Supor

•Supor sanitary ware co., Ltd is one among the top 10 company in China
•It started its journey by selling pressure cooker and becoming a market
leader in it
•In 2007, the chairman of Supor Group led the company in a new venture in
the sanitary ware industry
•. Supor Group was the first listed company in the Chinese cookware market,
and Supor Sanitary Ware Co., Ltd. (Supor) was Supor Group's most important
industry.
•Supor established three production bases in Zhejiang and Shenyang,
China. Its marketing channels included brand agents and direct-sale
stores.
• The company also opened an online flagship store on Tmall, a
Chinese-language website for business-to-consumer online retail.
•Since its performance on Tmall was poor, the company outsourced this
channel to Company X. However, this led to channel conflict between
online and offline channels.
 How could Supor Group resolve the conflict, improve channel performance,
and achieve channel synergy?

One option will be to make separate product for online channel and offline channel
Another way is to make sales through online channel and in offline channel we can do self build direct
sale store but this will cost high
Create a online platform without 3rd party help so that both offline and online the product can be sold in
equal price.
They can also start their own comprehensive e-commerce channels
Already the company has it own direct sale offline channel to sell utensils and sanitary products so have
its own online channel will also help the company to have a overview of market price.