Research Proposal on

Porsche

Adnan Ashraf
Suraj Dhariya
Monu Mishra
Rajesh Alanjange
Mohammad Sharjil Ansari
Aim
• This research proposal is aimed at
the official launch of Porsche in
India
(The luxury car market in automotive
industry represents an opportunity
for Porsche to capitalize on this
market and expand its revenues
and profits.)
History
• Porsche-founded by Ferdinand in
the year 1931.
• Porsche’s first car 356 was made in
the year 1948.
• Mother company was Volkwagen.
• Volkswagen Beetle, one of the
most successful car designs of all
time.
Series
 
• Boxster  

• Cayenne

• Cayman

• 911 

• Panamera
Research Question
• A Secondary Research was carried out by us to
the collect the data on Porsche.

• It’s an type of Inductive Research.

• Research done on present Indian Automobile

market.

• Analysed only facts and figures for the

environmental analysis of porsche in India.
Methodology
• Why automobile industry?
• Out of 1.5 billion, 10 million people constitue
affluent society.
• Increasing passion for speed,power & elegance
amongst the indians.
• Current GPD - 9.6% .
• Planning to launch clothing line, accessoires
exclusively for Indian market
PEST Analysis
• POLITICAL: Taxation policy of a country
changes affects the cost of the car.

• ECONOMICAL: Global Recession, change in

rate of interest.

• SOCIAL: Porches car is a style & status symbol

globally.

• TECHNOLOGICAL: Regarded as most

technically advanced & modernized car
manufacturer in the world
 SWOT Analysis
Strengths Weaknesses

•Strategic integration of •New product variances

Volkswagen •Product recalls
•Wide geographic presence
•New product variances
Opportunities Threats

•Growing global hybrid car •Stringent emission standards

market •Competition in the global
•Booming luxury car market in automotive market
India •Increasing raw material costs
•Expanding operations
globally
•Growth through strategic
alliances
Action Plan
Gantt Chart
Expected Result
• Profit growth of porsche in Indian
Market.
• Increase in global market.
• Growing global hybrid car market
Budget
Biblography
• http://www.porsche.com/usa/aboutporsche/p
orschehistory/milestones
/
• http://blog.caranddriver.com/tags/mergers-
and-acquisitions/
•
http://www.porsche-
se.com/pho/en/investorrelations/eventsandpr
esentations/annualgeneralmeeting10-
november/information/
• fame