Assignment

Find Out
Tata Sky had announced (Between 1/10/2009 to
31/10/2009) that the price of the Service Package
shall be doubled after 31/10/2009.

The sales during the period have jumped 23% above

the prior forecasted levels.

Is it because of the Ad or any other reasons not

known.
You are a Analyst in a Marketing research
Department.

You have been requested to make a forecast of

domestic automobile production for the forthcoming
calendar year and, from this forecast, to make a
forecast of the total tonnage of steel that will be
used by the automobile manufacturers.
You have recently changed the logo and slogan for
the company.

You would like to know if the same has altered the

image of the company in the people minds.

If Any, What could be the altered perception &

attitudinal changes of the population.
The brand has been declining in absolute level
of sales for the past four consecutive months .

The product manager for the above company

has requested you to do a study to determine
why sales have declined.
The company is contemplating to enter the
Banking Industry.

The management has requested a research to

find out if a potential exists for such a
diversification and what could be the distinct
advantages for the company if a potential
exists.
The company has repositioned Swift from “
The car for the Young”
to the car
“ For the people who are young at Heart”

You are given a task to find out if the re-

positioning has worked .
The company has recently launched a
Functional Food , which is an extension to the
current product line.

The company wants to find out if the new

product has been able to leverage the Brand
equity of Saffola.
 

The company has observed a big jump in revenue in

the staffing solutions business for Nov & Dec,09.

They would like to find out if the same is due to

increased marketing activity or revival in the market
or winding up of any major competitor or a shift from
employing permanent to temporary workers in the
companies or any other reason.
The company has been doing business in India
through some marketing representatives for a
Decade or so.

The Top Management in US believe that nothing

much has happened in India in terms of its presence
and market share. It would like to evaluate the
current marketing set up in India and the possible
alternatives / opportunities available for Marketing in
India, as compared to its competitors. Would also
like to evaluate a owned enterprise structure for
India.
The company has launched a Water purifier in
the Market.

After launch a lot of enquiries have been

received and recorded, but the same have not
culminated into orders.

The company wishes to find out the reason for

the same .
Bose has always positioned itself as a provider of
high Quality product in the Audio Space essentially
catering to the Upper / Upper Middle Class Segment.

It is planning to launch a wide variety of products

essentially for the Middle Middle Class Segment.

It wishes to know if the same could dilute the image

of the Brand
The company has launched the Automotive
Batteries and is aggressively competing in the
market with its competitors.

It wishes to undertake a Perceptual mapping

of the Battery Market and evaluate its
positioning strategy
The reserve bank of india is worried over the
purchase of huge quantities of gold by the
chinese government.

Is the same carried out with a view to invest

and earn since the metal is doing well or is it
strategic in any sense with india or is it being
used for hedging or is it for any other reasons
unknown.
The company has been in the market
providing GSM services in certain specific
markets.

It wishes to undertake a Preference Mapping

study to find out ways and means to improve
its customer base.
The company has launched some environment
friendly practices encouraging recycling of e-
waste.

The company wishes to know the extent to

which the perception has been altered about
the company in the minds of the customers
and the Public at large.
The company wishes to realign its investments
looking into the future of clean and green
technologies.

It wishes to undertake a research

encompassing trends in the industry and the
potential for its products on a long term
perspective and evaluate its current
investments and realign the same with regard
to the future.
The bank wishes to explore an opportunity to
replace the current Brand Ambassador
Shahrukh Khan with a New one.

For the same it wishes to measure the

possible outcome to the image of the bank.
The government of Maharashtra has approved the
FSI of 3 for any new redevelopment projects for
buildings older than 50 years in the city of Mumbai.

Various institutions are ascertaining the importance

of this amendment and its implications on reduction
in unit price of real estate, availability of water, more
degradation of infrastructure, intra city migration of
population and other such outcomes