You are on page 1of 20

 “Facebook is an online directory that connects people

through social networks at schools” (Facebook.com)


 Launched to the public Wednesday Feb 4, 2004
 Harvard students created the site as a tool to connect
with other students in their community
 It announces birthdays, events and invitations
 Start-up based in Palo Alto, California
 Begin small and is now one of the top ten most visited
sites on the web and is profitable
 600 Million user base
 Generates a sense of community
 Can be used as a form of advertisement
 Seen as a forum to postulate views
 High School Facebook might lead to College use
 Fun way to stay connected to old friends
 Easy way to make new friends
 Academic support (Connects people through classes, fosters partnerships)
 Allows for self-expression and self-representation
 Student groups use it as a form of communication
 Part of the new on-line communication movement
 Free form of mass communication
 There is a function that allows you to block people
 There are standards as to Facebook names (no profanity, celebrity, etc)
 There is no way to see who has looked at your page
 Efforts to stop spammers exist
 Facebook groups exist by college only, you can not belong to a group that was
created at another college
 Offensive groups can be reported and shut down
 High School Facebook does not connect to College Facebook so the
two groups of students can not mingle
 Facebook supports more than 2500 schools in several countries
 Can not mass mail all of your friends
 Only people on your friends list can post on your wall
 You can anonymously report offensive pictures and content
 Unless you specify “only friends” anyone can see your
profile
 You will not know who has viewed your page
 Information can be used against you in a number of ways
 Stalkers
 Practical Jokers
 Thieves
 Con artists
 Universities are beginning to use Facebook for a number
of functions:
 Background checks
 Judicial Sanctioning
 General information gathering
 Postings, communications and other media can cross lines from
legal to illegal and have serious repercussions in the personal,
academic and professional arenas
 Discussion of where these lines are clearly drawn, where they
are hazy and what students need to know
 http://www.facebook.com/press/info.php?sta
tistics
MARKETING METHODS

Facebook Fan Page


Direct Selling on Facebook
Facebook Advertising
Face book Fan Page

Unlimited Fans
Branding
Active Communication
Announcements
New Products
Promotions
Discounts
 http://www.facebook.com/Levis
 http://www.facebook.com/IPL
 http://www.facebook.com/msn?v=app_23744
633048
Direct Selling on Facebook

• Go to Product Page
More Details

• Go to Checkout
Add to Cart
Facebook Advertising
Cheaper than Ad words
Build a Following
Demographic Targeting
CPC / CPM
 For as less as $5
FACEBOOK ADVERTISING

Templates + Design Tools Includes Mobile Commerce

Set Up Store in Minutes Superior Support

SEO + Product Marketing 93% Customer Satisfaction


How was the presentation ?
Revathy
Jeevitha
Ruba
Keerthi
Kavuthami
Sri Latha

You might also like