Project Proposal

Covering of 150 + Artisans / Women

Entrepreneurs through Livelihood out reach
program(Digital Literacy) – Sawlamban Hunarbaaz
Mission -2021-22

Submitted to
Small Industries Development Bank of India (SIDBI)

Submitted By-
Grameen Vikas Sansthan

Village & Post–Hathini ,District,Mau

Uttar Pradesh -275102

Background
Skills and knowledge are the driving forces of economic growth and social development of
any country. The economy becomes more productive, innovative and competitive through the
existence of more skilled human potential. The level of employment, its composition and the growth
in employment opportunities are the critical indicator of the process of development in any
economy. Ironically, most industries in India are currently struggling with scarcity of skilled labor.
The current education system does not focus on training young people in employable skills that
can provide them with employment opportunities. Today, a large section of India’s labor force has
outdated skills. With current and expected economic growth, this challenge is going to only
increase further, since more than 75% of new job opportunities are expected to be "skill-based."
Population in the age group 15-24 known as youth constitute an important component of total
population of a country.

The Covid-19 pandemic has accelerated the pace at which technology is becoming commonplace
in our lives. Workplaces rapidly shifting to digitally enabled business solutions, education and
medical consultations going online, and contactless digital transactions being preferred and
promoted are just a few examples of how technology is quickly establishing a ubiquitous presence.
However, the pandemic has also exposed a stark digital divide, leaving a large proportion of India’s
population out of this paradigm shift. As per the Indian Telecom Services Performance Indicators
for July-September 2020, on 30 September 2020, the total number of internet subscribers per 100
people in India stands at 57.29, with this number being around 3 times higher for urban India
(101.74)1 compared to rural India (33.99). As per the report of the 75th round (2017-2018) of the
National Sample Survey (NSS), household-level statistics reveal that only 4.4% of rural households
own a computer as compared to 23.4% for urban households. In terms of access to the internet,
42% of urban households have access to the internet while the corresponding figure for rural
households is only 14.9%.

While availability of digital infrastructure will play a crucial role in bridging the existing gaps, it is
equally important to build digital skills among the Indian population to be able to take advantage of
this infrastructure. We use household data from the 75th Round of the NSS to understand digital
literacy in India, and make recommendations for a way forward in the context of several initiatives
taken by the government.

The Organisation

Grameen Vikas Sansthan (GVS) is a not-for-profit organization in the Uttar Pradesh working since
1989, well known for its commitment to work with marginalized sections of the society and
empower them attain dignified quality life. It was registered as an organization in 1989 by the like-
minded people in eastern Uttar Pradesh. In GVS We focus on mobilizing the community, educating
them and sharing right information which would give them an advantage in their social economic
and political live and liberate them from all injustice, vulnerability and marginalization. GVS is
working for women ,children and adolescent in Ghazipur ,Mau,Azamgarh and Ballia District.

Grameen Vikas Sansthan has been working relentlessly to bring about qualitative behavioral
change and impact lives of More than 2 lakh people in the Rural Uttar Pradesh and most of them
are adolescent ,Youths. Its bottom-up approach of inclusive development has changed lives of
many and has led the path in sustainable development. Grameen Vikas Sansthan is working With
USHA International in Ghazipur , Varanasi , jaunpur and Gorakhpur for Skill and enterprise
development Initiative taken by SIDBI and USHA as implementing agency for USHA Swawlamban
School in 210 Villages. GVS is also running a skill development center in Zamania Block of
Ghazipur in telecom Sector with the support of Plan India and Huwavei covering the 300+ Youths
in a year in different telecom technical head. In other program in Mau , GVS is covering more than
100 girls through the vocational skill development.

GVS’s vision is - A society free from all type of deprivation, injustice and discrimination.

OUR MISSION- is strengthening the capacities of the target community through organizing,
educating & capacity building in a manner that ,they will be able to address the issues related to
deprivation, injustice and discrimination by their own in sustainable manner

Organization’s Approach or Operating Model

GVS adopts the following approaches in their implementation

• Enabling sustainability.
• Promoting Entrepreneurial culture through Digital Literacy
• Promoting collectivization to ensure agency.
• Promoting vocational skills
• Ensuring the Community Based Organization (CBOs) to ensure the community
ownership.
• Linkages and liaison
• Faith and encouragement in integrated community based development through Capacity
Building.
• Engaging with local governance and other stakeholders

Relationship with Community

GVS plays a supporting role, which is of a catalyst and a facilitator. The organization has
this distinctive strategy to empower the weaker sections of the society especially the
socially excluded community to providing information, encourage them to fight for their
rights and motivate them to participate in the development processes. In conformity with
this, the programmes are need based and sustainable, technically and economically
feasible and socially viable. The motivation and initiative comes from the people and
their perspective. The strategy is such that the people are actively involved in
 programme planning and implementation. The transparency and high level of work
culture is maintained for time bound qualitative and quantitative achievements.

Major Intervention of the Organization:-

 Our Girls- Our Pride program
 Adolescents Right and Empowerment Program
 Equine Welfare program
 Daksh – Telecom Sector Skill Development Centre to promote skilling and
getting job opportunity in Telecom Sector.
 HIV Rapid Testing Program
 SIDBI-USHA Swawlamban Silai School Program(Enterprise Development)

Major Intervened Districts-

 Ghazipur
 Varanasi
 Gorakhpur
 Mau
 Ballia
 Azamgarh
 Jaunpur

A brief about Proposed Livelihood Outreach program.

OBJECTIVE:
• Bridge the digital divide and foster digital citizenship
• To empower women and make them digitally literate
• To facilitate deployment of urban and rural citizen services
through digital means
• Create learning interest
• Improved life skills
• Improve employment opportunities

Project Aim
To Promote and handhold digital literacy through Entrepreneurial Culture and setting up digitally
model enterprises among artisans in intervened villages.

Broad Objectives of the Program

i) Digital and Financial literacy

ii) Handholding for on boarding over e-marketing platforms
 iii) Identification of role models for mentoring and formation of associations

Sr.N Activities Implementing Process Outcome

o
Broad objectives of the programme are -
create digital literacy among Identify the artisans in clusters
and facilitate Create Digital
Artisans
literacy viz.,opening of email
accounts, Usage of smart phones,
WhatsApp, messages,accepting
payment by way of popular
platforms like Google Pay,
phonepay,Paytm etc, accessing
various relevant government/e-
commerce websitesamong
artisans

capacity building and handhold

Artisans for on boarding / sale
of their products to organizations
/ end users directly on digital
platform.
improve the sales and social
standing of Artisans in the
community

Disseminate and handhold

artisan in registration for PAN
card, Udyam Registration,
artisan cards etc.

Financial and Digital literacy-

The GVS will-

Basic financial literacy which

shall include knowledge about
banking viz. ;account opening,
account transactions, types of
loans and deposit products.

Create awareness about

formation and running of SHGs,
 Artisan Associations, natural
producer company
Handholding for on boarding over e-marketing platforms-
The GVS will-

1 handhold on boarding of
Artisans over new age digital
marketing platforms viz.,GeMs,
Amazon, flipkart, Jio mart ,
Meesho , Myntra etc.

2 Spread awareness about

process for enrolling for
local/state/national level,
digital/physical exhibition and
fairs.

3 Built the capacity of artisans via

knowledge dissemination and
handholding support for making
and managing e-commerce
transactions which also includes
Product display over platform
(photos description), customer
interaction [feedback,
customization, returns etc],
courier (delivery)management,
digital payment options, product
cataloguing, etc.

4 Capacity development about

inventory management (handling
bulk orders],quality management
and arriving at fair price for the
product.

5 Standardization of products
manufactured, importance of
quality management.

6 Capacity Building of two ASRLM

officials at each clusters who will
replicate and carry it forward.

 Reporting and MIS on NGO SIDBI Data Base

  The MIS and reports are crucial to interpret and analyze the data. NGO will develop a Reporting Format to
provided SIDBI to maintain the transparency.

Handholding Support
GVS will provide handholding support to the Livelihood &micro-entrepreneurs for 3 to 6 months in
strengthening their business plan and monthly analysis and monitoring of their business etc.

Target Beneficiary

Direct Beneficiaries: Indirect Beneficiaries:

 Artisans living In  Adolescent girls and

villages boys living in Villages
 Women/ Girls of poor  digitally unskilled
community Micro enterprise
 Women Entreprenurs owner.
of Sidbi Usha Silai
schools.

Distribution of beneficiaries

Total 450 + Artisans /people to be covered in digitally backward

populations

Training and handhold support will organize in intervened Districts of

Eastern U.P Ghazipur or Gorakhpur/ Varanasi.

Approaches for the Initiatives

Mobilization: Reach out to the potential beneficiaries through mobilization and outreach initiatives
encouraging women and girls, youths enhance their digital skills by training .After the mobilization
there would be certain stages.

Identification and Mobilization stage

Grameen Vikas Sansthan will reach out to the youths ,artisans and other SHG members of the
surrounding through intensive community meetings ,interacting community mobilization tools. The
proper data base of the beneficiaries will also be prepared by the GVS. This would called
beneficiary profile.

Identified youths and other community members(SHGs /Artisans) shall be registered and hand-
holded by the team which would have community mobilization skills. There would be role of some
technical experts for mentoring and counseling based on the need and aspiration of the applicant.
This stage will include activities related to the community mobilization and behavior change to be
organized by the GVS.

Grameen Vikas sansthan shall look after the overall coordination and management of the project
eg. Designing ,Planning process of the project preparing the questioannre and tools for the project.
GVS will facilitate the aspiration survey and data analysis. Mentoring and counseling session for
the aspirants will be also organized by the Grameen Vikas sansthan through having the issue
experts.

Pre Training Stage

The pre training phase consist of activities aimed at assessing the market demand in the selected area of
intervention, mobilization of candidates and spreading awareness about the program and finally the
selection of candidates based upon their aptitude. A brief description of activities in this phase follows:

Employability Potential Assessment

Employability Potential Assessment helps to study the market needs and identify the employability potential
with various sectors and understand the skills required for entry level positions. EPA will provide opportunity
to interact, build linkages and explain the concept to the business establishments. EPA will be conducted
once in 3 months to understand the changes in emerging market.

Curriculum development:

Course curriculum development on identified trades according to the needs of local market in consultation
with lead business establishments and subject experts will be ensured.

Selection of candidates:

Selection will be done through ’Community Mobilization Drive in identified localities. During which the
objectives, prospects course details and teaching methods at Swawlamban / livelihood Center will be
explained to the youth through the IECs and other mass media campaign . In addition there would be an
aptitude test to understand the interest of youth. Candidates and parents will be counseled. Finally the
registration and admission of candidates will be done.
 Personality mapping and performance tracking:

It helps the youth to assess their strengths and weaknesses in critical areas. It assists youth in developing
necessary social and Livelihood skills and also to crystallize and work towards realizing their ambitions.

M&E ( MIS framework of the Project )

Under the supervision and guidance of Director Programmes , the Project will be executed by
Project Manger and M&E will be responsible for project implementation and ensure involvement of
various stakeholders for project execution and planning of activities. He will also accompany the
team during visits A programmatic and financial review of the project will be done on monthly basis.
A Detailed Implementation Plan for the project will be drawn up. Manager and M&E jointly will
monitor the programme in the field very closely through Health camp visits, Follow up Visits, review
meetings. Monitoring formats will be developed for monthly progress of physical and financial
activities.
Quarterly reviews will be conducted at GVS to monitor the progress of the project, to know the
program effectiveness, impact, project process monitoring and documentation, identifying the best
practices and future roles in the changing context. Quarterly report will be submitted to the donor
along with the quarterly data. Additionally the following methods will also be adopted to ensure the
effective implementation.
 Monthly visits of the centers
 Weekly and Monthly Progress reports
 Performance evaluation of the trainers
 Alignment of the progress with the implementation plan and
revise accordingly
 Impact Evaluation of the project in the community after 6
months and a year.

Sustainability
Using a multi pronged approach; the program will strengthen community economical strength and ability to
access to services for livelihood outreach beyond the life of the program. Program will be an icon of Digital
Literacy development model. . A demonstrated successful model and strong partners will be available for
immediate uptake in digital literacy development related intervention. The psychological disorders such as
depression and anxiety situations among unemployed men and women with be well addressed and this will
help the in trauma reduction due to un employability and economical crisis. Gender-based violence,
especially for female will also be decreased Self dependency of the Women will improve the gender equity
and it will lead the gender equality. Migration Data of the district will be decreased due to having the
livelihood opportunities in the local premises and this will improve the lives standard. Saving ability among
the beneficiaries will be developed and this will be very supporting in case of emergency.

Budget –Annexed as Annexure-1