Digital Marketing in Rural Area

SRM Institute of Science and Technology

15EC401M – Multidisciplinary Design
Mentor: Dr. Ruhan Bevi
Guide: Dr. Deepa

Batch no :12
Gayathri Vaidhyanathan - RA1711004010269
S Anjali - RA1711004010631
Athuluri Mohan Siva - RA1711004010633
How it can be termed as MDD?
• Application Development Techniques

• Computer applications

• DBMS Structure for data collection of Rural sellers

• Involves agricultural inputs as well

Aim of the proposal

• Tocreate a digital marketing application for the

rural people who belong to the villages adopted by
SRM ,to enhance their life styles.
Difference from the existing scheme
• Usually
in any digital marketing scheme there will be many
mediators involved in the process.
• In
this scheme we are making sure that we reducing the
number of mediators, if possible with no mediators at all.
• Thiswill help in betterment of the rural livelihood and help
them to have direct contact with the costumers which will also
help them to get exposed to the urban society as well.
Introduction
• In rural areas villagers cultivate vegetables, eatable and other consumables like
fruits, flower, millets, and grains. The marketability of their produce totally rests
on the whole sale merchants.
• These relatively influence their social status which is mostly below the poverty
line. Hence to address this stern issue we are emerging with a technology
induction program among the villagers which will have its emphasis on the
passionate young minds.
• Also the agriculture sector’s status quo will be lifted to the optimum level with
the cooperation of the vibrant village youths.
• This project will address the blooming digital market which shall address in
boozing a descent market & help them in ensuring a descent livelihood.
Description
• In digital marketing of rural products development, we primarily focused on
consumer group identification i.e., understanding the customer through smart
phone.
• Then building an apt platform for the specific agricultural products like vegetables,
rice milk, egg, Greens, etc., are which will yield expected results that are grown by
the villagers.
• The usage of this particular app can be taught to the villagers by the students or
certain organisations after the development, this will help them have good
knowledge and get maximum benefits through this method.
Requirements

• Language to be used: C
• Environment: Android Studio
Reference
• https://doi.org/10.1016/j.jrurstud.2019.09.010
• https://ieeexplore.ieee.org/document/8376507
• https://ieeexplore.ieee.org/document/7539763
Thank You