
• Millenniums
• GenX
• Geny
• Baby bloomers
Mode of entry
• Exporting of our product at the initial stage
What would be Marketing strategy?
• The product would be listed on amazon and other online channgel
were same can be ordered
• Having strategic partner ship with school and hospital were the
product can recommended and can be sold
Choose Which Products you want to take
Global and Why?
• Parle Digestive