www.covenantuniversity.edu.

ng

Raising a new Generation of Leaders

 www.covenantuniversity.edu.ng

Raising a new Generation of Leaders

THE ALIBABA EFFECT

 5 KEY QUESTIONS
• Alibaba: What is the big deal?
• What does he do?
• Who Is jack Ma and how did he surprise the world and
what surprised him?
• Where is he headed?
• What action should you take to advance your business
based on d information about Alibaba?
3
 Alibaba: what is the Big Deal?
• He controls 80 percent of the online business  in the largest e-
commerce market in the world.
• The market is valued at over 500billion dollars
• It is the fastest growing e-commerce company and market in
the world
• It handles over 200 billion dollars from over 200 million
customers in a year
• Handles over 5billion packages in a year
4
He makes .43dollar from each dollar
revenue in 2013. he made 7.5b dollar
revenue in 2013

5
 what does it do?
• It serves as a middle man
• It is the market place
• It runs website
• Facilitate commerce sales
• It INVESTS in China and US technology e.g
• Taobao-
• Tmall
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 what does it do? Cont’d.
• Alibaba.com: connecting china’s manufacturer to
foreign buyers
• Taobao overseas: serving Asian market
• Tmall-global
• Singapore post logistics
• Australia post logistics

7
 Who is Jack Ma?
• was born in Hangzhou/near Shanghai
• Parent perform in china music concerts
• learnt English as an unpaid tour guide
• Graduated from a local university and taught English for 5years
• married and have 1 son and 1 daughter
• 1995 made a trip to US and saw the internet for the fist time
• Stated yellow page in 1995. Chinese company website that people can buy goods from
• 1997 he worked for china ministry of commerce and he met Jerry yang the yahoo co-
founder
• “our competitor are not in china but in silicon valley” jack Ma

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 What surprised him?
• He didn’t have a desire to be a bank, or retailer but a
platform for retail.
• But toady he is a bank-Alipay.

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 Where is it headed?
• Build on brand recognition
• leverage and grow the China domination

10
 Strategic Move

• Focus on South America Europe and Africa.

• Fine-tune final delivery services to semi- urban, urban
and rural area.

11
 What action can you take based on the information on Alibaba

• Stage counteroffensive:
• Price, logistics, convenience, experience and online to
offline Commerce. 

12
 Reference
Tompkins International (2014, June 25). Alibaba
Effect.Retrieved from https://www.youtube.com/watch.

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Thank You
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