Marketing

Plan
Group 1
Nguyen Hoang An
Nguyen Quynh Chi
Vu Thu Hang
Dang Khanh Huyen
Le Nguyen Chi Mai
01
Major steps to
develop a
marketing
plan
 Define business’
Define KPIs
missions Target market research
Marketing plan missions must be Define your industry, customers’
based on business’ missions while The plan needs to be tracked on persona
altering its to reach out other how well the mission’ progress is Analyse the competitors
customers. running. in this industry.

Define content initiatives

& strategies Define market strategy
Product
Deciding on which content to use
Price
and how to distribute it
People
Define goals & KPIs to track the
Promotion
content
Process
Place

Define your plan’s omissions
What should your plan focus on? And
what should not?
Define marketing channels
Websites, social media, ground
marketing, PVC
Goal of each channel, and KPIs
to track the goals.
Define your marketing
budget
The planned amount of money
spent to make marketing goal a
reality.
Evaluate the plan,
Schedule & Distribution
track the plan
Effective planning and job and control it
distributing to the employees and
clearly make sure which part will be
in charge of.
02
Main parts in a
marketing plan
and their
requirement
 1. Executive 2. Company 3. Strategic focus
summary description and plan

• Giving an overview of what is • Highlights the recent • Sets the strategic direction for the
in the company’s marketing plan. history and recent entire organization – as the
• Writing the rest of the marketing
successes of the marketing plan must be consistent.
organization • Covers 3 aspects
plan first.
• Summarizing each section.  Mission
 Goals
 Core competence/ sustainable
competitive advantage of the
company
 4. Situation Analysis

Industry Competitors Company Customer

SWOT analysis analysis analysis analysis analysis

detail clearly about the backdrop for the analysis clearly details of the company’s target customers,
strength, weakness, threat subsequent, more detailed competitor strategies strengths and marketing ascertains the needs of
and opportunities. analysis of competition, strategies that will enable these customers, and then
the company, and the it to achieve the mission specifies how the product
company’s customers and goals identified earlier satisfies these needs
Guiding
Principles

Guiding Principles

● Describe your guiding principles

here
● Describe your guiding principles
here
● Describe your guiding principles
here
● Describe your guiding principles
here
“This is a quote. Words full
of wisdom that someone
important said and can make
the reader get inspired.”

—Someone Famous
Our Evolution

Venus is the
second planet
from the Sun

2005 2008 2010

Jupiter is the Despite being red,

biggest planet and Mars is a
a gas giant cold place
Our Evolution

Mercury is the
closest planet to
the Sun

2015 2019 And counting!

Neptune is the
farthest planet
from the Sun
Market Share
23%
To modify this graph, click on it,
and follow the link

35%
Then, change the data on the
spreadsheet

42%
Finally, paste the new graph
here, replacing this one
Buyer Persona Hobbies Interests
Profile
● Social Media
● Climate Change
● Art and Culture

Shopping Choices
● Online
● By phone
● In-store
Buyer Journey

Awareness Venus has a beautiful name Decision

and is the second planet
from the Sun

Mercury is the closest Despite being red, Mars is

planet to the Sun and also actually a cold place full of
the smallest one Consideration iron oxide dust
Sales Funnel

Mercury is the
Awareness
smallest planet

Despite being red,

Interest
Mars is cold

Venus has a beautiful

Decision
name
Saturn is the ringed
Purchase
planet
Goals

Short-Term Long-Term

● Describe here your short-term ● Describe here your long-term

goals goals
● Describe here your short-term ● Describe here your long-term
goals goals
● Describe here your short-term ● Describe here your long-term
goals goals
A Picture Is
Worth a
Thousand
Words
Strategy
Goal
Earth is where we
live on

Key Action 1 Key Action 2

Neptune is the Venus has a
fourth-largest beautiful name

Mercury is the Pluto is an icy Mars is actually a Jupiter is the

smallest planet dwarf planet cold place biggest planet
Key Action
Items

First Quarter Second Quarter Third Quarter

You can describe your You can describe your You can describe your
Key Action 1 items for the quarter here items for the quarter here items for the quarter here

You can describe your You can describe your You can describe your
Key Action 2 items for the quarter here items for the quarter here items for the quarter here

You can describe your You can describe your You can describe your
Key Action 3 items for the quarter here items for the quarter here items for the quarter here
Timeline

Venus has a Mars is actually a

beautiful name cold place

Day 1 Day 3
Day 2 Day 4

Mercury is the Saturn is the

smallest planet ringed planet
Budget

$387k
Jupiter is a gas giant and the
biggest planet
KPI Overview

42% 70% 20%

Mercury is the Mars is actually a Venus has a
smallest planet cold place beautiful name

Mercury Mars 89%

Jupiter is a gas giant and
the biggest planet
Saturn Jupiter
Action Areas

Mercury is the
smallest planet

Venus has a
beautiful name
Meet Our
Team

Helena James John Doe

You can replace the image You can replace the image
on the screen with your on the screen with your
own one own one
Online News!
You can replace the image on
the screen with your own work.
Just delete this one, add yours
and center it properly
Thanks!
Do you have any questions?
youremail@freepik.com
+91 620 421 838
yourcompany.com

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