CASE STUDY

BY GROUP 4
ABHINAV
NIHAL
ROOPAM
PRATIK
SONALI
SUBHI
MAYUR
INTRO

FOUNDED
 1944
OLDEST MOTOR VEHICLE MANUFACTURER OF

SOUTH KOREA
PARENT COMPANY HYUNDAI

PRODUCES MORE THAN 1.4 MILLION VEHICLES

MORE THAN 14 MANUFACTURING UNIT ACROSS

8 COUNTRIES
 KIA MOTORS INDIA
PLANT LOCATION – ANANTAPUR, ANDHRA PRADESH ,INDIA
INDIA HEAD –TAE-JIN-PARK
PRESIDENT & CEO- HO-SUNG-SONG
ENTERED INDIAN MARKET IN 2019
FIRST MODEL IN INDIA – KIA SELTOS (SUV-SP2)
INVESTMENT IN INDIA (FDI)- 12900 CRORE
ANNUAL PRODUCTION CAPACITY – 300000 UNITS
 KEY MODELS IN INDIA

KIA SONET KIA SELTOS

KIA EV6
KIA CARNIVAL

KIA CARENS
 DESIGN PHILOSOPHY
• DESIGN FROM AN EMOTIONAL POINT OF VIEW
• TIGER NOSE GRILLE
• POSITIONING OF HEAD LIGHT AROUND
• SIMPISTIC STRUCTURE AND METICULOUS DETAILS
• INTERIOR AND EXTERIOER DESIGN
• UNPRECEDENTED DESIGN FOR DIFFERENT MODELS
• SIGNATURE GRILLE , HEAD LAMP, BRAND LOGO REPRESENT
STRONG,UNIFIED THEME
• IT TAKES INSPIRATION FROM CONTRAST FOUND IN NATURE,
TECHNOLOGY AND SPACE
 UNIQUE FEATURES OF DESIGN
• CONSISTENT ARRANGEMENT OF ELEMENT
• TAILOR MADE DESIGN CONCEPTS
• IMPORTANCE OF STRIGHT LINE IN FINER ELEMENTS OF KIA DESIGN
• FOCUS ON VISUAL IDENTIFIER
• CONSISTENT TEMPLATE OF CAR SET
• CAR DESIGN WITH ENHANCED FREEDOM OF EXPRESSION
• FOCUS ON HOW ART AND ARCHIETECTURE DESIGN ELEMENT CAN INFLUENCE PEOPLE
• KIA MOTORS FORMULATES AN UNORTHODOX DESIGN APPROACH
 ACHIEVEMENTS OF KIA
• HIGHEST RANKED IN MASS MARKET BRAND 4 YEARS IN A ROW
• WINNING 150+ MAJOR QUALITY AWARDS
• #1 QUALITY ACKNOWLEDGE IN GERMANY
• BEST CAR BRAND IN 38+COUNTRIES OVER PAST DECADE
• #1 SAFETY LEVEL ACHIEVED IN EUROPE
• WINNIG 70+ DESIGN AWARD
• GLOBALLY RECOGNIZED PRODUCT DESIGN
• CONSISTENT DESIGN EXCELLENCE
 MARKETING STRATEGY
• COMPETITIVE PRICING STRATEGY
• BUZZ CREATION
• YOUTH CENTRIC (30 DEMOGRAPHIC PEOPLE)
• PROMOTION AND ADVERTISING