Professional Documents
Culture Documents
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Customer
Management
Supply Order
Management Management
Supply Chain
Distribution
Supply
Customer Production Production Customer
Chain
Distribution
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Supplier 1 Supplier 2
Production Production
Distribution Distribution
Customer 1 Customer 2
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Customer Customer
Supply Chain
1 2
Promotions only work as Promotions only work as
Supplier Products
well as the marketing, to get well as the marketing, to get
your company’s. your company’s.
4 3
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Component
Component Fabrication Assembly Customer
Inventory
Supply as needed
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Payment Processed
Shipping
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Distributors
Manufacturers Providers Customers
Product Flow
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Product Flow
• To get your company’s name out there, • To get your company’s name out there, • To get your company’s name out there,
you need to make sure you promote. you need to make sure you promote. you need to make sure you promote.
• Your company’s name out there, you need • Your company’s name out there, you need • Your company’s name out there, you need
to make. to make. to make.
Information Flow
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Product Flow
Cus
tom
er 1
Suppliers Production Customers
er 2
tom
C us
Information Flow
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Suppliers
Product Flow
Customer 1
Customer 2
Information Flow
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Supply Chain
Management Suppliers Production Distribution
Supply Chain
Management Suppliers Production Distribution Customer
Product Flow
Supply Chain
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.
Product Flow
Component
Component Fabrication Assembly Customer
Inventory
Supply as needed
Information Flow