Eighteen – The luxury

brand’s Human Capital

problem

Group Members
Muhammad Talal Maqsood
Ali Abdul Razzaq
Sahibzada Farhan ul Haq
Malik Mohsin Safdar
Company Background
• It is a multinational company
comprising of investors from
Egypt, Pakistan and UK

• Headquartered in Islamabad
and founded in 2016 with a
single project but now
functioning in all major cities of
Pakistan. They have currently
staff of 50-80 employees.
 Characters
• Zahid Junaid (PA to HR Director)
• Mr. Zain (HR Director)
• Mr. Usman Ali (CEO)
• Mr. Haris Shahid, (Director of Finance
& Accounting department)
• Mr. Jahangir Daniyal (Marketing &
Sales Director)
• Ayesha (College mate)
Case Synopsis
• Case starts when Zain was assigned the task to control growing
turnover rate by the CEO

• Zain did meetings inside and outside the company to get a hold of the
issue

• Zain came around some major reasons during these meetings

• Case ends with Zain pondering on how to tackle the situation

Target Audience

• Undergraduate and graduate level students of Human Resource

Management
• Executive HR programs related to Strategic Human resource

Learning Objectives
• How underappreciated employees becomes a problem
• How to identify main causes for a problem by using different
methods
• Why employee satisfaction is necessary
• To gain an insight on High HR strategies used to address the
issue
Related Topics
• Employee Engagement:

• Employee Turnover

• Work Life Balance

• Compensation

• Growth of the employees

Theories & Models
• Herzberg motivator-hygiene theory

• Job Characteristics Model

1) Core job characteristics

2) Critical psychological states

3) Personal and work outcomes

Case Question 1
What are the major problems in the case?

High turnover rate

Employee engagement

Employee retention

Supervisory support
Case Question 2

What are the major reasons for these

problems?

High pressure job

Lack of consistent appraisal
Lack of growth opportunities
Management and supervisory issues
Case Question 3

Do you think Danial is one of the reasons for the feedback Zain
received from his employees or are employees lobbying
against him? If yes what makes you to point finger at Danial?

Danial is one of the reasons for employee dissatisfaction at Eighteen.

His rigid behavior , lack of empathy, lack of appreciation for

employees and biasness led to employee dissatisfaction
 Case Question 4
What should Zain do to rectify these issues?

Recommendations
Increase employee engagement
Work on motivators and hygiene factors
Increase employees and identify company needs
Design a fair and clear performance appraisal system
Conduct a meeting with top management regarding Danial